Boden Agency

We're thrilled to share that Nikki Lopez has been named a finalist for the DAA G.E.M.S Distinguished Communicator of Color Award.

🌟Congratulations, Nikki 🌟 Your dedication to driving impactful communication strategies and championing diversity is inspiring. 🎉

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We are thrilled to announce that two outstanding BODEN leaders have been honored at the 2024 PR News People of the Year Awards! 🎉

Congratulations to Nikki Lopez, Senior Vice President, and Lauren Gongora, Executive Vice President & Partner, for this well-deserved recognition. Your commitment to empowering the next generation of communication leaders and turning culture into impact is truly inspiring. 💪✨

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To inspire a new generation of fans, McDonald's just dropped the Collector’s Meal, featuring some of the brand’s most unforgettable designs and collaborations over the years including Shrek, Jurassic Park & Minions, Hello Kitty & Peanuts and Coca-Cola.

To celebrate, hosted a vibrant sip-and-sketch experience at McDonald’s in the heart of Chelsea, NYC, where media and influencers had the opportunity to meet Latino illustrator and former Crew member Oscar Bastidas, who designed three of the cups — Barbie & Hot Wheels, Beanie Babies and McDonald’s. This was a full circle moment for Oscar, who worked at his local McDonald’s in Venezuela to support his dream of becoming a graphic designer. Guests enjoyed an exclusive BTS look at the inspiration behind the cups’ artwork and creative art session, while sipping on McDonald’s mocktails.

A big congrats to our client McDonald's and partner agencies Golin, Loud And Live, EGAMI Group, and IW Group on the successful launch of the global Collector's Meal, celebrating the keepsakes that have shaped core memories for fans everywhere.

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Latina small business owners are making jefa (boss) moves! Today, in partnership with PepsiCo Juntos Crecemos, we proudly launch year three of Jefa-Owned - a national visibility campaign that celebrates the economic, cultural and community contributions of Latina entrepreneurs.

Despite being one of the fastest growing entrepreneurial cohorts in the country, Latina entrepreneurs still face overwhelming business challenges. Jefa-Owned aims to close these resource gaps and shine a spotlight on Latina small businesses.

This year, we’ve teamed up with some major power players to help amplify this message, provide resources, and rally support for jefas nationwide. Our partners include the USHCC, Hello Alice, and actress and philanthropist Stephanie Beatriz, who are using their platforms to give space to the stories of Latina empowerment and support the mission of Jefa-Owned.

It’s no coincidence that we’re launching today, on National Latina Day, and we’ve made it easy for everyone to get involved: Business-Building Grants, “Jefa Hour” Nationwide, and Jefa Empowerment Sessions.

For more information on the grants, Jefa Hour and the Jefa Empowerment sessions, visit https://pepsicojuntoscrecemos.com/jefaowned/, and join us in championing Latina small business owners today and beyond.

A huge thank you goes to our amazing PepsiCo clients for your ongoing trust and partnership!

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Congratulations to our EVP & Partner, Lauren Gongora on being named an honoree in this year’s PRWeek 40 Under 40!

Lauren, this recognition is a testament of your unwavering commitment to excellence in everything you do. Your leadership and dedication inspire us everyday.

Congratulations to all the honorees.

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We are excited to welcome our newest Account Coordinator, Leyna Castillo. Leyna is a recent graduate from the University of Florida 🐊 and a 2024 PRWeek Outstanding Student of the Year finalist ⭐ ¡Bienvenida, Leyna!

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We’re thrilled to announce our partnership with SeeHer, a coalition of media, marketing and entertainment leaders joining forces to eliminate gender bias across our industry.

Through our partnership, we will leverage ’s expertise in the Latina segment and ’s profound knowledge on gender equality in media and marketing, to help brands invest in and uplift the community.

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Our team had an inspiring time at the National Association of Hispanic Journalists 40th Anniversary Conference in Hollywood, CA, where we joined the conversation on supporting . From personalized pitches to highlighting community heroes, here are some key takeaways to help amplify Latino voices:

1. Break through the noise. It's crucial to take the time to get to know your reporters and their editors. They receive thousands of emails daily, so evaluating whether your story fits their beat is essential. Plus, personalized pitches that align with their interests and coverage areas are more likely to be noticed—don't be afraid to ask for feedback.
2. Latino youth drive the newsroom. Latino youth are increasingly influential in shaping newsroom priorities. Much like brands, media outlets prioritize culturally relevant stories that resonate with Latino youth and aim to reach them where they are most active.
3. Become a "newsroom citizen.” Stay informed about what is happening in your community and build on those events and trends. By becoming a "newsroom citizen," you can actively contribute to local stories, providing valuable resources, data, or spokespeople that enrich the narratives making the news.
4. Media metrics matter. Producers and editors measure success through clicks and views. Spend time creating attention-grabbing headlines that entice readers to click on a story, read it, and share it. Consider what would make the story irresistible, and use relevant keywords that improve the story's visibility.
5. Community heroes. Highlight individuals making significant contributions to their communities and focus on human interest stories emphasizing emotional connection and relevance to the audience. Lead with compelling, emotion-driven headlines to draw readers in.

As part of our Hispanic+™ offering, we help brands tap into the power of Hispanic culture to transcend mainstream audiences. Hispanic stories are American stories, and increasing Hispanic representation in journalism, to reach parity in newsrooms, and ensure newsrooms reflect the diversity of our communities, is more critical than ever.

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BODEN has once again been recognized as “PR Agency of the Year” at the Ad Age Small Agency Awards, marking the second consecutive year we receive this honor! ⭐

Our Hispanic+ offering, which delivers impact for our clients with campaigns that are grounded in Hispanic culture, and transcend today’s mainstream audiences, is in high demand.

We are grateful for our team's undeniable talent and the partnerships we have with our amazing clients, which made this top honor possible. We look forward to another year of turning culture into impact and continuing to take the power of the Hispanic market mainstream. Thank you Ad Age.

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The news is out! We are thrilled to announce that BODEN has been selected as L’ATTITUDE’s PR Agency of Record. L'ATTITUDE is the nation’s premier business event focused on the power of the U.S. Latino cohort in Forging the Future of the New Mainstream Economy.

This partnership marks a significant milestone for both our organizations as we join forces to amplify the contributions and influence of U.S. Latinos who drive economic growth and innovation across all segments of the economy. hashtag will support L’ATTITUDE in continuing to draw attention to the economic power of The New Mainstream Economy and drive business engagement and investment in the cohort through public relations efforts leading up to, during, and after L’ATTITUDE. This year, the conference will take place September 12-15, 2024, in San Diego, CA. Witness the power of the Latino cohort first-hand; this is an event you don’t want to miss.

Register here: https://lattitude.net/registration-2024/.

Read more about our partnership here: https://lnkd.in/e2ckJZZQ.

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