The Soap Opera
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Serving you since 1972. Get your high quality grooming/beauty supplies, locally made soaps, and your everyday necessities here at The Soap Opera!
https://linktr.ee/thesoapopera The Soap Opera is small women owned business in the heart of downtown Madison Wisconsin. We have been serving our customers since 1972! We have a wonderful store front on State street in Madison, but we also serve our customers worldwide via our website at thesoapopera.com. The Soap Opera carries everything from cost efficient to very high end beauty products, but all only with natural and good for you ingredients! With a wide range of inventory we can provide you with custom scenting (we have over 130 essential and perfume/cologne oils with millions of combinations!) for everything from lotions to body washes, as well as massage tools, bath accessories, bar soaps, body washes, lotions and so much more! Please take the time of visit our shop or website for your beauty care needs.
09/26/2026
Game Day Essentials at The Soap Opera 🎀🏈❤️
We have everything you need before heading to Camp Randall: fragrance, SPF, hand cream, lip care, and a few extras for your game day bag!
📍319 State Street
09/22/2026
California Naturals just landed at The Soap Opera 🫧
From deep repair and curl care to everyday moisture and shine, there’s something for every hair routine. Come check out our newly stocked section and find your new haircare favorite!
09/20/2026
What does your favorite scent say about you?
No matter which scent you prefer, we’ve got you covered! Come find your match (or mix your own 👀) at The Soap Opera!
Which one are you? Tell us below ↓
📍 The Soap Opera | 319 State Street
🐈⬛👻🦇💀
Spooky bath, spa, and room goodies are here to make you smile all spooky season.
Stop in or shop online now! You & your space deserve to smile 😊
09/18/2026
What’s in our bag? Here are the everyday essentials that get us through a busy day! ✨
- Noshinku Hand Sanitizer
- The Soap Opera Lip Balm
- Hair Clips
- Compact Hair Brush and Mirror
- The Soap Opera Custom Scentable Body Mist
- Miss Kingsley Powdered Blotting Tissues
- Mistral Hand Cream
- Humble Natural Deodorant
What’s one thing you ALWAYS have in your bag? 👀
P.S. You can find these self-care essentials and more at The Soap Opera! 🫧
09/16/2026
Happy Bid Day, Badgers! 💐 You found your letters, now find your scent!
Did you know your sorority has an official flower? Stop by The Soap Opera on State Street and find a fragrance inspired by yours at our Custom Scenting Bar!
Please note: We currently do not carry fragrances corresponding to the official flowers of Tri Delta or Kappa Alpha Theta.
Tag your sisters and come find your sorority scent together! 💌
09/14/2026
Join us at The Soap Opera for the Night Market on September 17 from 5–9 PM! Shop your favorites and win FREE prizes while enjoying a cozy fall evening in downtown Madison. 🧼🧡
We can’t wait to see you!
📅 September 17 | 5–9 PM
📍 The Soap Opera | 319 State St
Spooky, cute face sheet masks perfect for spooky season!
Grab a friend, and have a lovely spa evening, while giggle at your silly face masks, that are rehydrating your gorgeous faces 🧖🏽♀️
NEW BATHBOMBS
Just in time for spooky season we have the best handmade bath bombs, with a spooky Autumn vibe👻🎃🍎🧌
09/10/2026
Fall is here, and we’re celebrating with a Welcome Back Party! 🍂🧡
Stop by The Soap Opera on September 11 from 1–7 PM for an afternoon of prizes and fun!
📅 September 11 | 1–7 PM
📍 The Soap Opera | 319 State St.
🍁 Spin the wheel • Free prizes • Coupons • & more!
Click here to claim your Sponsored Listing.
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Telephone
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Address
319 State St
Madison, WI
53703
Opening Hours
| Monday | 10am - 7pm |
| Tuesday | 10am - 7pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 7pm |
| Saturday | 9am - 7pm |
| Sunday | 10am - 8pm |