SBX Productions

A huge thank you to Cynthia Weiss, Executive Director of Philadelphia Ad Club.

She recommends SBX Productions to fellow association leaders looking to build value through podcasts, content, and strategy.

This is why we do what we do.

"Proactive. Communicative. Over-delivering. Partner."

That's how Alex Hillman (co-founder of Hall ) describes working with SBX and it's exactly how we approach every show, every project, every goal.

If you're sending the same message to everyone, you're doing it wrong.

Not every offer is for every person and blasting your whole list just makes you look out of touch.

You should know who your people are. What they want. What they don’t. And your content should reflect that.

Most podcasters have no idea who’s actually listening.

If you want your show to drive business, that has to change.

Check who’s engaging on LinkedIn. Look at your newsletter list. These people already want more from you, figure out who they are and what they need.

That’s how you turn a podcast into a lead machine.

Most business owners think sales is about having the right pitch.
But what happens when there are five people at the table and only one of them actually wants to move forward?

Rob Jager unpacks how B2B sales really work when multiple stakeholders are involved.

If your sales process hits a wall once the call ends, this episode explains why.

Most sales calls feel like a win... until they don't.

You ask the right questions. They nod along.
But a week later, they disappear.

Rob Jager talks about how to spot real buyers early. The kind of people who show up, share what’s really going on, and want to fix it.

You can have a podcast that looks amazing and still fails.

That’s because a good-looking podcast isn’t the same as a business-ready podcast.

Production companies aren’t marketing experts.

Their job is to make the show look and sound great, not to make it work for your business.

So if you’re wondering why your polished show isn’t driving results, this is it.

Most people overproduce and under-strategize their podcast.

I just talked to someone whose show could literally make them millions. But it won't. Because it's built for entertainment, not for business.

If you want your podcast to drive revenue, strategy comes first. That means defining your ideal client and making sure every episode speaks to them directly.

It’s not about having the best mic or the flashiest intro. It’s about making sure the show actually supports your business.

Your body says everything your mouth won’t.

Marianne Hickman dropped a gem on this episode: when your arms are locked in front of your chest, your audience doesn’t think “oh, they’re just being reserved.”

They think something’s off.

It’s subconscious. But it’s real.

That kind of nervous energy kills your credibility.

“Podcasting is too saturated” is the same as saying “Advertising is too saturated.”

There’s still room. There’s opportunity. There’s a real business strategy behind this.

You’re not here to entertain. You’re here to sell.

The reason most shows fail?
They follow bad advice from people who’ve never built a business show in their life.

You don’t need a huge audience.
You need the right mindset.