Archrival

dream day at the studio for real

Coachella is a masterclass in experiential pop-ups and with Gen Z craving more IRL connections, it’s a no brainer for brands to invest in and take notes on.📝

Check out more insights on Gen Z consumer behavior inside our latest ALMANAC Vol 10: The Funnel is F*cked, part two. Link in bio.

Because who says trend reports have to be boring PDFs?💅🏼

Dive into the whole experience through the link in bio.🔗

What do you think is coming for in 2026???👀

Your should be taking notes.📝

The most entertaining insights report you’ve ever read.

Who wants to see a deeper dive into the design process?👀

Thanks to for helping bring it to life.🙌🏼

Nothing gets college students more hype than free sh*t, but taking it to the next level is what makes brand activations truly memorable.

Elevating events with unique, interactive elements can be what ultimately sets apart the brands that show up to give hand outs from the brands who actually change Gen Z’s perception and consideration.

Tapping into the on-campus culture is key to making brand activations feel authentic and relevant, rather than a stab in the dark for attention.

Check out more epic events we’ve pulled off for our clients on college campuses through the link in bio.🔗

Brands need to stop assuming that college students respond the same way as all of Gen Z.

Their unique circumstances result in a range of motivators and behaviors that need to be addressed differently than the masses.

Follow along for more insights on Gen Z college students and how brands can facilitate more meaningful connections with them in 2026.

TLDR; Everyone wants to be a designer or do social media, no one wants to do data or finances…typical🙄