ProLine Communications

Hello everybody,
I am happy to announce my new Speaking Tour: Turning Adversity to Opportunity! Stay tuned for more information regarding upcoming appearances! For inquires please contact: [email protected]

In the meantime if you can please like like and share my new page it would be greatly appreciated!

https://www.facebook.com/turningadversityintoopportunity/

Your friend,
Bruce

ProLine PR Tip of the Week: Articulate Your Value Proposition.

http://www.arcamax.com/business/businessnews/s-1821467

Small Business Professor: What's next for this college grad? Q: I am an intern in the business school of a respected university and will be graduating next year. I am considering my first job out of college and don't know if I want to start my own business or work for a company. What do you suggest?

https://arcamax.com/business/businessnews/s-1809679
Read my latest Small Business Professor column.

Small Business Professor: Growing your business with the right people Q: I am the owner of a small-but-growing company. I need to find a few good people to add to my staff. It's really hard finding the right people who can do the job the way I want. What advice can you give me so I can hire a new employee who will stay with me?

ProLine PR Tip of the Week: Adjust approach based on Audience.

ProLine PR Tip of the Week: Know your facts, know your audience and support your company’s message. When asked questions, by the media be prepared to appropriately use examples, facts, statistics, quotes, analogies, anecdotes, personal experience and graphics to help illustrate and emphasize your point.

ProLine PR Tip of the Week: Be prepared. Knowing how to effectively communicate, combined with proper preparation, allows you to maximize opportunities.

ProLine PR Tip of the Week: Give your marketing and sales programs a regular checkup. Use research, either focus groups or simple surveys, to help determine the effectiveness and impact of your efforts.

http://www.arcamax.com/business/businessnews/s-1788673

Small Business Professor: Sales tips for the new entrepreneur Q: I was recently was let go from the information technology department of a major company. Tired of the corporate bureaucracy, I decided to start my own business. I have great computer skills but I never sold anything in my career. What do you suggest?

ProLine PR Tip of the Week: Be responsive to your customers. Customers want to know that once the deal is finalized you will be available and responsive to their needs.

ProLine PR Tip of the Week: Maintain healthy relationships with your customers. Solicit feedback from customers to measure their satisfaction levels and to determine if their needs are changing.

ProLine PR Tip of the Week: Understand the power of publicity. Consumers believe the news media more than paid advertising. Public relations helps establish third-party credibility where others “toot” your horn.