SimpleTexting

No big deal. HubSpot just says we're essential 😎

This is a testament to our long-standing partnership, which continues to elevate the customer experience.

Speaking of innovation...

Starting today, HubSpot now offers a Custom Channels API that allows businesses to add Sinch communications to their HubSpot Conversations Inbox.

You'll be able to add all your SMS and MMS conversations to HubSpot and track everything in one place.

"It's a testament to our focus on bringing the best communications tools to businesses using HubSpot," says Chris Thompson, VP, Ecosystems at Sinch.

Learn more about our HubSpot integration: https://s.sinch.com/3E5euvM

Running Black Friday and Cyber Monday promotions? Take a page out of SkinTe's book and give your most loyal customers early access to your sale.

Not only can it help increase customer loyalty, but it can help capture their attention before the post-Thanksgiving shopping frenzy. 🛍️

Ready for the holidays? Now is the best time to grow your SMS marketing list! Incentivize your audience members to subscribe in exchange for things like:

→ Discount codes
→ Gift guides
→ Seasonal tips and advice
→ Exclusive event invites

📌 To make it super simple to opt into your SMS program, consider using SMS keywords and web forms that connect directly to your text marketing platform.

Have you started planning for Black Friday/Cyber Monday? We've got a quick SMS marketing tip to kick off the BFCM season.

🎁 Use social proof to build trust and credibility with your contacts.

In the example below, you can see that Crossnet highlighted an endorsement from Target and sweetening the deal with an exclusive discount.

Why it works:

1. Builds instant credibility
2. Creates FOMO
3. Adds urgency to the offer

Not sure what to use as social proof? Consider endorsements from other organizations, customer reviews, awards, and certifications. These can all help boost your holiday campaign performance!

Is your small business marketing budget increasing, decreasing, or staying the same next year?

Our 2024 small business marketing report found that of the small businesses that spend 6-10% of their budget on marketing, 48% of businesses in this range report success in their marketing efforts.

❌ In contrast, only 11% of those spending less than 5% see similar outcomes.

Check out the full report: https://okt.to/U2Cjm0

For most small businesses, local marketing looks like this:

✅ Social media engagement
✅ Community events and sponsorships
✅ Networking with local influencers

But only 19% are using local SEO and Google My Business to enhance visibility.

This is a 𝐡𝐮𝐠𝐞 opportunity. Optimizing local search can significantly increase discoverability and attract more local customers.

Get more insights like this in our 2024 Small Business Marketing Report: https://okt.to/x5Gkgy

More and more small businesses are combining in-house efforts with external expertise.

In fact, 42% of small businesses now use a blend of internal teams and professional agencies. This mixed approach is 2.5 times more likely to deliver marketing success 🚀

Take a look at our 2024 small business marketing report for more ways to enhance your strategy: https://okt.to/fiF6Wr

Can improving your small business' online presence lead to greater marketing success? Our 2024 small business marketing report found that 57% of business owners who rated their online presence as 'excellent' are confident in their overall marketing ROI.

Check out the rest of the report for more small business trends: https://okt.to/EnYp2M

We’re always going on about how powerful SMS is for connecting with your audience, but you could reach more customers when you add email to your strategy.

Join us for a live class on 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲, 𝐀𝐮𝐠𝐮𝐬𝐭 22 𝐚𝐭 10 𝐀𝐌 𝐏𝐓/1 𝐏𝐌 𝐄𝐓 to learn:

→ Why and when to use email
→ Best practices that increase open and click-through rates
→ How to use email and SMS together for even stronger results

Save your seat: https://okt.to/kStaHG

Do more marketing employees = higher ROI? These stats from our 2024 small business marketing report suggest that the answer is 𝐲𝐞𝐬:

→ 75% of small businesses with 10+ marketing employees are confident in their positive marketing ROI.
→ 30% of small businesses with a single marketing employee that are confident in their positive marketing ROI.

Get more insights like this in our 2024 State of Small Business Marketing report: https://okt.to/cvR6lg

In our 2024 small business marketing survey, 33% of respondents said online reviews are their most influential channel. But...

43% said that they don't actively encourage reviews. Sometimes, all you need to get more reviews is to include a review site link in your post-purchase text or email. ✅

See how your marketing strategy stacks up to the rest of the report: https://okt.to/IbVAaS

Event planning isn’t easy. Especially when it’s the biggest event of the year for the Franchise Brokers Association.

Brianna LaCaruba knew she wanted to increase attendance to sessions, collect photos from attendees, and increase the response rate to the post-event survey.

Her plan? Keep it simple. Send texts.

It worked. She increased post-event feedback by 20% and collected 1,000+ event photos from attendees. People were even pulling her aside at the event to say how much they appreciated the reminder texts about upcoming sessions.

Here are her top 5 lessons for other event planners are considering using texting at their events.