Stranger & Stranger

A microsecond decides if you get noticed. What happens next decides if you get believed.

Most people meet a brand online long before they meet it on shelf. So packaging isn't there to introduce you any more – it's there to prove you were telling the truth. Material, type, hierarchy, provenance. Every choice answers the same question: yes, or no.

Even the shape talks before anyone reads a word.

Our Design Director, Andrea Battello Hung, on why the first look creates appetite – and the second has to earn trust. Written for London Packaging Week.

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Dieline calls La Petite Victoire ‘a triumph of texture’

La Petite Victoire has many admirers. And it just picked up another.

In a recent article, Dieline described the brand as ‘one of the sleekest, most sultry looks in the non-alcoholic category’.

A triumph of texture, the stippled glass echoes medieval armour and the bubbles within. One gold shield is all the labelling that’s required.

Dieline called it a keepsake. We call it proof that non-alcoholic doesn’t mean giving anything up.

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An unmistakably Florentine amaro deserves a bottle to match.

For Santoni L'Apertivo, we looked Florence for inspiration, capturing its marble geometry, paneled reliefs, and enduring elegance in a striking new bottle.

Rhubarb pink recalls the history of Medici-era apothecaries, while a monogram at the neck adds a touch of Botticellian romance. These homages echo throughout the brand world, accented by the geometric tile-work and green marble so unique to Florence's cityscape.

Santoni Aperitivo

We’re proud to share our latest creative collaboration: Three Hearts Rum, a new Caribbean spirit from Lost Horizon Spirits, co-founded by Johnny Depp and Bobby DeLeon.

Some projects arrive with a brief. Some arrive with a mythology. Three Hearts Rum arrived with both… and with Johnny Depp opening a window into his personal creative world.

The result is a bottle that tells a story. It is unmistakably Johnny’s story, rooted in the Caribbean, a tribute to the islands that mean so much to him.

Antiqued turquoise glass nods to the sea. A weathered paper label, set in letterpress-style typography, carries the weight of old sailors’ charts. Metal decals, pewter coins, hand-tied leather-cord neck charms, and a skull-and-bones emblem — all inspired by his personal symbols.

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Three Hearts

The gin Edinburgh deserves

Edinburgh Gin. A definitive London Dry, and the foundation for one of the most varied flavoured gin ranges in the world.

Our brief was to elevate the brand and bring more clarity across the range. Hand-drawn illustrations for each expression, each bottle its own piece of the story. A story that honours fifteen years of boundary-pushing, and sets up the brand’s next chapter.

Packaging that communicates the craft, earns its place on shelf, and stands apart from everything around it.

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In his article for ‘The Buyer’ Kevin Shaw explains the ins and outs of using AI, and why ultimately when it comes to the world of label and brand design, we humans still, thankfully, have the edge.

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For Eight Lands Organic Spirits, inspiration sits right outside the distillery's door, in the wild beauty of the Scottish Highlands.

So that's where we looked for our portfolio-wide redesign. Intricate illustrations inspired by the landscape surrounding Glenrinnes Distillery anchor the design firmly in its provenance, celebrating the natural textures of the Scottish Highlands through layered detail and gold foil finishes.

These tactile materials, along with more prominent typography and credentials, combine to initiate a sophisticated new chapter for the award-winning organic spirit brand.

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Premium. Contemporary. Impossible to ignore.

The Dalmore tasked us with creating a new collection of aged single malts, crafted exclusively for the global travel retail market. The range is aimed at travellers who seek the exceptional over the expected.

We took the deep, opulent foundations of The Dalmore brand and elevated them. This is a range that leans into iconic assets, reimagined with a contemporary edge to create standout in the competitive landscape of global travel retail.

Ready for the journey ahead.

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