Amy Gregory

Let’s get started!

You need one deal under contract in about 15 days so it can close in 30.

So the next two weeks become very simple.

Call 5 expired listings every day.
Not 50. Just 5. The goal isn’t volume, it’s consistency. Expired listings already raised their hand to sell once.

I did this one time and landed a $650k listing!

Check the hot sheets every morning.
New listings. Price reductions. Back on market. Anything that signals movement.

The text someone in your sphere who would want to know, ‘hey did you see this house in your neighborhood is for sale? Who do you think should buy it?’

Then go see property.

Walk 5 open houses every week.
Introduce yourself to the agents. Learn the inventory. Meet buyers walking through.

Next: document everything on social media.

Literally tell people you’re trying to get a deal under contract in 15 days.

Closed mouths don’t get fed!

Touring homes.
Open houses.
Market updates.
Pricing insights.

Post every day.

Not because you’re trying to go viral…
but because consistency builds familiarity and familiarity builds trust.

Do that for two weeks and one of two things happens:

You land a deal that closes in 30 days.

Or you build a pipeline that keeps feeding you deals long after the 45 days is over.

But here’s the part most agents miss.

Ex*****on is easier when you have the right tools.

A listing presentation that wins the appointment.
A buyer presentation that builds trust instantly.
Content frameworks that actually attract leads.

That’s exactly why I created the Million Dollar Agent Bundle.

Inside are the exact presentations, templates, and marketing systems I’ve built over the last 7 years while scaling a multi-seven-figure real estate business.

No guessing.
No piecing things together.

Just the tools that actually work.

If you want them, comment BUNDLE and I’ll send you the link.

Something I have been watching closely in this market. Deals are falling apart more than they have in years. And most buyers have no idea why until it happens to them.

Pending listings rose 4.3 percent year over year in May. Buyers are out there and active. But the gap between going under contract and actually closing has gotten a lot messier.

Here is what is driving it.

First, buyers have more leverage than they have had since before 2020. More inventory means more options.

And buyers with options negotiate. They make inspection requests. They push back on appraisal gaps. They ask for credits. When sellers refuse to budge, deals die.

Second, real estate fraud is accelerating. AI is being used to clone email communication, forge closing documents, and impersonate title companies. Deals fall apart when wire fraud is discovered at the worst possible moment. And buyers who are not working with experienced agents are the ones most exposed.

Third, a lot of buyers are stretching thin to get into a home at current rates and prices.

When an inspection reveals deferred maintenance or a repair list, they panic. They back out because they have no financial cushion left to absorb surprises.

Here is how I help my buyers stay in contract when things get hard.

1. Get a thorough pre-inspection mindset from day one. Know what you can tolerate before you fall in love with a house.

2. Build a small reserve into your budget for closing surprises. Even $5,000 set aside changes how you respond to an inspection report.

3. Verify every wire instruction by phone with a known number. Not the one from the email. Every single time.

4. Work with an agent who has seen deals fall apart and knows exactly how to hold one together.

Comment SEARCH below and I will send you a private home search link so you can start looking now.

The most common reason sellers are not listing right now has nothing to do with the market. It is a number. Their current mortgage rate.

They bought at 2.9 percent in 2021. Or 3.2. Somewhere in that range that feels like a completely different world right now. Today’s market is sitting around 6.8 percent.

Moving means a monthly payment nearly double what they carry now. So they stay. They wait for rates to come back down to something that feels manageable.

I am not going to tell you that logic is wrong. It makes complete sense. I just want to show you what the other side of the math actually looks like.

Every year you wait, your equity grows. But so does the price of your next home. If values in your target area appreciate 3 to 4 percent annually, a home that costs $600,000 today will cost roughly $624,000 next year.

And $648,000 the year after that. You are not waiting in a vacuum. You are racing against appreciation on both ends of the transaction at the same time.

Here is the question I ask every seller frozen by their rate. What has actually changed in your life since you bought this home?

Maybe the kids are grown and the space no longer fits. Maybe you need to be closer to family. Maybe this home stopped working for you the way it did three years ago.

A rate is a line item in your monthly budget. It can be refinanced when conditions shift. Your life does not pause on the same schedule.

There are also strategies most sellers do not know about that significantly reduce the rate shock. You can fund a rate buydown from your sale proceeds.

You can use equity from this home to buy down points on the next one. You can time your sale to close during a rate dip without waiting for 2021 levels that may not return for years.

The decision is always yours. But the math is worth running before you wait another full year.

DM me and I will pull your specific numbers at no cost.

If you’re not careful real estate can turn into a rat race of always chasing the next deal and never being home…

Which is why I was careful how I built.

This was always the end game: the ability to be totally present.

Did I take grief for always working part time hours? Yes.

But no matter how slow my growth had to be, I was not willing to miss these moments.

Oddly enough, it was that constraint of time that lead to my biggest and best breakthroughs.

When you build inside a time constraint it forces you to be more creative in your problems solving and more decisive.

Too many agents have a wreck if a nervous system and all their broker is telling them is to sell more houses…um, sorry that’s not actually the answer.

The answer is to actually build a better business.

And social media has been the keystone for me. Not only did it build transactions but also my national team of over 750 agents and digital products.

If you’re overwhelmed but ready to actually get consistent with social media this year The Weekly Edit is for you.

Comment EDIT and I’ll drop you the link to my entire system and weekly content done for you.

The problem isn’t your work ethic. It’s that every decision still runs through you.

I used to spend Sunday nights writing follow-up emails, Monday mornings prepping listing presentations, and Wednesday afternoons trying to remember which lead I was supposed to call back.

I was closing deals and completely underwater.

Then I stopped treating AI like a search engine and started training it like a CEO’s assistant.

Here’s what I mean. I built Claude a custom prompt that knows my market, my tone, my typical client, and my process. Now when a new lead comes in, I paste their info and get a personalized follow-up email in 30 seconds.

Not a template. An actual email that sounds like me.

I trained it on my listing presentation language so when I need to prep talking points for a specific neighborhood, I’m not starting from scratch — I’m editing, not writing.

I gave it my objection-handling framework so when a seller pushes back on price, I have a response that’s already in my voice, not something generic from Google.

The shift isn’t the tool. It’s deciding your time is worth protecting. A CEO doesn’t do everything — she builds the system that does.

Claude is that system. You train it once and it works every time you open it.

You’re already doing the hard part. You’re closing. Now build the back end that matches the front end you’re showing up with.

Comment TRAIN and I’ll send you the guide to training Claude as your VA.

The problem isn’t your work ethic.

It’s that every decision still runs through you.

I used to spend Sunday nights writing follow-up emails, Monday mornings prepping listing presentations, and Wednesday afternoons trying to remember which lead I was supposed to call back.

I was closing deals and completely underwater.

Then I stopped treating AI like a search engine and started training it like a CEO’s assistant.

Here’s what I mean. I built Claude a custom prompt that knows my market, my tone, my typical client, and my process.

Now when a new lead comes in, I paste their info and get a personalized follow-up email in 30 seconds. Not a template. An actual email that sounds like me.

I trained it on my listing presentation language so when I need to prep talking points for a specific neighborhood, I’m not starting from scratch — I’m editing, not writing.

I gave it my objection-handling framework so when a seller pushes back on price, I have a response that’s already in my voice, not something generic from Google.

The shift isn’t the tool. It’s deciding your time is worth protecting.

A CEO doesn’t do everything — she builds the system that does. Claude is that system. You train it once and it works every time you open it.

You’re already doing the hard part. You’re closing.

Now build the back end that matches the front end you’re showing up with.

Comment TRAIN and I’ll send you the guide to training Claude as your VA.