Phonographik

Brand strategy and identity design for new and evolving small businesses We strongly believe that branding is the process of discovery, not an act of creation.

Phonographik is a customized creative services firm in Madison, Wisconsin that focuses on brand strategy and identity design for new and evolving small businesses across the United States. Therefore, we do not create "brands", because true brands only reside in the minds of customers. Instead, we seek to influence those perceptions through deep understanding, accurate positioning, and cohesive identity design.