Kelda Roys
Candidate for WI Governor, State Senator, attorney, small business owner, progressive Democratic leader, mama/stepmama of 5!
08/12/2026
I congratulate our Democratic nominee for governor, David Crowley, and offer him my full and enthusiastic support. Please join me in working to elect him as Wisconsin’s next governor on November 3. I also thank my fellow Democratic candidates for stepping forward to run: Joel, Fran, Mandela, Sara, and Missy, it was a pleasure campaigning alongside you.
We are Democrats because we believe in opportunity and freedom, equality and possibility. and above all, democracy. Throughout this campaign, we have shared a bold vision for a state government that works for everyone -- that uses the tools of democracy to deliver higher wages, lower costs, better schools, and more freedom. Working together, we have made tremendous progress and are on the verge of a transformative era in Wisconsin. We will continue that work -- to unite our coalition and reject Tom Tiffany and Donald Trump's vision of a corrupt, lawless regime that serves only billionaires and corporate interests .
From the bottom of my heart, THANK YOU for your incredible and unwavering support of our campaign. Running a statewide election is a massive undertaking, and I could not have done it without you. This has been the wildest of rides. Despite being outspent by $8 million in outside dark money, we ran a strong, honest, policy-driven, positive campaign, funded by grassroots Wisconsin donors and zero corporate PAC dollars. We should be proud of what we built, and I am deeply honored by your support.
Thank you to my wonderful family, my hardworking staff and interns, our over 500 Team Kelda volunteers, our nearly 6,000 donors, and to every single Wisconsinite who participated in this Democratic primary. Thank you to the hundreds of elected and community leaders who endorsed our vision of a more just and progressive Wisconsin, and to WEAC, our teachers, for your amazing support and especially for the work you do every day for our kids.
We always knew that win or lose, our necessary work would need to continue. Democracy is always worth fighting for and I look forward to continuing this fight with you, over the next 84 days, and as long as I am able. Thank you so much for your love and support. A better world is within reach, and we will build it together.
From Wisconsin Examiner's Erik Gunn:
State Sen. Kelda Roys campaigned through the weekend, with stops scheduled in De Pere and Green Bay on Friday, Ojibwa and Hudson on Saturday, Eau Claire and Mauston on Sunday and online events Sunday afternoon and evening.
On Monday she began her day at the Wisconsin State Fair, followed by a brew pub meet-and-greet in Wauwatosa, a town hall event in Whitewater and wrapping up with a rally at a Madison restaurant two blocks from the Capitol.
“There is such a hunger for change,” Roys told the group of about 90 who gathered under a tent in the back yard of Naples 15. “People are furious about what this Republican authoritarian regime is doing to our country, and they want a leader who is willing to stand up and fight for it. And people are ready to finally put the nail in the coffin of the Walker years.”
Surrounded by enthusiastic supporters, although polls have put her behind Hong and Crowley, Roys said she saw signs that she takes as a message not to count her out.
“Even now this weekend, as I traveled around and I said, ‘Who’s undecided?’, a good chunk of people still raise their hands,” she said. “We know that when folks see all the candidates side by side, when they hear us, when they have the opportunity to actually clue in and pay attention, they do gravitate towards me and my progressive policies.”
She mentioned a poll after the one Democratic gubernatorial debate that showed her gaining support from swing voters.
“I am just overwhelmed by the outpouring of support that I have received all over the state, and I have to tell you, it has accelerated wildly in the last several weeks since the debate,” Roys said.
After her pep talk, which lasted a little more than 15 minutes, Roys spent another half-hour taking questions and comments from the crowd.
Bryna Caves, who is running in the Democratic primary for the 50th Assembly District that includes Green County, told Roys that she had originally supported Hong’s campaign.
But hearing Roys at a rally Caves held in February to launch her own campaign, “it was really obvious to me that Kelda had equally as progressive values as Fran but was wildly more qualified. She had way more experience. Her policies were much more thought out, and I just was much more in touch with her in person,” Caves said.“I flipped because it was obvious to me that she is — If we really want to achieve the goals that we want, like universal healthcare, childcare, if we want to make these things actually happen, the one that’s going to be able to get it done with no drama is Kelda.”
08/11/2026
Out with the old, in with the new! These awesome big homemade signs are popping up all over the place! !
Happy Election Day, Wisconsin!
Make sure your friends and family have a plan to vote!
08/11/2026
We planned to bike with the kids to vote, but the rain had other ideas. Make sure to encourage your friends and family to vote for a progressive future where every Wisconsinite has the freedom to thrive!
08/11/2026
Make your plan to vote! Make sure your friends have plans to vote! And if you’re in line at 8 pm, STAY IN LINE!
08/11/2026
What an incredible final day on the trail meeting voters in Milwaukee, Wauwatosa, Whitewater, and Madison!
Tomorrow is Election Day. Polls are open from 7:00 a.m. to 8:00 p.m. Make your plan to vote, and together, we'll fight for higher wages, lower costs, fully funded public schools, and more freedoms for every Wisconsinite.
Let’s go win this.
08/10/2026
On Election Eve, we’re now over 32,000 miles driven (this excludes bike miles) and not done yet!
We must use state agencies to protect Wisconsinites from the damage of polluters and Big Tech bullies -- Both at the development level and at the consumer level. As governor, you have my word that my top priority will be using state government so that you have the freedom to build a better life.
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P. O. Box 231
Madison, WI
53701