Swanson Russell
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We uncover your brand reality and unleash new possibilities to build trust over time—WE MAKE BELIEF. At Swanson Russell, our expertise is avid, not average.
We’ve spent decades immersed in the outdoor recreation, agribusiness, construction and green industries — understanding the pressures and passions that drive them. It’s the foundation of who we are and what makes us the nation’s leading agency for brands that work and play outdoors.
Good enough never cuts it, so we dig deeper 💪 This highlights Profile Erosion & Vegetative Solutions’s “Built Different” campaign — a salute to the pride and precision shared by the brand and the hardworking pros who use their products. See how we brought the idea to life: https://bit.ly/4xLzL4r
The pursuit is great, but to PR Counsel Will Folsom, the hunting connections formed with people and wild places are even better 🤝 Our latest Outdoor Passion Profile covers Will’s story, from hunting memories with his family, to his favorite game to chase, to the relationships he forges with hunting clients and media. See Will’s full story: https://bit.ly/4e9Kfmy
Burgs and ‘dogs weren’t the only items we served at our latest parking lot picnic 🏓 The main attraction was pickleball and a crew of willing players ready to reveal their skill (or lack thereof).
The wild has a way of stopping us in our tracks so we can start anew 🐾 The “Stay Wild” campaign is all about the magic of Omaha's Henry Doorly Zoo and Aquarium, a world-class destination right in our backyard that turns moments of wonder into connections that last a lifetime. See how belief became the strategy and more of this new campaign: https://bit.ly/3RWqCFZ
06/16/2026
Leaving a local fishery better than we found it 🚮 A crew of our finest fishing industry experts spent their Friday afternoon volunteering as part of The American Sportfishing Association’s . They rolled up their metaphorical sleeves to bag 200 pounds of trash at Wildwood WMA.
Ok, so it wasn’t exactly hard to sell our team on extra time off. But watching them embrace our BE OUTDOORS initiative — dedicated PTO for adventures outside — over the last year has been amazing. See all the snapshots from Year One!
A 10-outta-10 decade of creativity 💪 Chelsea Honnens’ prowess for design was clear the moment they set foot in the agency — but so were a bunch of other skills. Curiosity to improve our work. A commitment to nonstop learning, from digital design best practices to rock climbing. And a knack for baking we’re not sad about. Chelsea, thank you for sharing all your talents with us and congrats on scaling this milestone!
06/03/2026
The online search game has changed. Lincoln marketers, register to get the inside scoop on AEO and SEO from our resident expert, Colin Ball.
Search is changing. Is your content keeping up? 🔎
Join AMA Lincoln for a roundtable with Colin Ball on how marketers can adapt to the evolving world of SEO and Answer Engine Optimization (AEO), where AI tools like ChatGPT are changing how people discover information online.
Learn how to create content that works for both traditional search and AI-powered answers, plus practical ways to improve visibility in an increasingly AI-driven landscape.
📅 June 10, 9-10 am
📍 Union Bank Place Small Business Hub
Seats are limited. Grab yours through the link in the comments.
Last week, we celebrated the launch of Brett Summers' debut book. It takes ambition to see it through, from writing to publishing to printing to selling and shipping every copy. But if anyone could do it, it’s Brett — a one-of-one creative who brings so much thought and joy to everything he does. Join us in celebrating Brett and hit the link to get your copy of “I Bought This Little Book for You.”
https://bit.ly/4vkvuTx
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1202 P Street
Lincoln, NE
68508
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |