EvClay Public Relations

Wine-based RTDs are quickly becoming a growth engine, bringing new, younger legal‑age consumers into the category through convenience, flavor innovation and grab‑and‑go formats.

In Miami-area c‑stores, wine-based RTDs are proving that bold packaging, fun flavors and the right price point matter more than category lines.

At Mendez Fuel, VP of Operations Andrew Mendez notes top sellers like BeatBox, Beach Juice, and Monaco, each hitting the $3–$5 sweet spot.

Flashy packaging drives trial, while different brands connect with distinct audiences, from Beach Juice’s strong female following to Monaco’s appeal with middle‑aged shoppers and BeatBox’s broad reach.

The takeaway? Consumers aren’t focused on whether an RTD is wine- or malt-based, unique flavors and ABV are what move the needle.

Read more from our client at https://www.marketwatchmag.com/rtds-in-the-wine-space/

‘Age tech,’ from AI companions to smart home tools, is helping address a rising demand for care amid a nationwide caregiver shortage, while supporting independence, connection and quality of life for older adults.

In a recent New York Times article, Charlotte Mather-Taylor, CEO of the Area Agency on Aging of Broward County, highlights how the growing role of technology in helping older adults age safely at home.

Read more at https://www.nytimes.com/2026/04/22/business/seniors-home-care-tech.html

Spring placements, delivered. ✔️

Swipe through to see our March and April media coverage highlights.

𝙃𝙖𝙥𝙥𝙮 𝙀𝙢𝙥𝙡𝙤𝙮𝙚𝙚 𝘼𝙥𝙥𝙧𝙚𝙘𝙞𝙖𝙩𝙞𝙤𝙣 𝘿𝙖𝙮 𝙛𝙧𝙤𝙢 𝙀𝙫𝘾𝙡𝙖𝙮 𝙋𝙍.

Today we celebrate our dedicated team whose creativity, professionalism and hard work bring our PR strategies and digital campaigns to life.

EvClay Public Relations Vice President Agustina Goldbaum joined PRSA Miami and FIU PRSSA members for a tour of the South Florida Business Journal newsroom.

Thank you to SFBJ Editor-in-Chief Mel Meléndez and Managing Editor Fred Gonzalez who shared insights on newsroom priorities and opportunities for continued collaboration to better serve business leaders and professionals across South Florida.

We are proud to announce that our clients Luis “Lou” de la Aguilera, chairman, president and CEO of U.S. Century Bank and Carlos Fausto Miranda, founder and principal of Fausto Commercial, have been named to the 2026 Power Leaders 250 list by the South Florida Business Journal!

This prestigious recognition highlights leaders who are shaping South Florida.

We also extend our congratulations to all the leaders recognized this year. Their collective impact continues to shape the future of South Florida’s business community.

Read more here: https://www.bizjournals.com/southflorida/news/career-and-workplace