The Brand Protected

CBP Officers in Louisville Seize a Shipment Worth $491K LOUISVILLE, Ky— U.S. Customs and Border Protection (CBP) officers assigned to the Port of Louisville seized a shipment arriving from Hong Kong that contained 20 counterfeit Rolex watches that, if genuine, would have had a MSRP over $491,000.Officers halted the shipment that was heading to a reside...

Today we remember and give gratitude to those that made the ultimate sacrifice.

"B2B: BACK TO BASICS" - This month we are introducing a new series titled - B2B: Back To Basics - of course. In this series, we are launching our Tik Tok content (you read that right) where we introduce basic legal concepts that can help . We have listened to your questions, concerns, goals and plans and look forward to addressing them through the fragments of valuable information found in this series.

Let's kick it off with this month's blog post! Ever notice the symbols on products and services? These all have intellectual property meaning and significance. By understanding how these symbols work, business owner and consumer, are taking steps towards becoming more savvy about thus protecting it from infringement by others who try to profit off of someone else's hard work!

https://www.thebrandprotected.com/decoding-intellectual-property-symbols/

Sharing one of my proudest memories to celebrate National Law Day! Today we celebrate how law and the legal process protects our liberty and freedoms that we share. I am so honored to be an attorney and to be able to serve all of you.

Small and medium businesses:

✔️ Make up 90% of the world’s businesses

✔️ Employ around 50% of the global workforce

Today, on World Intellectual Property Day, we celebrate the dreamers and innovators! A business starts with an idea that makes its way to the marketplace by creating tangible and intangible intellectual property assets. is an opportunity to learn how IP tools, such as trademarks, design rights, copyright, patents, can help you take your ideas to market.

Recent headlines have prompted the interest of how can protect intellectual property rights. Current and potential clients have been contacting us with questions on how it works and how it can help their brands. Since 2017, The Brand Protected has been educating and working with early adopters of the tech. offers a reliable way to store and transfer data that could revolutionize how you prove ownership and maintain your IP. In this week's blog post, we revisit the topic and explain how your IP can be protected efficiently, economically and safely on the block.

If you’re interested in and , this is the most important thing you NEED to know: Blockchain is NOT Cryptocurrencies. It is a technology that has, or will have, applications across ALL industries ...including YOURS!

https://www.thebrandprotected.com/blockchain-technology-helps-protect-intellectual-property/

Branding isn’t something you can set and forget. How many reinventions have you made to your brand? How has your brand evolved over time?

Wondering which trademark application you should choose? There are three TEAS applications that you may use to file your trademark registration application: TEAS Plus and TEAS Standard.

The TEAS plus is the least expensive application (at $250 per class of goods and services), but it also has the most stringent requirements. Most significantly, TEAS Plus requires applicants to choose a description for the goods and services provided from a pre-approved list of choices. Although extensive, the USPTO’s list of pre-approved goods and services descriptions is limited. If you cannot find a description within that list that accurately and completely depicts the specific goods or services you provide, you may need to choose a different application.

The TEAS Standard application is the most expensive and the least common. It can be filed either online or by mail, and it costs $350 per class of goods and services. The benefit of using this form is that it does not require as much information as the other applications. If you wanted to get a trademark filed quickly without the need to gather additional information, TEAS regular might be the best option.

One of the most common mistakes I see brand owners, content creators, and creatives make is this: “I don’t need to hire an attorney. I can just use one of those online automated legal templates. It does the same thing.” Whenever I hear this, my heart drops. Not because I missed the opportunity to work with a great entrepreneur and creative business owner, but because I know that they have potentially put their business, their hard work, and their intellectual property assets at risk. Please read on in this month’s blog post.

Why Automated Trademark Services are Not the Answer | The Brand Protected One of the most common mistakes brand owners make is this: “I don’t need to hire an attorney. I can just use an online filing service or automated legal template. It’s the same thing.” Professionally, this means that our firm will not have the opportunity to work with a great entrepreneur an...

Did you know that The Brand Protected® does not charge an hourly rate to talk to your lawyer about trademarking your business assets? Instead, we provide our trademark registration services on a flat-rate model. That way, you know what to expect, and there are no unpleasant surprises. Because we charge a flat fee, you never need to worry about calling with a question or asking for more information. We are committed to helping you understand every part of the process while meeting your business needs with a service that is designed for you. You only pay for what you need, and you can use that certainty to plan your next moves.

Building a strong brand will be one of the most important (and difficult) things you do as a business owner. A brand will impact everything - client relationships, your business’s value, its goodwill, etc. One of the many reasons why you need to make sure it’s adequately protected!