CompeteiQ

CompeteIQ’s integration with Glean is now live.

Eligible CompeteIQ Battlecards can now be indexed and synchronized with Glean. This brings current, trusted competitive intelligence closer to teams where they already search for answers.

Create and maintain intelligence in CompeteIQ. Discover it in Glean.

Learn more: https://competeiq.io/blog/competeiq-glean-integration

AI can write your battlecard in 60 seconds. But can your sales team trust it?

AI can create competitive content faster than ever—but speed is only part of the equation. The real value comes from keeping that intelligence accurate, current, and backed by human judgment.

So the question isn’t just “Can AI create a battlecard?”

It’s “Can your team trust what it creates?”

🔗 Full article in the comments.

New on the CompeteIQ Blog 🚨

Will AI restore Competitive Intelligence as an enterprise discipline—or accelerate its reduction into automated sales content?

In Part III of our series, The Enterprise Architecture of Competitive Intelligence, we explore:
🔹 How to eliminate the bottleneck of functional scarcity
🔹 The SITREP Model: Turning field feedback into real-time strategy
🔹 Why AI battlecards fail without a governed evidence layer
🔹 How to embed tailored intelligence directly into CRM, product, and executive workflows

Most conferences send you home with a notebook full of ideas you’ll forget by Monday. Ship Day is doing something completely different.

We’re proud to team up with the Death to Marketing crew—alongside awesome partners like Navattic, GetWhys, Guideflow, and Appcues—in Holland, MI! 🌲✨

No sandbox demos, no fake logos. Just two days of hands-on work helping PMMs build actual competitive intelligence strategies using their own data.

Can't wait to see this community in person!

Did you miss the August edition of IQ Insights? 💡
Here is what we dropped in this month's brief:
🔹 The Evolution of CI: Why static knowledge management failed to deliver on CI's original promise—and how to generate real, defensible evidence.
🔹 AI & The Analyst: How automation frees analysts from routine battle card drafts to become stewards of the competitive data layer.
🔹 Community Stories: Celebrating National Intelligence Professionals Day & 25 years of CI career journeys.
🔹 Hands-On Workshops: Why we skipped buying a booth at Death to Marketing to host an action-focused building session instead.

For decades, Competitive Intelligence teams have spent up to 80% of their time manually formatting, reading, and repackaging reports.

AI changes that bottleneck forever.

By handing off routine production, analysts get back their most valuable asset: analytical time.

In Part II, we explore what happens when CI shifts from generic content assembly to evidence-driven strategy.

📖 Read Part II on the blog (link in comment)! 👇

Happy National Intelligence Professional Day!

So much of the best competitive intelligence work happens behind the scenes. Today, we're bringing the strategy minds into the spotlight for keeping their teams ten steps ahead of the competition.

Let's celebrate the community! Drop a comment below:
👉 What's your title?
👉 How long have you been outsmarting the market?

📢 New Blog from CompeteIQ

Has Competitive Intelligence lived up to its original promise?

In the first installment of our new thought leadership series, we explore how the profession has evolved over the last 40+ years, the impact of technology, and why AI may reshape Competitive Intelligence once again.

Read Part I: The Unfulfilled Promise and join the conversation.

📖 https://competeiq.io/blog/the-unfulfilled-promise-part-1

🚨 Did You Miss It? | IQ Insights – July 2026

Our latest IQ Insights newsletter is here — bringing you the latest Competitive Intelligence trends, industry insights, and strategies to help your team stay ahead.

This month, we’re looking at an important topic:

Competitive Intelligence is only valuable if it’s secure.

Inside this month's blog:
🔹 Lessons from recent Salesforce security events
🔹 Three questions every Salesforce team should be asking
🔹 How a security-first approach helps protect your intelligence while driving better decisions

Read the full article: https://competeiq.io/blog/competitive-intelligence-security

Help us welcome the newest face at CompeteIQ! Everyone, meet Adrienne, our new Marketing & Sales Coordinator!

We are so happy to have Adrienne on board and can’t wait to achieve great things together. We know her unique skills and expertise are going to make a massive impact on our team's success!