Pathfinder Interactive

Our Founder Ted Moon will be co-presenting on advanced media analytics with our partner Jeff Greenfield from Provalytics at the Mid-Atlantic MarCom Summit on October 30 in the DC area. Link to the event here

Mid-Atlantic MarCom Summit + ADWKDC – A summit of advertising, marketing, public relations and media, held along with ADWKDC Gain valuable insights and practical knowledge from industry experts, while discovering the latest marketing, communications and advertising trends.

Very key concept in attribution and media mix analytics is the time it takes for a prospect to move down the proverbial “funnel.” Having the right analytics to measure and make decisions off is critical data that our partner Provalytics provides. We have been working with them from the beginning dating back to 2010.

Provalytics Next Gen Attribution

Happy International Women's Day to all my colleagues especially our team at Pathfinder Interactive - Sara, Gina, Jana, Stacie, and Elaine!!!

Grateful and blessed to work with such a great group of women who are the core engine of our team.

Thanks for all you

Today marks the beginning of the 14th year of operation for Pathfinder Interactive! Thanks to all of our current and past clients, media and analytics partners, and most importantly, our associates, present and past, for this great run!

Proud to say we have the best group of professionals in the business who are knowledgeable, experienced, and dedicated!

Let's make this coming year our best year yet!

Happy !
We are most blessed and lucky to have the core of our team - the smart, experienced, and resourceful group of professional women that provide leadership and counsel to drive results for our clients!

Wow, can't believe it has been 12 years already since I started this little project, Pathfinder Interactive.

Thanks to all of our clients, our partners and friends, and most importantly, my fellow Pathfinder Interactive associates both present and past, for making this possible. Here's to another great year!!!

Thanks to for the opportunity to discuss attribution modeling as part of an innovative marketing and analytics discussion alongside our partners Wunderman Thompson DC and ISL.

Thanks to our partner C3 for this opportunity and we appreciate your partnership!

Attribution Is A Team Sport - This Is Attribution Podcast When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Hear why attribution is a necessity on this episode of This Is Attribution, brought to you by C3 Metrics.

Thanks to our partners at C3 Metrics for the opportunity to discuss attribution and digital media in general on this podcast.

Please see the link here -

Attribution Is A Team Sport - This Is Attribution Podcast When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Hear why attribution is a necessity on this episode of This Is Attribution, brought to you by C3 Metrics.

Grateful to our partners at C3 Metrics for opportunity to share some thoughts on digital media and media analytics (including attribution), with some lessons from lacrosse coaching experiences sprinkled in.

https://www.instagram.com/p/B0Vxtp0H7Wo/?igshid=1fif9rlz7fwef

$100 million ad budget teaches some important lessons... ˙ Most important lesson from @dolphinsmlb56 (former Director at Capital One & Sprint) ˙ "Buying media without attribution .... is like navigating without a compass." ˙ Thank you Ted! ˙ #advertising #analytics #attribution #business #c3metrics #data #digitalmarketing #ecommerce #leadership #marketing #marketingandadvertising #mediaplanning #strategy