Caff Off
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People come and go. Decaf matcha always stays🍵💚
Took my partner away for his birthday this week and honestly, it was exactly what we needed.
A few days in Palm Springs and Joshua Tree filled with good food, hikes, sunshine, sauna sessions and plenty of homemade decaf matcha.
From our beautiful stay at Terra Palm Springs , grocery shipping at THE GINGER RABBIT cooking at home to dinners at Farm, Ash & Vine and Bar Cecil, it was nice to slow down for a minute and reset before jumping back into work.
Back in the office now, feeling refreshed and ready for what’s next🌵☀️🍵
06/13/2026
A little reset in Palm Springs & Joshua Tree 🌵☀️
Hikes, sauna sessions, good food and even better homemade decaf matchas.
Life has felt pretty full lately, so taking a few days to slow down and step away from work was exactly what I needed.
It’s funny how the moment you stop trying to force ideas, they seem to find you anyway.
Feeling rested, grateful and ready to get back into it 💚🍵
A little Thursday founder check-in. 🤍
Social media can make it look like everyone building a business has it all figured out.
The truth?
Most days I’m figuring it out as I go.
Some ideas work.
Some completely flop.
Some take way longer than expected.
But every now and then, one of you sends a message or shares a photo, and it reminds me exactly why I started.
If you’re building something right now, keep going.
You don’t need to have everything figured out.
You just need to take the next step 🦶
The green era isn’t over.
We’re just making room for a new obsession🤎
06/09/2026
Building Caff Off has taught me that confidence isn’t something you start with.
It’s something you earn.
By posting the video.
Sending the email.
Launching the product.
Getting rejected.
Trying again anyway.
Some days I still feel completely out of my depth.
But every milestone we’ve reached started with doing something before I felt ready.
If you’re building something right now, this is your reminder to keep going 🤍
One of my favourite things about decaf matcha?
There are no rules.
7am before work.
2pm pick-me-up.
8pm wind-down.
It’s always time for decaf matcha🍵💚
A little glimpse of our weekend in Joshua Tree 🌵🍵
Slow mornings, desert views, and an iced decaf oat milk matcha in hand.
Sometimes the best ideas come when you step away from your desk for a minute.
Feeling very grateful for this little reset💚
06/07/2026
Some people meal prep.
I flavour prep🍵
A different decaf matcha for every day of the week.
No, I will not be choosing a favourite.
We’ve been quietly working on something behind the scenes… 👀
A little hint:
🤎 Brown powder
🍓 Strawberries
🍦 Vanilla
🥥 Coconuts
That’s all you’re getting for now.
Xx
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Los Angeles, CA