Allure Intimate Apparel

Allure Intimate Apparel

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Allure Intimate Apparel, located in WI, MN and TX, is a foundations and lingerie boutique carrying

06/22/2026

Many women struggle to feel like themselves after pregnancy. This event is designed for moms who need a little time to refresh, recharge, and reconnect. Special guest Amanda from Fresh Therapy, will be sharing daily affirmations and tools to help participants feel renewed and empowered.

📍 Allure Brookfield
June 24th, 6pm-8pm

Sign up on Eventbrite today: https://zurl.co/YdmN5

06/20/2026

🎶 If you love her, put her in Charmel. 🎶

Some things are worth spoiling yourself for—and the hand guided artisanal craftsmanship by Lise Charmel is one of them. Exquisite embroidery, impeccable craftsmanship, and a silhouette designed to celebrate your curves make this a true luxury moment.

When elegance is the dress code, Charmel is always the answer.

Available now at Allure. ✨

06/18/2026

✨ Own Your Bra ✨

Some pieces simply belong in your summer wardrobe. the Maris Full Coverage Bra combines effortless comfort, featuring delicate floral lace, refined gold details, and lightweight mesh that feels as beautiful as it looks.

Designed to provide exceptional support without the weight, Maris offers an airy, barely-there feel that moves with you through warm days, busy schedules, and every moment in between. Elegant, breathable, and undeniably feminine—this is support reimagined for the season.

Because confidence starts with feeling comfortable in your own skin.

Available now at Allure. ☀️💕

06/11/2026

OWN YOUR BRA ✨

Support doesn’t have to come with wires. The Magique Wireless Bra is designed to give you the smooth, sculpted look you love with the comfort you deserve. Lightweight and breathable, this innovative style offers 360° smoothing and shaping while helping you stay cool and comfortable throughout the day.

Whether you’re running errands, heading to work, or simply embracing a slower day, the Magique Wireless provides gentle support and a sleek silhouette without compromising on comfort. Because feeling supported should feel effortless.

Comfort. Confidence. Shape. Support. All in one beautiful wireless bra.

Available now at Allure. ✨

Photos from Allure Intimate Apparel's post 06/07/2026

Great service starts long before you walk through our doors.💕

We recently had the pleasure of spending time with our wonderful representative Lindsay, learning more about the craftsmanship, innovation, and thoughtful design behind the brand. These moments allow us to deepen our knowledge, explore upcoming collections, and better understand the products we bring into our boutique.

Every brand we carry is carefully selected with our customers in mind, we’re always thinking ahead—curating, learning, and planning for what’s next—so we can continue helping every woman find pieces that make her feel comfortable, supported, and confident.

We can’t wait to share all the newness arriving soon. Stay tuned! ✨

06/04/2026

Own Your Bra ✨

Meet the Essentially Smooth T-Shirt Bra—designed to make everyday support feel effortless. Crafted with ultra-soft fabrics and smooth molded cups, this style creates a naturally rounded shape with a flattering lift while remaining virtually invisible under your favorite tops.

Its balcony silhouette offers a light, comfortable feel, while the adjustable J-hook allows you to easily convert the straps into a racerback for added versatility and support when you need it. Inspired by Freya’s beloved Idol frame, the Essentially Smooth is made for the days you want comfort, confidence, and a seamless finish all in one.

Available in classic Black and soft Cameo, it’s the perfect foundation for tees, tanks, and every outfit in between. Because great support should feel as good as it looks. 💕

-ShirtBra

06/01/2026

Before ➡️ After ✨

Support isn't about changing who you are—it's about honoring who you are.

Through every phase of life, our bodies carry us through so much. The right support helps us move comfortably, stand confidently, and feel our best in the body we have today.

This before and after isn't about transformation. It's about finding the support you deserve and experiencing the difference it can make.

Because every woman deserves to feel supported, comfortable, and confident exactly as she is. ✨

05/29/2026

Daily reminder that bras should be replaced every year and you’re not supposed to wear the same one back-to-back… so technically, another bra is always justified. (Even if your name is Grace)🤭

Just calling it responsible shopping at this point. ✨

05/29/2026

Own Your Bra ✨

Meet your new go-to for effortless summer style: the Liquid Lift T-Shirt Bra. Designed with a flattering scoop neckline and sleek, smooth fabric, this style disappears beautifully under all your favorite tees and tanks.

Soft foam cups provide comfortable, containing support without sacrificing that lightweight feel, while the front-adjustable hardware makes getting your perfect fit easier than ever.

Easy, polished, and made for everyday wear — because the best summer outfits start with the right foundation. ☀️

05/26/2026

Join us in-store May 26 – June 1 for our T-Shirt Bra Event and receive $10 OFF your purchase of $100 or more! Find your everyday favorite designed for seamless comfort, support, and confidence all summer long ☀️

📍 In-store only
🛍️ Mention this email at checkout (purchase must include one t-shirt bra)

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18900 W Bluemound Road
Mequon, WI
53045

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 3pm