Brauer Group Lab
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The Brauer Group Lab is a social psychology research laboratory located in the Department of Psychology at UW-Madison, directed by Professor Markus Brauer
Research in the laboratory focuses on group phenomena. The goal is to understand how people’s thought processes, perceptions of others, and behaviors are affected by being member of a social group/category (e.g., African Americans, homosexuals, managers). We study these issues from both basic science and applied, public intervention perspectives. One line of research deals with diversity-related issues. When focusing on basic science, we examine the cognitive processes that are involved in the maintenance of stereotypes and prejudice. When our primary goal is applied science, we design interventions (in schools, companies,) aimed at reducing discrimination and promoting diversity, and test the effectiveness of these interventions. Another line of research addresses norm transgression and uncivil behaviors. When interested in basic processes, we study how individuals and group members perceive (and react to) norm transgressions of others. From an applied perspective, we develop interventions that effectively reduce incivilities and promote pro-social, ethical behaviors.
09/09/2025
Great article with interesting insights!
Surveys show we trust each other less. Is Wisconsin less ‘Midwest nice’? New data from Pew shows that people don’t trust each other as much as they used to, and Wisconsin is falling behind trust levels compared to other parts of the country.
05/27/2025
Congratulations to Ben on graduating from UW Madison!!
05/07/2025
The Institute for Diversity Science Spring Junior Conference happened TODAY featuring talks and posters from amazing graduate fellows of the IDS! The event was a successful gathering of researchers eager to contribute to cutting-edge diversity research. Details (and photos to come) here: https://ids.wisc.edu/spring-junior-conference/
04/14/2025
Our PI, Dr. Markus Brauer, gave a talk entitled "Social Marketing: Influencing Behaviors for Good" this past Friday at UW-Parkside's Community Partnership Celebration! Read more about the event here: https://www.uwp.edu/connect/communityengagement/communityandbusinessengagement/community-partnership-celebration.cfm
01/28/2025
🌍💡Colleague Leaf Van Boven argues how Republicans can lead the charge for bipartisan climate action. A compelling read on bridging the divide for a sustainable future. Read here:
Republicans hold the key to depolarizing the climate issue Our research shows that Republican leadership can reduce partisan divisions on climate solutions more effectively than Democratic leadership.
We are recruiting research assistants for Fall 2021! Come join a fun and productive lab committed to inclusivity! If you are a student interested in psychological research on diversity, social norms, or sustainability, apply here: https://goo.gl/Ed4iC9
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1202 West Johnson Street
Madison, WI
53706