STOK Digital

THANK YOU Natural Intuition Photography for the incredible blog post + photos. I am speechless. You portrayed my business perfectly.

Christine and Justin are such a talented pair who make you feel unbelievably comfortable when in front of the camera. They took our engagement photos, wedding photos, anniversary photos, and now branding photos💛 So proud to say they are also a client of ours as well!

Stokstad Digital Milwaukee Studio Headshot Photography Kelsey started her digital marketing company in the middle of the pandemic and is on her way to building an empire! She knows her stuff when it comes to marketing and has a way of explaining the complexity of it all to you, so you understand. She helps to build a plan from start to finish. From gett...

✨How important are your past and current customers?✨
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V E R Y — They are quite possibly the most important foundational pillar to the growth for your business.
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Many small businesses focus solely on bringing in new customers and clients. While this is a great focus for growth, your current and past customers can help skyrocket your growth even faster!
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Why? Because they are the people who have already made it allllll the way down your marketing funnel...
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💛They like, know, and trust your brand💛
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They can provide you with great testimonials for marketing and are much more likely to repurchase your product or recommend your service to others in their circle.
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Take care of them! Make them feel special because they’re a huge reason you are where you are in your business🥰 Plus, they can help your business grow!
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💛Create special offers or discounts.
💛Develop a referral program.
💛Send them a handwritten Thank You card.
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There are tons of ways to make your past and current customers feel extra special💛 What strategies are you implementing in your business to engage your current customer base?

We want to hear from you! Being a small business owner is... a lot. It's both extremely rewarding while equally exhausting at times when you're the person wearing most (or ALL) of the hats.
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The title "Owner" essentially means you're the book-keeper, client / customer service representative, product developer, service provider, sales representative, marketer, strategist, the list goes on!
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We want to help alleviate some of the stress of understanding how to market your business properly to help your business grow!
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Because we 100000% get it. We're small business owners too. Lucky for us, we've combined our strengths of marketing and sales together within STOK Digital.
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What are some questions you have about marketing? Is there any guidance you are looking for? Tips you need? Please share below!
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Our mission at STOK Digital is to help small business grow and THRIVE🔥
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When you choose to focus on alignment in your life and business, incredible things happen✨
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Lately, I’ve been making a huge effort in defining my ideal client and choosing to look at all experiences (good and bad) as a way to learn and grow💛
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Whenever I would make a mistake or something wouldn’t go the way I expected, I used to become a ball of stress and start spinning...
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I can’t do this!
Who do I think I am?!
I look stupid.
I’m never going to figure this out.
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And let’s be honest, those thoughts still pop up more than I like to admit. But instead of letting the negativity snowball, I now accept those thoughts with love.
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I know. Accepting negative thoughts with love?! Kelsey, you crazy😜
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But hear me out. They are just thoughts. That’s it. Are they true? NO! But our ego loves to play tricks on us. And when you switch to accepting those pesky negative thoughts with love and remind yourself that they are just thoughts, you’ll be amazed at how quickly your life will change💛
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Since choosing to lead with love, I’ve noticed an incredible shift in my business✨
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I’ve hit a record number Discovery Calls for potential clients for my business with most reaching out directly to me💛 No cold calls👏🏼
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Choose to lead with love this Monday. I promise beautiful things will happen💛

Like most American citizens right now, I am exhausted. Here’s a quick reminder to take care of yourself💛
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Cuddle your fur babies
Call a friend
Go to bed early
Take a long shower
Spend time outside
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Feeling hopeful but this election has been just another reminder of how much work we have to do as a country. It is up to the American people to push our country forward. It is OUR responsibility.

I was recently talking with my best friend / current roomie, Silvie Janssen, about creativity and the importance of tapping into that side of your brain.
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I’m someone who always wants what I’m doing to be “productive” or toward some type of goal / task. I love this about myself but I’ve found I’ve lost touch with the creative nature of my inner child.
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Shifting my mindset to the fact that tapping into my creativity IS productive has made all the difference. Productive doesn’t always mean checking things off a to do list...
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It can mean exercising my brain in a way that has been suppressed for a long time to open up new and innovative ideas to come up. We get so caught up in the day to day, going to work, accomplishing tasks, making dinner, doing the laundry, that we forget the importance of doing “non productive” creative activities that help expand our minds.
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Below are some of the ways I plan on tapping into my creative nature:
✨Journal — I journaled a ton when I studied abroad and loved how connected it made me feel to my experience.
✨Paint — I’ve been extremely intrigued by watercolor and am excited to learn more! Shout out to my sister-in-law for introducing painting into my life over quarantine.
✨Throw pottery again — I studied ceramics in high school and all through college. It’s a passion I’ve suppressed for too long. I’m excited to set up my mini studio and just throw. Shout out to my friends, family and especially my husband Sean Alexander Stokstad for pushing me to pursue my love for pottery. No goals. No specific projects (yet hehe). Just to throw.
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Feels so good to put this out into the universe. I’m excited to see all that will happen as I begin to tap into that creative side.
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What are some activities that you enjoy doing to tap into your creative side? We ALL have a creative mind! It’s just a matter of trying new things / being open-minded and I promise you’ll find something will just click.
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And one more BIG shoutout to Taylor Rowell for capturing this photo during our ceramic tree house days😘

The Facebook Pixel! Seriously, my business’s one true love. If you are running Facebook / Instagram Ads and you don’t have a Facebook Pixel on your website... stop right now and get one up!
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What is a Facebook Pixel you may ask? Well, it’s a code that is embedded within the backend of your website’s pages and helps keep track of all conversions on your website.
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The Facebook Pixel is ESSENTIAL in building effective and efficient Digital Advertising strategies.
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With the help of the Facebook Pixel:
⭐️Your ads are best optimized for your goal
⭐️You can build extremely targeted audiences for future campaigns
⭐️Remarket to interested consumers who have taken an action on your website
⭐️And more!
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I am still offering FREE Social Media Audits with reporting and actionable steps! DM me for more info🔥

As I've been entering into the entrepreneurial world, it's become more and more apparent to me the importance of building a strong and supportive network. By building a network of people that surround you, you're not only building your connections but subconsciously changing how you think.
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Because, let's face it, we can't do it all alone. And there are and will be times of self-doubt.
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By connecting and building a network / community, you're 1000x less likely to give up on yourself. You're held accountable. You're supported. You're challenged. You're loved!
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I'm so excited to share that I've joined and can't wait to see everything that is to come with this amazing group of entrepreneurial women. Thanks to my badass, entrepreneurial mother, , who recommended I pursue joining this amazing group of women!
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Go give a follow if you aren't already! Her business is amazing and supports artisans and makers😊
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Who do you surround yourself with to keep you moving forward?
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Social Media Audits help identify what’s working and what’s not within your social media platforms. They are essential in understanding your audience and can help you achieve your goals with social media faster🤑
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Below are some easy tips on how you can do a simple audit of your business’s social media channels today:

• Make a list of all your social media accounts

• Look for cohesiveness — Make sure your profile photos and descriptions on all accounts are consistent with one another.

• Evaluate posts on each platform — Review your posts on each of your platforms and pin-point which are providing the best results. Take note and begin creating / repurposing content with the same look, feel and messaging.
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These tips just scratch the surface of a full on social media audit but they are a great start!
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But lucky for you, I’m offering FREE Social Media Audits with reporting and actionable steps to help you reach your goals faster🤑
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🔥DM me for more details🔥

Wow! HI! Kelsey, here. This year has taught us so much — so much that it almost feels overwhelming, I know😅
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As business owners, pivots and evolution are taking place... you either sink or you swim. A major takeaway from 2020 is that the digital evolution is H E R E and with evolution comes expansion.
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⭐️Digital marketing is an essential part of sustaining and scaling your business⭐️
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I have been M O V E D at just how creative businesses have been during this time💛
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What’s something you have done - business or personal - to continue to excel forward in this year?
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BTW: I am currently offering F R E E social media audits! Reports and actionable steps included🤩 Email me for the dets💛 [email protected]