Acumium

Acumium

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Acumium has solved problems for brands in digital marketing (such as SEO and digital marketing strategy), web and app design and user experience. And beyond.

Since 2001, we've been deploying custom development for some of Wisconsin's most well-known brands. As the web has evolved, Acumium has solved problems for brands in digital marketing (such as SEO and digital marketing strategy), web and app design and user experience. Our creative team of experts and collaborators has helped hundreds of brands not only look their best, but convert visitors and users. We solve complex problems with simple solutions. How could we help you?

Staying Attentive to Accessibility is Good for Business - Acumium 08/23/2022

Accessibility has gotten a recent boost in exposure as companies and websites have faced legal action for not having sites or apps that support broader for their users.

Learn more in our latest blog on how to protect your business and provide a better experience for all users by staying attentive to accessibility.

https://www.acumium.com/blog/staying-attentive-to-accessibility-for-business

Staying Attentive to Accessibility is Good for Business - Acumium Learn how to proactively diagnose and address accessibility issues to provide a better experience for all visitors, and avoid potential legal action.

What is a Website Audit & Why Would You Want One? 08/19/2022

Websites are constantly in a state of decay. The digital landscape changes so fast that, even if your website launched only months ago, it may already have issues affecting performance, speed, usability, or how well it supports your business goals.

Read more in our latest blog on how a periodic website audit is useful to help you stay on top of your websiteโ€™s health and make smart decisions to help advance your business and customer goals.

What is a Website Audit & Why Would You Want One? Website audits are a useful and economical tool to help you make smart decisions to support business goals and improve customer experience.

A New Website for Empty Stocking Club - HackingKindness 2022 07/26/2022

Acumium is thrilled to announce the launch of a new website for the Empty Stocking Club, our 2022 recipient.

Empty Stocking Club provides new toys to children in need in the and surrounding areas each year at Christmas. Their sole mission is to ensure every child has a toy for the holiday season.

HackingKindness is Acumium's annual hackathon, where we volunteer work, time, and consulting to a -area nonprofit or organization that's trying to do good in the world.

Lynn Wood, the Empty Stocking Club Executive Director, was absolutely great to work with, and we're so excited to have been able to partner with ESC on this project and get their good work out in front of more supporters, volunteers, and potential recipients!

https://www.acumium.com/blog/empty-stocking-club-website-hackingkindness-2022

A New Website for Empty Stocking Club - HackingKindness 2022 Acumium is thrilled to announce the launch of a new website for the Empty Stocking Club, our 2022 HackingKindness social good hackathon recipient.

It's Time for Google Analytics 4. Is Your Business Ready? 06/07/2022

Google is sunsetting Universal Analytics ( ) and Universal Analytics 360 products and replacing them with Google Analytics 4 (GA4). This is a big change. Is your business ready?

We want to prepare you for the move to GA4, so you can minimize interruption to your and maximize the value of new GA4 capabilities to your business.

Read the latest on our blog about how to plan for a seamless migration. Learn how it will give you flexibility to measure many kinds of data, delivering strong designed for future .

The clock is ticking. Don't wait. Start your migration plan today!

https://www.acumium.com/blog/get-ready-google-analytics-4-migration

It's Time for Google Analytics 4. Is Your Business Ready? Google is sunsetting Universal Analytics (UA) in 2023. It's time for Google Analytics 4 (GA4). Is your business ready? Learn how to maximize value with GA4.

Capture Powerful Customer Data - Use Google Analytics to Observe Website Traffic 05/11/2022

We live in a world of fast-moving . Data about customers. Data about product offerings. Data about the way customers interact with those product offerings. This data is transient and fluid. And it is very powerful.

Check out our latest blog to learn about how helps you capture powerful customer data that can inform your , , , and more.

Capture Powerful Customer Data - Use Google Analytics to Observe Website Traffic We live in a world of fast-moving data. Data about customers. Data about product offerings. Data about the way customers interact with those product offerings. This data is transient and fluid. And it is very powerful. Read more about how to harness the success of your marketing efforts and drive en...

Boost Website Leads, Increase Sales, and Drive Engagement 04/21/2022

Websites are never done and, like gardens, require constant tending. By keeping a watchful eye for usability issues, aborted flows, obsolete content, and other impediments to the user experience, you can proactively address potential issues before they become a significant problem for your business and bottom line. In our blog, we break down how conversion rate optimization can add value for driving leads, sales and engagement. Check it out!

Boost Website Leads, Increase Sales, and Drive Engagement Websites are never done and, like gardens, require constant tending. By keeping a watchful eye for usability issues, aborted flows, obsolete content, and other impediments to the user experience. Keep reading to find out how our CRO expertise can improve your bottom line.

Photos from Acumium's post 03/31/2022

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We get excited when it comes to user research because of the impact and influence it can have on your digital efforts. Findings can be so rich, it's practically a gold mine of customer understanding.

For more information on what one-on-one user research entails and what it can provide for your business, check out our blog written by User Experience Designer, Deb Norslien.

www.acumium.com/one-on-one

02/11/2022

Happy ! Today we recognize the important role women play in the field of science and technology!

02/08/2022

Happy Safer Internet Day 2022!

This annual campaign brings focus to tools, education, and awareness in order to make the internet a safer and better place for all, especially for children and young people.

Learn more about how you can make an impact for a safer internet at: https://www.saferinternetday.org/

01/26/2022

What a special day shared, giving back for a great cause. Thank you for capturing Little Johnโ€™s Kitchen!

Letโ€™s continue to spread the word about the impact we all could make. To donate or volunteer your time to Little John's, visit littlejohnskitchen.org.

Want to be more successful with digital? Be useful. 01/24/2022

As we have entered the new year, pandemic still running roughshod over our communities and more and more experiences moving, perhaps permanently, to digital applications, our Director of User Experience, Caroline M. Sober-James, has some unsolicited advice for businesses wanting to extend further into digital solutions. Head over to our blog to read more about how you and your business can become more digitally useful in 2022.

Want to be more successful with digital? Be useful. Usefulness via digital solutions is a process. Contact us to talk about how we can pave a path to your increased digital success this year.

01/10/2022

Acumium is pleased to share that we're putting the finishing touches on a new website for the Empty Stocking Club, our first 2022 Hacking Kindness recipient. The Empty Stocking Club is the charitable arm of the Wisconsin State Journal, and works to ensure, via yearly Toy Depot events, that every local child has at least one toy to open at Christmas. Read more about this year's event and our website collaboration in the article from the Wisconsin State Journal January 9th, Sunday edition.

https://madison.com/wsj/news/local/community-continues-to-ensure-empty-stocking-clubs-success-by-volunteering-donating-updating-website/article_fa81e344-4ab6-502c-b535-9dcb72df50e7.html

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