SignValue

Exciting News from SignValue!

We're thrilled to announce the successful completion of a plant valuation project in Northern California for one of our esteemed clients. This project involved a comprehensive analysis of over 20 premium bulletin OOH assets operated by our client along a primary corridor north of San Francisco.

We're honored by the trust clients nationwide place in us for their OOH asset evaluations. Each project allows us to delve deeper, uncover new insights, and truly appreciate the hard work and dedication our clients pour into the OOH industry.

Dive into the future of advertising with Mark Boidman's latest article on SignValue! "How AI Could Impact the Advertising Landscape" unveils the game-changing role of Artificial Intelligence (AI) in shaping the industry.

The global AI in advertising market is projected to surpass $100 billion by 2027, fueled by advancements in machine learning, natural language processing, and computer vision. Mark Boidman explores how AI transforms advertising content, placement, and overall effectiveness, ushering in an era of targeted, dynamic, interactive, and sustainable strategies.

One key advantage? AI's ability to analyze data and provide real-time feedback, enabling advertisers to fine-tune campaigns based on audience demographics. This ensures your ads reach the right audience at the right time, eliminating inefficiencies and maximizing impact.

As AI technology evolves, so does its impact on advertising, promising sophisticated, effective campaigns guided by responsible and transparent data practices. Don't miss out on the future – read the full article now: https://conta.cc/3GpgFI1

According to the most recent October 2023 Federal Reserve Bank Survey, the commercial and industrial loan sectors are experiencing a trend of tightening lending standards.

Key highlights include:
- 5 consecutive quarters of tightened loan standards
- 35% credit officers tightened standards, 63% maintained, 2% loosened
- 50% reported increased premiums on riskier loans
- 87% cited a less favorable economic outlook as the reason for tightening

BillboardInsider's analysis reveals a cautious approach by lenders, reflecting concerns about economic conditions. They emphasize proactive preparation! Be ready for potential challenges to navigate these downturns effectively and identify emerging opportunities.

Billboard Insider article: https://conta.cc/3G8Q3ef
SignValue summary: https://conta.cc/3G8Q3ef

Clear Channel France has been sold to Equinox Industries, and now they're looking to sell their Europe-North segment (UK and Northern Europe). They're also reviewing their Latin American businesses in Mexico, Brazil, Chile, and Peru.

Read full press release here: https://conta.cc/3QPBEJR
Read SignValue summary here: https://conta.cc/3QPBF0n

Lamar Advertising Reports Strong Third Quarter Results

Lamar Advertising Company (LAMR) today reported net revenue of $542.6 million for the third quarter of 2023, an increase of 2.9% over the same period last year. Adjusted EBITDA increased 5.8% to $265.7 million, and diluted AFFO per share increased 0.5% to $2.04.

"We demonstrated impressive operating leverage in the third quarter, increasing revenue while decreasing expenses on a year-over-year, acquisition-adjusted basis," said Lamar chief executive Sean Reilly. "The broader advertising environment remains challenging. Nevertheless, based on current bookings, we are pacing to reach or even slightly exceed the upper end of our revised guidance for full-year diluted AFFO per share."

Highlights:

Net revenue increased 2.9%
Adjusted EBITDA increased 5.8%
Diluted AFFO per share increased 0.5%
Acquisition-adjusted net revenue increased 1.6%
Acquisition-adjusted EBITDA increased 4.5%
Learn more: 🔗 https://conta.cc/46Vq9q2

In the second quarter of 2023, the Out of Home (OOH) advertising industry has shown remarkable growth. According to the Out of Home Advertising Association of America (OAAA), quarterly revenue surged by 2.2%, reaching a whopping $2.68 billion, making it the second-highest quarterly revenue in OOH history.

The digital OOH sector, which accounts for over a third of total sales, experienced an impressive 12.9% growth compared to the previous year. Notably, the Transit category led the charge with a 7.7% increase from the same period in 2022.

Read Full Article: https://conta.cc/46zXxT3
OAAA Post: https://conta.cc/3QyfSuk

Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth - SignValue Tweet Share Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth In the second quarter of 2023, the Out of Home (OOH) advertising industry had a 2.2% boost in revenue, reaching $2.68 billion, as reported by the Out of Home Advertising Association of America (OAAA). This is the second-h...

SignValue recently completed two eminent domain valuations for Amtrak in New York City. Amtrak is a National Railroad Passenger Corporation, and our valuations will assist them and their legal counsel with negotiations.

SignValue specializes in valuing OOH assets such as digital and static billboards, sponsorship and naming rights for clients nationwide.

Contact [email protected] or (480) 657-8400 with any questions about our services.

Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa!

Get ready for the Formula 1 Fan Experience from November 16-18, 2023, with over 300,000 attendees expected. Clear Channel Outdoor is strategically positioning three large Out-of-Home spectaculars along the Vegas Grand Prix track, making it the perfect opportunity for advertisers to reach Las Vegas tourists, affluent audiences, and international travelers.

The 'Westin Spectacular Domination' package includes:

1️⃣ Vertical Digital Spectacular (46' high x 18' wide)
2️⃣ South Wallscape Spectacular (130' high x 200' wide x 2)
3️⃣ East Wallscape Spectacular (130' high x 50' wide)

Clear Channel Outdoor's portfolio covers a wide range of digital and printed assets, reaching an incredible 92% of adults aged 18 and above weekly.

🔗https://www.signvalue.com/cco-f1/

Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa! - SignValue Tweet Share Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home (OOH) media, has just unveiled a new collaboration with the Westin Las Vegas Hotel & Spa. This partnership introduces three large OOH spec...

At the recent Citi Tech Conference, Outfront Media's CEO Jermey Male outlined their challenges and growth in 2023. Some key points that stood out are:

1. Grow Transit Business: Focus on revitalizing transit business by connecting digital assets to programmatic platforms, amending transit agreements.
2. Cost Reduction: Vigilant expense management, especially SG&A costs, to lower as a percentage of revenue for 2024.
3. Digital Conversion Targets: Insist on a 20%+ IRR for digital projects.

Other takeaways from the discussion can be found on our website: https://conta.cc/3PQIoH5
Read the Billboard Insider article here as well: https://conta.cc/3PStOyN

OUTFRONT'S Strategic Roadmap: Navigating Challenges and Growth in 2023 - SignValue Tweet Share OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male, outlined the company’s plan for the rest of the year at the Citi 2023 Global Tech Conference. The key points of their strategy are: Growing...

Programmatic DOOH on the Rise!

Here are some insights from VIOOH's annual research on Programmatic Digital Out of Home (DOOH). The future of prDOOH is soaring!

Key Highlights:

1️⃣ Impressive Growth: DOOH ad spending to surge by 33% in the next 18 months!

2️⃣ Media Plan Integration: 31% of US advertisers already using prDOOH, and 39% planning to ramp up in the next 18 months.

3️⃣ Budget Reallocation: 33% reallocating budgets, 15% creating new ones for prDOOH.

4️⃣ Innovation & Targeted Activations: 80% find prDOOH most innovative, and 67% agree it effectively targets the right audience.

5️⃣ Multi-Channel Integration: prDOOH closely integrated into multi-channel campaigns (64%)—the future of advertising!

VIOOH partnered with MTM to survey 1,200 advertisers and agencies worldwide for this invaluable data. Get a real-world perspective on prDOOH's transformative impact!

VIOOH's CEO, Jean-Christophe Conti, says, "Programmatic DOOH is now a must-have on every media plan!"

View the SignValue breakdown here: 🔗 https://conta.cc/46cc1IN

Programmatic DOOH on the Rise: Insights from VIOOH's Latest Report - SignValue Tweet Share We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The future of programmatic DOOH (prDOOH) is undoubtedly on the rise, and the insights from this report shed light on its growing popularity, particularly in...

SignValue was proud to provide an advertising rate survey for an independent sign owner/operator in Arizona. After extensive data gathering and analysis, the survey provides valuable insights into the current advertising landscape.

SignValue specializes in the research and valuation of OOH assets nationwide for financing and litigation.

Contact [email protected] or (480) 657-8400 with any questions about our services.