The Price Group
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For over 50 years, we’ve unleashed strategic creative that gets results!
Another project highlight from our team. Helping tell the story of Caprock Cafe through a commercial that showcases the people, atmosphere, and community behind a Lubbock favorite since 1997. 🤠🍻
First United Bank serves as the title sponsor of Lubbock-Cooper Liberty High School's athletic complex, First United Liberty Park. We were tasked with developing signage and graphics throughout the park, incorporating thematic elements that tie back to Liberty's name and mascot. From the stadium entrance and ticket booths to the scoreboards and concession areas, every detail was designed to create a cohesive experience across the complex. 🏈
Last week, we celebrated one of our newest clients as they officially opened the doors to their new location. Congratulations to Spallholz Motorwerks on this exciting milestone.
06/08/2026
🎉 We’re excited to welcome our newest pack member, Kloie Watkins!
In just a few months, she’s become an essential part of the team. With her social media savvy and account management skills, she's already making waves!
Join us in giving a big shoutout to Kloie for bringing fun and creativity to our office culture! 🌟
06/05/2026
Looking back at one of our favorite milestone campaigns. To celebrate our client Orlando's Italian Restaurant 60th Anniversary, we developed a full anniversary campaign featuring everything from merchandise and signage to billboards and social media graphics, helping bring the celebration to life across every customer touchpoint.
06/03/2026
Ah, the Roswell incident.
Those gray guys told me I could sit in the driver’s seat... I guess they didn’t see the squirrel—I did!
You’d think if they’d just taken the keys out of the ignition, all this misunderstanding could have been avoided. Now they say I’m a bad dog in twelve systems
(wow, that’s ruff).
In no particular order. 😵💫
05/27/2026
Taco Villa has been testing ways to increase breakfast sales. This was a fast-and-dirty (but delicious) campaign that only ran a few days on two platforms.
It resulted in a 34% increase in sales compared to the same 4-hour window the week prior!
This goes to show that sometimes playing the short game works if you've been playing the long game in building a strong brand and audience that responds!
We partnered with Midland Health to position the Total Joint & Spine Center as a leading destination for orthopedic care in the Permian Basin.
By blending advanced medical technology and orthopedic expertise with real patient lifestyle moments, the campaign highlighted the impact quality care can have on everyday movement and recovery. Every detail of the spot was thoughtfully crafted to align seamlessly with Midland Health’s established visual brand and patient-focused mission.
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1801 Broadway
Lubbock, TX
79401
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 12pm |