Branded by Sim

We’re EXTRA excited for Sunwinked Beauty Co.’s rebrand, built on the philosophy that living well is the foundation of beauty. 🤎

Offering spray tans, lashes, and brow threading + tints, Sunwinked’s philosophy has always gone deeper than just aesthetics. At its heart, it believes in a less-is-more approach that combines Kenna’s talent as an esthetician and passion for wellness & taking care of yourself.

For the visuals, the brand is the PERFECT blend of rough Western edge and the femininity of cottage country living. We used organic typography, and earthy browns & greens with a soft blue to reflect the feeling of slowing down, nourishing yourself & living well.

With the logo, we OBVIOUSLY needed a ☀️ moment!! Each ray was actually made from the letter ‘S’ for the brand name, making it truly customized and intentional.
Similarly, the submark maintains the organic font, subtly adding a serif to the ‘C’ for an understated horseshoe look that ties back to the Western aesthetic.

So excited to reveal Sunwinked’s refresh & to continue evolving behind the scenes! 🤍🌿

Take it from the psych girly, looks matter (unfortunate for the rat’s nest hairstyle I’m currently rocking while posting)

Looks aren’t the only thing, because even the most beautiful, high-quality brands can only do so much, BUT throughout consumer psychology, we’ve learned that we do, in fact, judge based on looks.

So, here’s me breaking a few consumer psychology phenomenons down for ya, happy reading on this gloomy day & speaking of music, this audio makes me giggle 🫶🏽🌧️

The new Lumière de Bougie website is officially live! 🕯️

Every word, image, and page you see was intentionally chosen to envelope you into the world of Lumière, where fragrance feels considered, sensory, and quietly luxurious.

For the creative direction, we leaned into the palette’s ivories, taupes, and rich browns to create a clean, refined backdrop that allows Lumie’s products to speak for themselves.
Elegant, handcrafted, serif typography brings in the warmth and artistry behind each scent.

Throughout the site, the user experience shaped every decision, creating a space where customers can slow down, explore, and discover the scent that becomes theirs.

Welcome to the new digital home for the Maison of Light. 🤎

A new kind of aesthetics experience is coming to the Madison area soon, and she’s looking goooood 🤩🤩

The Lumina Lounge reimagines the traditional med spa experience with advanced aesthetics, including electrolysis, laser and skincare alongside a lounge designed for customers to stay a little longer, connect and enjoy the experience.

With such a visionary concept, I wanted the brand to feel just as intentional.
We brought rich reds, soft pinks, and deep purples together, along with expressive typography and tactile details to create a luxurious, deep feminine aesthetic.
Lace, texture, and architectural forms were a huge source of inspiration incorporated throughout to create a cohesive brand.

The logo mark is composed of two stacked L’s for the brand name, also subtly creating the letter ‘K’ for the founder’s name.
It’s contained within a doorway-inspired frame that reflects the interior and the idea of stepping into the world of The Lumina Lounge.

Welcome to The Lumina Lounge, where beauty stays a while 🤍

Some fun color palettes we’ve been inspired to create lately! Every color is not only chosen intentionally to create a mood, but each palette is also accessibility & contrast-approved.

A good palette has to be balanced & have contrast pairings that work. We spend hours making sure each palette is in harmony, including color temperature, vibrance, brightness and saturation, to make sure your brand is ready-to-use! 🤍

Which palette is your fav?? 🤩

Fu**ed around and literally made one of my FAVORITE brands EVER!!! 😍🧚‍♀️

This beautiful brand was inspired by a design I made for a client that didn’t quite fit but was WAY TOO beautiful to keep in the drafts so I turned it into its own semi-custom brand.
With a whimsical, elevated, moody vibe, this design is PERFECT for wedding, floral, photography, or other luxury brands.

If you feel it fits your vibe or know a business lady it’d be PERFECT for (send this their way!), this beautiful brand is available and ready to find its home!
We’ll customize it for your brand name, color palette, slogan, business cards and more so your brand gets the gorgeous, elevated refresh it needs to stand out in your industry! 🤩

📥 DM me if interested!

My clients are some of the most badass, resilient, powerful women I’ve ever met. They each came to me wanting to level up in some way, but part of that is recognizing the story & journey that has gotten them to where they are now.

My approach in branding is NEVER to do what the industry norm is so you can “fit in”. My goal is the opposite.
I want you to stand tf out.
I want to take your story & the purpose behind your heart-led business so I can turn it into something that reflects you so wholly, it makes you a category-of-one brand.

It’s a damn shame to see visionary women shy away from the limelight, and this is a reminder that beautiful things can come out of fully owning your journey, personality, and passion. ❤️‍🔥

And no, I do not use AI for my captions (it’s my job to wordsmith & I can’t help that I’m naturally poetic as f**k)