BUCK

The Fifa World Cup has kicked off, who's watching?

As Instrumentl expanded into an end-to-end grants platform, their brand needed to catch up. We reimagined the identity around “amplified optimism,” creating a brand system that reflects the energy, ambition, and impact behind every win, big or small.

Instrumentl is the category-leading platform helping nonprofits find, apply for, and manage grants. What started as a grant discovery tool had expanded into a full-lifecycle solution that frees grant professionals from administrative work, so they can focus on cultivating relationships and shaping their organization’s approach to fundraising and programming.

Within an increasingly crowded space, the rebrand became essential to reflect the platform’s expanded capabilities, grow their enterprise audience, and close the gap between where Instrumentl started and the full-lifecycle promise it’s building toward.

Swipe to see some visuals 🧡

BUCK built an internal digital playground where BUCKers can make stuff just for the fun of it. We call it Playground.

No clients. No review rounds. No fluff. Just ideas, experiments, and the freedom to chase a weird little thread wherever it feels like going.

Here are a few of our favorite pieces from Playground where BUCKers experimented with various widgets.

Circle’s NYC hub needed more than a lobby screen. We gave it a pulse.

Swipe to see how ➡️

We partnered with our friends at Apple, TBWA\Media Arts Lab () in Shanghai, and director Bai Xue to create the stop motion animation for “Glad I Met You”, their 2026 Chinese New Year film. Here’s a look at how it came together.

Puppet makers hand-crafted silicone skins, soft handmade fur, and tiny hand-knit wardrobes over bespoke armatures engineered to hold up through thousands of micro-movements. Animators worked shot by shot, moving puppets a fraction of a millimeter at a time, with over 20 unique mouth shapes per character 3D printed, hand-painted, and swapped frame by frame. Even the backgrounds were built by hand down to miniature air-conditioning units, street signage, and tiny bottles.

Shot on iPhone 17 Pro.

Also, big kudos to our friends at Mackinnon & Saunders for the stop motion support.

A visual centerpiece for TurboTax’s new flagship NYC store.

BUCK joined forced with Gensler and the Spring team at Intuit TurboTax to develop digital content for the store’s 30-foot curved LED screen known as the Forum — designed to deliver a premium, tech-forward experience that feels welcoming and calming while encouraging curiosity in their new flagship.

Forced smiles? Not on our watch.

In our latest case study, we break down how BUCK worked with to bring Made You Look to life for Pixel 9 Pro Fold — designed to capture real reactions, no “cheese” required.

Check it out, link in bio!

With Windows 10 End of Support fast approaching, Microsoft and Intel partnered with us to launch a comprehensive, global marketing campaign.

We brought the BUCK-level craft, and our partners at and along with our friends , helped amplify the work at this massive scale and speed.

Swipe to see more @ link in bio.