Charlie Allen Design

Small business owners wear a lot of hats.
Sales. Operations. Finance. Creative director. Chief follow-up officer.
Today, my 2-year-old decided the role. Easter continues.

Brand Identity - Before & After

40 years of business. Same branding since 1984. Original concept had spirit, but ZERO scalability. The challenge wasn’t reinventing. It was respecting what worked while building a system to function in today’s digital age. We refined and tightened the original type, built a logo suite and locked in a classic cohesive color system. We designed for real-world applications: uniforms, merch, banners, biz cards etc. We built a brand identity that honors legacy and supports growth. @risunreps #brandrefresh #reptilebreeder #logodesign

If customers can’t tell why you’re different, then price becomes the only deciding factor. And that’s a race to the bottom. 😱

This project was mostly about knowing the client's right audience and tailoring the product and art direction specifically for them.

They key to a solid brand identity is knowing the right direction to go in. It's all about the PROCESS!

Same business.
Clearer direction. Stronger presence.
That’s the power of a strategic rebrand.

That's a wrap for 2025. Thank you to my friends, clients and biz coach who has made this a great year for learning and growth. Can't wait to see what opportunities 2026 will bring. Happy New Year everyone!

Concept in progress…

The goal - create a logo system for a Law Firm with a bit more edge & play than its direct competitors . Established & Authoritative, but not agressive.