Absolute Web

Ezra Firestone delivered one of the most grounded and practical sessions on modern ecommerce growth at EEE Miami 2026.

The biggest takeaway: The brands winning today are not doing everything. They are doing a few things exceptionally well.

From the rise of mobile gaming ads and AI-native commerce to why creative now matters more than targeting, the session was packed with insights ecommerce operators can apply immediately.

A few standout points:
- AOV is still one of the most overlooked growth levers
- Platform-native creative is becoming mandatory
- Different audiences require different funnels and messaging
- Attention is now the most valuable currency in ecommerce
- Long-term consistency still beats short-term hacks

Read the full breakdown here: https://absoluteweb.com/lessons-from-the-front-lines-of-ecommerce-growth-with-ezra-firestone/

Another Commerce Conversations in the books! 🥂

A night of great food, honest conversations, and meaningful connections with some of the smartest people in ecommerce.

Grateful to everyone who joined us for dinner and shared insights on where commerce is headed next, and a special shoutout to our co-sponsors Vibe.co and Tapcart!

Google’s new “Universal Cart” announcement at I/O 2026 may signal one of the biggest ecommerce shifts we’ve seen since mobile commerce.

This is not another shopping feature. It’s Google positioning itself between discovery, consideration, cart creation, and checkout through AI-powered shopping experiences across Search, Gemini, YouTube, Gmail, and merchant sites.

As AI increasingly influences what consumers discover, compare, and purchase, ecommerce brands may need to rethink:
→ SEO + CRO strategies
→ Product data structure
→ First-party retention
→ AI-ready merchandising
→ Brand differentiation in AI-driven discovery environments

The next battle in ecommerce may not just be about ranking first but instead about becoming the product the AI chooses first.

Read the full breakdown on our blog: https://absoluteweb.com/googles-universal-cart-could-reshape-ecommerce-faster-than-most-brands-expect/

The way customers discover brands has completely changed and the traditional funnel is no longer the reality for ecommerce. At EEE Miami 2026, leaders from Bonafide Health, Goodwill South Florida, and Windsor Fashions unpacked how AI, marketplaces, social commerce, and omnichannel behavior are reshaping how shoppers find, choose, and convert.

From the growing importance of PDP optimization to the rise of AI-driven discovery, this session explored what brands need to focus on to drive stronger conversion, retention, and long-term growth in 2026.

Read the full recap: https://absoluteweb.com/winning-ecommerce-discovery-how-shoppers-find-choose-and-convert-in-2026/

From CAC to CTV: How Modern DTC Brands Scale

Winning brands don’t just optimize ads, they focus on payback, build operational control, diversify channels early, and measure performance as a connected system. CAC alone won’t scale your brand, everything working together will. Want to learn more? Check out our blog: https://absoluteweb.com/from-cac-to-ctv-how-modern-dtc-brands-scale-profitably/

We had an awesome time participating in events around Grow LA this past week!

We kicked things off at Katana for an intimate sushi dinner alongside Athos Commerce, bringing together leaders across commerce for meaningful conversations.

The following night, we hosted dinner at Crossroads Kitchen with our partners AfterShip, Kustomer, and ShipInsure before heading to the Away Store for a private shopping experience.

Always a great reminder that some of the best connections happen outside the conference room!

ChargeX Recap! From hands-on brand experiences to meaningful conversations with founders and operators, this week was a reminder that the best ideas happen through shared experiences, not just slides.

Grateful for the conversations, the inspiration, and the people pushing things forward!

Shoptalk never disappoints.

From packed conversations on the show floor to late-night dinners and meaningful events in between, this week was a reminder of how powerful it is to bring the right people together in one place.

We spent the week connecting with brands, partners, and innovators who are actively shaping what’s next in commerce. The energy, the ideas, and the momentum coming out of this year’s event were on another level.

Already looking forward to next year!

We’re excited to share that Absolute Web is a Gold Sponsor of Gladly Connect Live 2026!

Join us in Atlanta, May 4–6, where leading ecommerce and CX teams come together to exchange ideas, explore what’s next, and build meaningful connections.

The Absolute Web team is heading to Shoptalk in Las Vegas. If you're attending, join us for Commerce Conversations at The Sphere, an evening designed to bring together ecommerce operators and founders for meaningful conversations beyond the conference floor. Spots are limited and reserved for ecommerce brands only! Register here: https://luma.com/sphere-shoptalk