AdBird Digital

A combination of well written ads, good targeting, measurable goals, and AI can help your campaign testing and conversion metrics. Understanding how all of it interconnects is a necessary component in today's online media landscape.
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Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data Daniel Engelke, Content Marketing Manager, Viant Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are truly solving their everyday challenges.  These challenges span from the decline of third-party cookies (even if their end ...

Increasing Access to Programmatic Technology Programmatic technology is continually growing, but access is almost exclusive to the largest brands. We believe this must change.

AUDIENCEX

A Guide to Full Funnel Marketing Full-funnel marketing allows businesses to guide customers through their journey from awareness to purchase. Discover how here.

Why Recency Matters in Programmatic Advertising How do you know the audiences you’re targeting are indeed relevant? Recency Matters

The Trade Desk launches OpenPath The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.

The Need for New Identity Solutions is an Opportunity Third-party cookies have been undermined for years, and new identity solutions can provide better performance and insights.

AUDIENCEX Launches Admatx, a Self-Service Platform AUDIENCEX Launches Admatx, a Self-Service Platform That Democratizes DSP Access for Small and Middle-Market Agencies and Brands

Council Post: Outdoor Advertising To Broadcast Your Brand: Is It Right For You? While billboards and hoardings are the most common kind of outdoor advertising, they are not the only ones. Public exposure includes any advertising done outside your house, workplace or on the go.

What’s advertising got to do with it? How “Mad Men” turned a generation of women off technology

Why gaming will be the next huge advertising channel 7 factors bringing the marketplace to scale.

Marketing Attribution and Why It's So Important Marketing attribution helps companies better understand the interaction customers have with their brand. Learn more about it here.

Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet

https://digitalstrategyconsultants.in/blog/brainlabs-acquires-canadian-programmatic-buying-and-google-marketing-platform-experts-medianet

Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet. Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google’s MarTech stack. We...