Wholly Rooted
Welcome to Wholly Rooted—our art studio, herb farm, and herbal education space where you can learn, create, and grow!
RETAILERS - Shop wholesale at whollyrooted.faire.com. Denise Cusack, owner of Wholly Rooted, LLC, is a clinical regenerative herbalist, certified aromatherapist, and a certified permaculture designer, with over 20 years of experience in the natural health and wellness community. Denise has a passion for art, sustainability, community building, plant conservation, mutual aid, teaching, and collaborative environments. Denise is a hands on and passionate educator, facilitator, and mentor, bringing permaculture principles, environmentalism, and ethical ecology to the subject of herbalism, aromatherapy, and regenerative health and wellness. Denise looks at the world through a permaculture lens, leveraging and curating the critical information we all need to ethically and intentionally work with the plants and leave the world a better place than we found it, using regenerative practices, environmentalism, and permaculture ethics and principles. Denise loves speaking and teaching others about how to use permaculture principles and ethics in combination with regenerative practices to make our homes, families, lives, work, and communities better, saving our most precious resources for our children and grandchildren. Denise presents to herbal and aromatherapy students, permaculture communities, businesses and organizations. Denise has volunteered with Herbalists Without Borders since 2017, integrating herbalism, aromatherapy, community service, mutual aid, and regenerative permaculture practices into community outreach, disaster relief, and serving the underserved. She knows we can all take steps to be more regenerative in our homes, businesses, and communities, and is dedicated to supporting students and businesses on their journeys. Denise regularly contributes to magazines, publications, conferences, summits, and other events. Denise also enjoys supporting holistic health and wellness brands in honing and developing their brand and messaging to grow their business, and writing/contributing content to holistic, health and wellness, herbalism and aromatherapy, permaculture, and conservation publications, newsletters, and books. In her spare time, Denise grows hundreds of medicinal herbs at her family farmette, Lunar Hollow Farm (https://www.facebook.com/LunarHollowFarm/), homeschools her teenagers, spends time with her amazing family, bakes bread from scratch, digs in the dirt, and creates a lot of art.
I’m here as both Wholly Rooted and Analu today at the and - all body and room mists are on sale as I streamline the lines and update labels. And all of my art note and folding cards, bookmarks, magnets and keychains of my botanical art are on sale. There so many great vendors detaching everything. Only $7 at the door. Come say hi!!
Tomorrow!!!!!! I will have so much great stuff at great prices. A teaser:
Art supplies: paints, pencils, inks, wooden items
Craft supplies: crochet hooks, yarn, embroidery thread, embroidery printed patterns, blank canvas bags
Art: prints, keychains, magnets, cards on SALE
Perfume: body mists, room mists, perfume samples, car diffusers all with big DISCOUNTS as I am streamlining my lines
Business supplies: packaging, stickers, tags, bags, decorative items
Come see Wholly Rooted and Analu at Garver tomorrow!
05/05/2026
I will be presenting a FREE webinar on May 20. Checkout the full post for the registration link.
Join RBK Aromatherapy LLC for a FREE Monthly webinar.
This month on Wednesday, May 20th, at 4PM EST time, we will be joined by Denise Cusack who will talk about the work Herbalists Without Borders does using aromatherapy in disaster relief and mutual aid. She will talk about formulating, safety, distribution, and creating for specific needs. We will also talk about the role of scent memory in trauma, and using aromatherapy to support recovery in people who have been impacted by trauma.
A bit about Denise Cusack
Denise Cusack is the Co Executive Director of Herbalists Without Borders, a global nonprofit dedicated to providing holistic health and wellness support to communities in need. As a hands-on leader, Denise organizes disaster response and relief efforts and operates HWB’s US Donation Network, ensuring essential supplies reach underserved communities through free clinics, outreach, and education. She also leads the organization’s Community Supported Aromatherapy initiatives, formulating and creating aromatherapy products used in care packs and community distribution across the U.S.
In addition to the daily management of HWB, Denise is a clinical herbalist, certified aromatherapist, flower essence practitioner, permaculture designer, and natural perfumer. She is the owner of Analu Perfume, a natural botanical perfume company, and Wholly Rooted Farm, a plant sanctuary where she grows medicinal and aromatic plants for education, HWB outreach, and mentoring aspiring herbalists and aromatherapists. Actively involved with HWB since 2017, Denise is deeply committed to advancing health justice through accessible, community-centered care.
It is FREE to register for this webex webinar! Visit the link below and fill out the contact form - be sure to comment MAY WEBINAR REGISTRATION in the text.
https://www.rbkaromatherapy.com/contact.html Hope to see you there!
05/03/2026
Wood violet.
04/30/2026
All of my apple, pear, crabapple, and cherry trees are blooming, so I’ve been inspired working on this piece all week.
04/27/2026
Join Denise Cusack of Wholly Rooted at Haney’s Tavern Spring Market in Cross Plains for a fun, hands-on Flower Essence Intensive on Saturday, May 9 at 11am CT. Learn what flower essences are, how to use them, and how they’re made—then select one to take home. All attendees also receive a digital copy of my Flower Essence guide. The early bird discount has been extended—so register now! Hope to see you there!
Flower Essence Intensive • May 9 • 11am CT
At Haney’s Tavern Spring Market • Cross Plains • No experience needed!
For more information and to register:
https://www.whollyrooted.com/ #/
04/23/2026
Have you noticed all of the botanical AI images out there? Almost all of the bulb sales and many plant catalogs are now using AI images. It feels like we won’t have real plant images eventually. I don’t use AI for my art at all, and make all of my botanical art from the real plants or using reference photos I took myself of plants I grow myself. Plants are perfectly imperfect, always changing, always in a stage of bloom or decay. Support botanical artists and the preservation of botanical art from real plants! 🌱💚🌿 (image is of my latest drawing of a flowering crabapple tree)
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3241 Garver Green
Madison, WI
53704