Fair Indigo
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Sustainable. Fairly made. Forever in fashion. Americans are buying five times more apparel than we did in 1980 – a staggering 80 billion new items every year.
Even more eye-opening: after a few wearings, many of these pieces head straight to a landfill – to the tune of 82 pounds of textiles annually for every man, woman and child in the country. Staggeringly brutal to the planet. But – happily – a growing number of people are turning away from “fast fashion” to the philosophy of “quality over quantity” and the sort of clothing we offer here at Fair Indigo. Help us be a part of the solution for better and fairly made products that are forever in fashion.
09/25/2026
We would love to hear from you!
Which of these 4 knitted cotton fabrics are you most drawn to—A, B, C, or D? Let us know your pick in the comments below!
We love hearing your thoughts and stories, ! Your voice helps shape others journey toward sustainable, fair-made fashion. Thank you for being part of the Fair Indigo community!
09/21/2026
Introducing our beautiful NEW color: Cinnamon! 🍂 We’re loving these rich fall hues—perfect for the season ahead. Discover our Women’s Luxe 100% Organic Cotton Turtleneck: soft, silky, and thoughtfully made. Explore even more new turtleneck colors on our website!
09/17/2026
One tee, two ways. A simple white tee is the canvas for your entire wardrobe—with a good basic, everything else just looks better!
Which look is your favorite - option 1 or 2?
09/15/2026
Not all cotton is created equal.. Our 100% organic Pima cotton is among the best (just 0.05% of cotton on earth meets this standard.) You’ll truly feel the difference: it’s softer, stronger, and endures beautifully without pilling or shrinking.
Timeless style, made for the season’s shift. Our Women’s Organic All-cotton Stripe Roll Neck Sweater is the perfect layer. It's light enough to slip under your favorite jacket, breathable enough to wear solo. Effortless comfort, classic stripes, and Organic cotton you’ll reach for again and again. Check our website for updates on its early October arrival!
09/10/2026
For us, finding the perfect color is just as important as crafting quality staples. While a classic white tee is always a must-have, we take pride in offering timeless tees in a variety of beautiful colors. Keep an eye out for some fresh new shades coming your way this fall! We always love to know..what colors do you want to see next? Drop your suggestions in the comments below!
09/07/2026
This Labor Day, we’re celebrating the hands and hearts behind every Fair Indigo piece. From the growers nurturing each fiber to the skilled makers who cut, sew, and finish every garment, thoughtful clothing is only possible because of their dedication and care. Here’s to the people who make it all happen—today and every day.
09/03/2026
As the seasons shift, we reach for layers, of course!
A soft knit is an easy place to start. Something warm enough for cooler mornings, but easy to layer as the day changes.
Find our undyed knits and other colorways at fairindigo.com.
08/31/2026
It’s all in the details! Inspired by your favorite sweatshirt but a bit more refined, our Women’s Organic French Terry Sweatshirt Dress is made for easy style and comfort. The flexible French terry knit fabric perfect for pairing with leggings and boots, whether you’re out and about or relaxing at home.
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579 Donofrio Drive Ste 104
Madison, WI
53719