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📺 Exploring the World of OTT and CTV Advertising

Reach beyond traditional Linear TV to engage with cord-cutters and new audiences embracing OTT and CTV platforms. 🔌

Discover how these channels merge digital precision with TV impact for effective advertising. 🧐

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Headerbidding is the best way to maximize profits

Waterfall is old news

Be ready for mobile header bidding where ad format matters massively

Essentially the best performance comes from a solid header bidding stack run by professionals, you included

Header Bidding is what makes publishers real money from ad impressions and visitors without worrying about affiliate sales

Header bidding entered as a solution:

Header auction in real-time gives publishers the chance to maximize the revenue generated from every single impression.
Since header bidding sends bid requests simultaneously to all the demand partners, it gives them equal opportunity to make their bids.
Based on the bids submitted, publishers can compare the performance of each transaction using log-level data and work on tweaks for greater yield.
It is designed to compete with Google auctions. Hence, impressions go to header bidding partners and Google’s ad server simultaneously.
Seeing its benefits over publisher waterfall, the industry started investing in the tech. Fast forward to 2020, most publishers monetize their ad inventory (supporting numbers can be found in the next subheading) via header bidding along with other methods—programmatic and direct deals.