Wisconsin Beverage Association
The Wisconsin Beverage Association (WBA) is the trade association for Wisconsin's refreshing, non-alcoholic beverage industry.
Wisconsin’s beverage companies manufacture and distribute some of the most popular nonalcoholic beverages in the world. From products in your neighborhood store to our support of local community initiatives, our presence is felt in every community across the state. We play an important role in the state’s economy by providing well-paying jobs, paying significant tax dollars to the state and federa
05/25/2026
On this Memorial Day, we honor fallen service members with solemn remembrance and gratitude for their sacrifice.
05/22/2026
From how our containers are designed and manufactured to how they’re collected, recycled and remade, our efforts are making a real difference. Dive into them at MadetoBeRemade.org
05/01/2026
Good to Know Facts delivers clear, science-backed information on the ingredients in your beverages. So you can make informed choices for your family.
Explore at GoodtoKnowFacts.org
04/22/2026
This America’s beverage companies are proud to support a more sustainable future by designing fully recyclable plastic bottles and aluminum cans and making more of them out of no new plastic. Learn more on our efforts at MadetoBeRemade.org
04/21/2026
Over the next decade, beverage industry investments in community recycling are expected to keep more than 726 million pounds of plastic out of landfills and they environment, so it can be turned into new bottles. MadetoBeRemade.org
04/03/2026
America’s beverage companies have transformed the beverage aisle. Today, more than 600 beverages have low or no sugar. Explore many of the choices at BalanceUS.org
03/12/2026
March is . Did you know a recent survey found coffee is the most popular source of caffeine in the U.S. diet by far? Get more facts at EnergyDrinkInformation.com
02/04/2026
With more choices, less sugar and clear information to help consumers choose what right for their families, beverage calories per serving are down 44% since 2000. Learn more at www.BalanceUS.org
11/16/2025
Good to Know is a good first stop for clear, science-backed information about what’s in your beverages. Get easy-to-understand details on ingredients, how they’re used and what food safety agencies around the world say about them.
More: GoodtoKnowFacts.org
10/09/2025
We’re leveraging our industry’s strengths in product innovation and marketing to offer consumers more choices with less sugar, smaller portion sizes and clear calorie information. And as a result, beverage calories are decreasing! Learn more at BalanceUS.org
Click here to claim your Sponsored Listing.
Category
Contact the organization
Website
Address
25 W. Main Street, 5th Floor, Suite 3
Madison, WI
53703