Alpha & Omega
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Est 1977. The late Mr. Kim never did a CORI check. He was the leading independent Adidas retailer in the USA for decades right out of the ❤️ of Roxbury.
Millions of toes have come thru & generations. TY🙏💫 #roxburylove
*04.01.27, 50th Anniversary Please check out our online ordering system @ www.617alphaandomega.com. Products will be updated monthly in 2022. Thank you for your patience, support and ongoing love.
06/06/2026
Saturdays…”Alpha & Omega Last Stop Shop” for the 50th keychains, sneaker restoration, custom designs…TY & Let’s Go!🚗😎///
05/25/2026
05/22/2026
We are getting ready for another “Access Ma Back to School” event for hundreds and hundreds of children. TY Russell for helping us out. TY & Let’s Go!😎🚗
To donate to Access MA’s annual Back to School…
https://www.paypal.com/donate/?hosted_button_id=ETGTU9U3XLUZC
05/17/2026
TY to everyone that came out on Saturday to our “Alpha & Omega Last Stop Shop” for the 50th keychains, sneaker restoration, custom designs…
TY & Let’s Go!🚗😎///
05/16/2026
May 15, 1986. 40 years ago, Alpha & Omega was at the right time and place to launch the Adidas Superstars worn by the amazing RUN DMC. We couldn’t keep enough shell toes in the store…the lines went down Ruggles down to Shawmut. Shortly after, we became the leading independent Adidas Retailer in the USA for decades right out of the heart of Roxbury. TY Adidas/ Run DMC & Let’s Go!😎🚗///
Joel worked us from 2007 to COVID. We love you Joel and all our Alpha & Omega brothers that worked from us since Day 1…April 1, 1977. Mr. Kim always hired locally and never asked if anyone had a CORI. Work hard, take care of customers, don’t steal and be honest is all he asked. TY & Let’s Go!😎🚗
&Omega
05/11/2026
Some sneaker history. Thank you & Let’s Go!😎🚗
05/10/2026
TY to everyone that came out on Saturday to our “Alpha & Omega Last Stop Shop” for the 50th keychains, sneaker restoration, custom designs…
TY & Let’s Go!🚗😎///
05/04/2026
The legend Al McFarlan wearing our 617 Adidas Day shirt at Franklin Park. We love you Al. Thank you for your service and enjoy your retirement. TY & Let’s Go!😎🚗///
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Contact the business
Telephone
Website
Address
55 Roxbury Street, 190059
Lower Roxbury, MA
02119
Opening Hours
| Tuesday | 7am - 4pm |
| Wednesday | 7am - 4pm |
| Thursday | 7am - 4pm |
| Friday | 7am - 4pm |
| Saturday | 7am - 4pm |