Fair Indigo

Fair Indigo

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Sustainable. Fairly made. Forever in fashion. Americans are buying five times more apparel than we did in 1980 – a staggering 80 billion new items every year.

Even more eye-opening: after a few wearings, many of these pieces head straight to a landfill – to the tune of 82 pounds of textiles annually for every man, woman and child in the country. Staggeringly brutal to the planet. But – happily – a growing number of people are turning away from “fast fashion” to the philosophy of “quality over quantity” and the sort of clothing we offer here at Fair Indi

06/03/2026

Ever wonder if a white t-shirt can actually last longer than a year? Meet the white tee that stays bright, soft, and in shape—season after season. Ethically made from organic cotton, designed to be your go-to for years to come.

06/01/2026

We couldn’t have said it better ourselves! When your shirt holds its shape and feels soft wash after wash, you know you’ve found something special.
Thank you for sharing with us Kendra!

05/29/2026

Learning is a gift, not a given. At The Serapis School in Peru, every moment matters..from classroom lessons to joyful activities like this one. Fair Indigo is proud to help support schools where our cotton is grown, ensuring children have the opportunity to learn, grow, and dream big. Education is at the heart of sustainable change.

05/27/2026

Our Cotton clothing made for carefree days and conscious closets. Dress up, chill out, and feel good knowing your outfit is fair made!

Check out the new colors in our Organic 100% Cotton Relaxed Crop T-Shirt.

Photos from Fair Indigo's post 05/25/2026

Style that stands the test of time. Our cotton pieces are made to last—no pilling, nubs, or holes after just a few wears. Because your clothes should keep up with whatever life brings. Choose quality that endures, season after season.

Photos from Fair Indigo's post 05/23/2026

“Fair made” isn’t just a label, it’s a promise. To people, to the planet, and to doing things the right way, every step of the way.

Learn more about our process at fairindigo.com

05/22/2026

School’s almost out and we’re ready to dance into summer! ☀️ We’re making our list of fun activities and searching for toys that are safe, thoughtfully made, and kind to the planet. Non-toxic dyes and fair practices are always at the top of our list.

Do you have favorite fair made toys? Please share with us below!

Photos from Fair Indigo's post 05/18/2026

Something new is on the horizon! Our Women's 100% Organic Cotton Faux Wrap Skirt is arriving next week. Ethically made, endlessly versatile, and crafted for comfort, this is the skirt you'll reach for all season long. Available in Black and Storm Blue.

05/15/2026

Relax, recharge, repeat. Our sustainable loungewear is designed for comfort and versatility—perfect for cozy mornings, quiet afternoons, and everything in between. Made to last, made to love.

05/12/2026

Feeling blue—in the best way! Organic Cotton Tee-shirts here to brighten your wardrobe and your mood. Soft, sustainable, and ready for adventure. Who else loves a pop of color?

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579 Donofrio Drive Ste 104
Madison, WI
53719