Viamedia

Packed bars. Group chats are buzzing. Watch parties everywhere.

From World Cup matches to the Knicks Finals, live sports continue to prove their unmatched ability to bring communities together.

These aren't just games. They're moments that capture attention at scale. As audiences show up, brands should too.

The future of TV isn't streaming or linear. It's both.

Viamedia CEO, David Solomon, shares why local TV continues to deliver efficient scale, high-quality audiences, and measurable performance in today's convergent TV landscape.

Read the full article 👇

📍 Sacramento, we're coming your way!

Meghan Claar, Viamedia's Political Sales Director, will be attending the AAPC California Regional Conference to discuss the evolving political media landscape and how campaigns can leverage smarter audience intelligence to drive results.

Attending? Schedule time to meet with Meghan in the comments 👇

Consumers don't live their lives within geographic boundaries. Why are so many advertising strategies still built that way?

Explore how Geo-Graph™ powered by H3 is helping advertisers move beyond traditional geo-targeting in our latest insights piece 👇

After decades of waiting, the Knicks are back in the Finals. So is one of advertising's most powerful opportunities: shared attention.

Moments like this are something brands can't manufacture. Fans are watching, talking, sharing, and showing up across screens and platforms.

When culture and sports collide, the opportunity isn't just reach. Its relevance.

🎙️ Introducing AdBreak.

AdBreak is Viamedia's executive conversation series exploring what actually matters in advertising and media. From CTV and programmatic to attention, measurement, and local targeting, we'll be diving into the trends, challenges, and opportunities shaping how brands connect with audiences today.

No buzzwords. No fluff. Just honest conversations about what's working, what isn't, and what advertisers should be paying attention to next.

In Episode 1, Viamedia President & Chief Strategy Officer Evan Rutchik sits down with Chief Technology Officer Joel Hall to tackle "The Geography Problem in Modern Advertising"—and why the future of targeting starts with rethinking how we define location.

🎧 Listen now: https://hubs.li/Q04jWGWV0

What does the growth of non-alcoholic spirits tell us?

Consumer behavior is becoming more values-driven, lifestyle-focused, and intentional than ever before.

For marketers, that's a signal worth paying attention to.

Read our latest perspective: https://hubs.li/Q04jNK9W0