Donovan Designs

New creative direction and content for Sahar Masarati, of Sugar Alkymi.

Filmed at The Cellar in Beverly Hills, in partnership with the Los Angeles African American Professionals.





design

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company's name and logo, visual design, mission, and tone of voice.

Jojo Variety Thrift Store is a thrift shop in Queens, New York. With no prior branding for her business, Jojo Allrich hired Donovan Designs to transform her online brand identity from the inside out. Even though she was acquiring a thrift store, it was Donovan's idea to brand the business reflecting Jojo's personality and unique elegance. Our agency transformed the concept by defining Jojo's audience and who she wanted her audience to be.

By showcasing items and products in a unique chic way, Donovan Designs transformed the business brand identity while creating a clear and defined social media strategy to promote sales and promotions. Jojo Variety is still open for business and you can find her social media as well as visiting her website.

Donovan Designs is a creative agency that combines sharp strategy + digital wizardry to produce content for brands in lifestyle, tech & fashion. Based in Los Angeles but transforming brands worldwide.