Brndts

SBC Summit Americas is bringing together North America's sports betting and iGaming leaders shaping the future of sports, media, gaming, and digital monetization.

Federico Cismondi, Chief Executive Officer at BRNDTS, will be attending from June 9–11 in Fort Lauderdale, connecting with operators, publishers, broadcasters, and platforms exploring smarter ways to enable people to interact with betting and gaming advertisements.

BRNDTS will be showcasing how AI-powered contextual advertising can create opportunities to enable viewers to create accounts and bet online while keeping the viewer experience seamless.

If you are attending SBC Summit Americas, let’s schedule a conversation.

CSAI and SSAI are often framed as competing ad insertion models inside OTT.

But modern streaming environments are more complex than that.

Publishers increasingly need the playback continuity and scale associated with SSAI, while also unlocking the adaptive monetization flexibility enabled by CSAI.

The real challenge is not choosing one model over the other, but instead coordinating both effectively within the same OTT ecosystem, maximizing the revenue obtained from both together.

Our latest article explores how CSAI and SSAI can coexist, why that coexistence creates new challenges around sequencing, cooldowns, competing brands, measurement, and viewer experience, and how BRNDTS helps publishers expand monetization opportunities while working alongside SSAI environments already in place.

https://medium.com//can-server-side-and-client-side-ad-insertion-coexist-in-ott-798c519921e3

Can Server Side and Client Side Ad Insertion Coexist in OTT? The Case for a Hybrid Advertising Future

Server-side and client-side ad insertion are often treated as competing technologies inside OTT. In reality, most streaming platforms are balancing both because modern viewing environments no longer prioritize the same operational outcomes.

As connected TVs, browsers, mobile devices, and gaming consoles expanded across OTT ecosystems, infrastructure decisions became increasingly connected to playback continuity, rendering consistency, scalability, and audience expectations.

Our latest article explores why CSAI and SSAI continue coexisting across streaming platforms, how different viewing environments prioritize different infrastructure strategies, and why viewer experience increasingly became part of infrastructure planning itself.

https://medium.com//server-side-vs-client-side-ad-insertion-do-otts-choose-wisely-30b5a9a6c9b5

Server Side vs Client Side Ad Insertion: Do OTTs choose wisely? OTT Platforms Are Solving More Than a Monetization Problem

For years, buying something seen on TV has meant reaching for a second screen or device. A viewer notices a product, picks up a phone, searches for it, and only then moves toward a purchase.

This behavior works, but it introduces friction. The moment attention shifts away from the main screen, the connection with the content weakens and the likelihood of acting often drops.

As connected TV evolves, the question is no longer whether viewers can act after seeing something on screen, but whether they should need to leave the experience at all.

In this piece, we explore how interaction can move closer to the viewing experience on connected TV, and what that means for both audiences and brands.

In the article, we cover:

> How second-screen behavior shapes the current path from attention to action
> Why connected TV still relies on this model despite becoming more advanced
> What limits interaction on the main screen today, from device differences to user experience constraints
> How BRNDTS helps reduce the distance between attention and action without requiring viewers to leave the experience

Read the article below. If you are exploring how to make connected TV more actionable without disrupting the viewing experience, message us or visit BRNDTS to continue the conversation.

https://medium.com//do-we-really-need-a-second-screen-to-buy-something-while-watching-tv-ae3b5416e96b

Do We Really Need a Second Screen to Buy Something While Watching TV? For years, shopping while watching TV has depended on a second screen, where a viewer notices a product during a match or show, reaches for…

We jumped on the “your name in Landsat” trend… and it got us thinking.

If landscapes can look like letters, imagine what intentional placement can do.

At BRNDTS, we don’t wait for coincidence. We make placement work on purpose, embedding brands directly into the content people are already engaged with.

Now your turn. Can you guess where these places actually are? Drop your answers in the comments. Let’s see who gets the most right.

If this caught your attention, imagine what intentional placement can do for your brand.

We are getting ready for SBC Summit Americas 2026, and you should be too! Get your pass today and join us at the event: https://app.ingo.me/q/22dys 🌎

This year’s edition will unite 10,000 industry professionals, including 4,000 operators and 1,000 affiliates, all under one roof. It’s where deals are made, strategies are shaped, and the future of betting and gaming across the Americas takes form.

See you there!

Great being in Las Vegas this past week for NAB Show

A strong opportunity to connect with different players across video, sports, and media, and exchange perspectives on where the industry is heading.

With conversations from events like the Peak Conference | SportsTech Conference happening in parallel, it’s clear that the focus on fan experience and sustainable monetization is only gaining momentum.

Our CEO, Federico Cismondi, PhD, shared his perspective on how these conversations are converging, especially around the need to rethink how monetization integrates into the viewing experience without disrupting it.

This is where the next phase of innovation will take shape.

In sports, attention has always been easy to capture but harder to convert. Fans notice products during matches, but acting on that interest usually happens later, outside the viewing experience.

Digital formats have introduced ways to interact directly within video, bringing audiences closer to action. However, these formats are often added as an interruption of the experience rather than designed as part of it, which can make them feel disruptive instead of natural.

In this piece, we explore how shoppable formats can reduce the distance between attention and action without interrupting the way people watch sports.

In the article, we cover:

> Why traditional advertising builds awareness but rarely leads to immediate action
> Why interactive formats create new opportunities but can feel disconnected from the viewing flow
> What a more seamless model looks like when content and commerce are brought closer together
> How BRNDTS helps brands turn attention into measurable outcomes while preserving the viewing experience

Read the article below. If you are exploring how to connect engagement with real outcomes in sports environments, message us or visit BRNDTS to continue the conversation.

https://medium.com//shoppable-ads-in-sports-buy-while-you-watch-f11383c1da4d

Shoppable Ads in Sports: Buy While You Watch Sports content captures attention, but attention alone has never guaranteed action. Fans watch the game and stay for the moments that keep…

NAB Show Las Vegas is around the corner.

Federico Cismondi will represent BRNDTS on April 18, engaging with industry leaders focused on sustainable video monetization and AI-powered advertising solutions.

If you are attending and want to discuss contextual monetization strategies for sports streaming or digital platforms, reach out to connect.

Looking forward to meaningful conversations in Las Vegas.

In sports advertising, visibility has long been treated as the primary measure of success, with brands investing in stadium placements that guarantee repeated exposure but offer no direct path from attention to action.

At the same time, digital formats have introduced clickable and shoppable ads that make interaction possible, yet often feel layered on top of the experience rather than integrated into it, creating a trade-off between scale and engagement.

In this piece, we break down that gap and explore a more practical approach where visibility and action work together instead of competing.

In the article, we cover:

> Why traditional LED advertising delivers scale but relies entirely on passive viewing
> Why interactive formats create a clearer path to action, but can disrupt the viewing experience
> What a more balanced model looks like when reach and engagement are designed to coexist
> How BRNDTS helps connect exposure with measurable outcomes while preserving the flow of the match

Read the article below. If you are exploring how to move beyond visibility toward measurable engagement and real conversion in sports environments, message us or visit BRNDTS to continue the conversation.

https://medium.com//what-matters-more-an-impression-or-a-click-b22f1f5b9365

What Matters More: An Impression or a Click? In sports advertising, visibility has always been the default measure of success. Brands invest heavily to place their logos in front of…