Square Root Marketing Inc.

As long as there are barriers that separate us or limit and discriminate against and , we will continue to develop creative ways to tear them down 365 days a year. In this , we join the voice of millions who fight every day for recognition and rights worldwide, for an environment full of inclusion, opportunities, and respect for all.

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Our thoughts and prayers go out to the victims and families of the Surfside community, and all those impacted by this tragedy. We are very thankful and respectful of our community’s first responders who continue to work tirelessly in the search and recovery efforts.

The financial industry has never been so digitally focused, competitive and fast-paced. The regional fintech leaders are clear and entering the ecosystem in a strong position is not a trivial task. On average, 3 out of 4 customers rely on digital outlets and social media to guide their purchasing decisions. Consumers are increasingly influenced by reviews and the buzz around financial user experiences.

At SquareUP Fintech, we can help you define a clear strategy that increases your visibility, establishes your brand voice and gradually grows a loyal audience based on your target consumers.

Congratulations to our client Millicom (TIGO) for being selected as a finalist for the SABRE Awards Latin America 2020! The SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.

It is a huge pleasure for us to be a part of this well-executed journey, supporting Millicom’s purpose of building digital highways that connect people, improve lives and develop communities.

As social media becomes an essential part of how we communicate around the world, it is important to understand the difference between the different platforms and how each can benefit your brand or company. Here are a few of the most popular platforms and their user demographics.

The United States podcast market has been on a tremendous rise for years, growing nearly 54 percent since 2017, but grew exponentially throughout 2020. This medium, which is very popular among the younger generations, has also provided sponsors with some of the best advertising money can buy. A key component to consider in the latest marketing strategies, podcast popularity is expected to increase as more platforms, such as Spotify, invest significant amounts into acquisitions to challenge Apple for users.

Your online persona is the digital version of yourself, and it is often the first impression that people have of you. In the current digital landscape, it is important to establish your online persona and display yourself how YOU would like to be displayed. Here are the three first steps to consider when establishing your online persona.

In an increasingly world, it is more important than ever to improve your company’s . Landing pages can make or break a potential relationship with a new customer or client, as they are often the first impression to your company. Here are some ways you can optimize your landing page to ensure great conversion rates.

Celebrating our H1 success with Felicia Jimenez from Mambu! With more than 25 interviews with key media from the Financial Industry in the Americas and many other initiatives that promoted a comprehensive and consistent message to target audiences across Latin America, it was a fantastic first half to the year.

Cheers to great results and many more digital projects to come!

Even though we all strive for success, it is important to remember that the best opportunities to learn and improve are often through failure.

Over the past few months, companies have felt the effects of Covid-19 and have had to adjust to the situation in many ways, emphasizing the need for proactive measures for crisis communication with employees. Here are some ways you can improve crisis communication within your company.