Value Inbound

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Important stats to go by off your social

5 effective ways to grow your brand on social...

1. Be Yourself. Don’t let social media stress you out because you’re worrying about being perfect. Just BE YOU. Your focus should be on building a brand, not just a business. And guess what, right now, you are your brand. When you allow people to buy into you, they become loyal fans.

2. Be Consistent: If you can post more than twice a day, then go for it but you should definitely aim for at least once a day. And it doesn’t matter if you don’t have that many followers. Focus on the people who are already following you and liking your page, then show up for them consistently.

3.Share Your Story: People want to know that they can relate to your brand beyond what you’re selling or the services you offer. You don’t have to get super personal, but sharing your story allows them to relate to you.

4. Share Value: You have to nurture the relationship. Sharing value by offering free tips, downloads like a checklist, webinars, or live Q+As are ways of providing ongoing nurturing. It builds that know-like-trust factor to eventually turn them into clients or customers. Let them know you can support them then add a call to action – whether its to tag a friend, click the link in your bio, or something else.

5. Don’t Just Post – Engage: There are so many ways to connect with new followers and fans. But one of the best ways to get in front of people, is to engage with THEIR content. Share, like, and comment on other people’s posts and you’ll no doubt show up on their notifications – thus, making them want to check out your page to reciprocate. Participate in Twitter chats and use other industry-related hashtags. Create captions on your posts that actually allow them to participate and engage with you too, like asking questions, fill in the blank captions, this or that posts, etc. And do the same for them.

If you are a B2B business, LinkedIn is by far one of the best platforms to market in.

The only thing you have to do on social media to win is...

A. provide value, not be a sales person

B. Understand where the under priced attention is. Also known as Facebook.

The world is yours.

Information is everywhere and knowledge is almost nowhere.