Steve Turk

Finally got the out into Big Cypress after getting my off road permit.

Saw gators, a cottonmouth snake crossing the road, and storms rolling across the Everglades.

Crazy how wild and untouched parts of Florida still feel only 90 minutes from Miami.

Congratulations to my friend on a creating the amazing . My first time experiencing the energy of the Caribbean islands in such a fun way. Delicious food and kept dancing to the Soca music all night. Cant wait to come next year. Shout out to and always amazing to see you there.

Getting books ready to sign before speaking today in Miami with .

Still pretty surreal seeing my book Hospitality Unlocked come to life after all these years in hospitality.

Grateful for everyone who has supported the podcast, the book, and the journey along the way.

This is what work life balance looks like sometimes. Taking an important conference call before heading into a fun event

Moab delivered one of those trips you don’t forget.

We spent the days off roading through red rock in the Bronco, pushing into places that feel almost unreal. Then you step out and take in views at Arches National Park and Canyonlands National Park that are so vast and quiet, it’s hard to put into words.

We found dinosaur footprints that have been there for millions of years, which gives you a different sense of time. And then there was the Shafer Trail… easily the most intense road I’ve ever driven. Narrow, steep, and no room for mistakes. The kind of experience that forces you to stay completely present.

What stood out to me most was how powerful the landscape is on its own. It doesn’t need much. As someone who’s always studying hotels and guest experience, I kept thinking about how the best properties here understand that. They let nature lead and simply support the experience.

This is one of those places you have to see for yourself.

Add Moab to your bucket list.

Grateful I got to experience this with my dad.

Pretty surreal moment for me and for ! Grateful to be featured in Wall Street Journal talking about what we’re seeing on the ground here in Miami.

What I shared in the article is exactly what we’re experiencing. The impact of Lionel Messi showed up right away. First weekend at Nu Stadium and now heading into the next match, you can already feel it building.

Our properties are booking at higher rates on match weekends, especially within driving distance of the stadium. People aren’t just coming for a game. They’re planning trips around it.

That’s a different kind of demand, and you don’t see it often. You also feel it across the city with jerseys everywhere and murals popping up. There’s a real energy around it right now.

Appreciate A***n Campo-Flores for including me. Great article!

(Article link in comments)

Working on has me looking at travel very differently right now.

I made a quick trip down to the edge of the Everglades today and walked through the glamping setup at .

These tents can go anywhere from about $75 to $150+ a night depending on the time of year, and they’re still pretty simple.

You have a bed, a fan, lighting, and a small deck to sit outside. Bathrooms are shared nearby, and the lodge is just down the road if you need anything.

What stood out to me is how it feels out there.

You’re surrounded by water, wildlife, and a kind of quiet that’s hard to find anymore.

That’s what people are really paying for.

Just something different from their everyday life that feels real.

Would you stay out here?

If you’re going to CocoCay, this is the one upgrade I’d book every time.

We got a South Beach cabana and it completely changed the day for our whole group.

What most people don’t realize is the price can be very different depending on when you book it. We reserved ours before getting on the island and paid almost half of what they were charging day-of. Even our server mentioned how good of a deal it was.

When you split it between 6 to 8 people, it becomes a pretty easy decision. And if you already have the drink package, you’re not spending extra on food or drinks since everything is brought right to you.

The biggest difference though is how the day feels.

Instead of rushing off the ship to grab chairs, worrying about someone moving your things, and walking back and forth for food and drinks, you have your own space the entire time. The beach feels private, the service is dialed in, and you can actually relax while still exploring the island.

I’ve done CocoCay both ways. This is the version I’d choose every time.

If you’re going with a group, book it early.