Brauer Group Lab

Brauer Group Lab

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The Brauer Group Lab is a social psychology research laboratory located in the Department of Psychology at UW-Madison, directed by Professor Markus Brauer

Research in the laboratory focuses on group phenomena. The goal is to understand how people’s thought processes, perceptions of others, and behaviors are affected by being member of a social group/category (e.g., African Americans, homosexuals, managers). We study these issues from both basic science and applied, public intervention perspectives. One line of research deals with diversity-related i

Surveys show we trust each other less. Is Wisconsin less ‘Midwest nice’? 09/09/2025

Great article with interesting insights!

Surveys show we trust each other less. Is Wisconsin less ‘Midwest nice’? New data from Pew shows that people don’t trust each other as much as they used to, and Wisconsin is falling behind trust levels compared to other parts of the country.

Photos from Brauer Group Lab's post 05/27/2025

Congratulations to Ben on graduating from UW Madison!!

Photos from Brauer Group Lab's post 05/07/2025

The Institute for Diversity Science Spring Junior Conference happened TODAY featuring talks and posters from amazing graduate fellows of the IDS! The event was a successful gathering of researchers eager to contribute to cutting-edge diversity research. Details (and photos to come) here: https://ids.wisc.edu/spring-junior-conference/

Photos from Brauer Group Lab's post 04/14/2025

Our PI, Dr. Markus Brauer, gave a talk entitled "Social Marketing: Influencing Behaviors for Good" this past Friday at UW-Parkside's Community Partnership Celebration! Read more about the event here: https://www.uwp.edu/connect/communityengagement/communityandbusinessengagement/community-partnership-celebration.cfm

Republicans hold the key to depolarizing the climate issue 01/28/2025

🌍💡Colleague Leaf Van Boven argues how Republicans can lead the charge for bipartisan climate action. A compelling read on bridging the divide for a sustainable future. Read here:

Republicans hold the key to depolarizing the climate issue Our research shows that Republican leadership can reduce partisan divisions on climate solutions more effectively than Democratic leadership.

08/10/2021

We are recruiting research assistants for Fall 2021! Come join a fun and productive lab committed to inclusivity! If you are a student interested in psychological research on diversity, social norms, or sustainability, apply here: https://goo.gl/Ed4iC9

08/03/2020

A fellow UW-Madison researcher is recruiting for a survey on Asian and Asian American experiences with COVID-19 in the United States, see attached flyer for more information.

07/27/2020

Register now to watch Professor Markus Brauer in a panel discussion on actions to dismantle systemic racial on July 29 at 7:00pm CT: https://us02web.zoom.us/webinar/register/WN_wGQ69iRTQGGopocwr93_4w

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Address


1202 West Johnson Street
Madison, WI
53706