ZEPIC

Great customer experience requires the right team in the right place at the right time. 🎯

When customer data and conversations are siloed, teams work more slowly. ZEPIC bridges the gap between your marketing campaigns and your operational teams. By identifying customer intent in real-time, it instantly bridges the gap between an incoming message and the exact department needed to resolve it.

Streamline your internal routing, accelerate your follow-ups, and scale your conversions without adding to your team's manual workload.

Find out how to set up actionable conversational routing in our latest post: zepic.com/article/assign-conversations-make-them-actionable

Why are we spending thousands of dollars on complex predictive data models when we can just... ask?

As marketers, we love to overcomplicate personalization. We track micro-clicks, analyze scroll depth, and deploy heavy data algorithms just to guess if a visitor is interested in a specific product.

Meanwhile, a simple, well-timed conversational prompt on your website can give you the exact answer straight from the source in less than 3 seconds.

Turning your web chat into a zero-party data engine gives you:

✔️100% Accuracy: Clean, structured data provided directly by the consumer.

✔️Zero Friction: Interactive, tap-and-go options that don't require typing.

✔️Instant Monetization: The ability to pivot your product recommendations in real time based on live answers.

🔗 Read our full blog on how to collect zero-party data through web chat: https://zepic.com/article/how-to-collect-zero-party-data-through-web-chat

Since launching ZEPIC's WhatsApp chatbot, it's become the most-used feature on the platform.

Brands aren't just testing it. They're running their entire post-purchase, sales, and support operations through it.

For marketers who want structured automation with full control over every step, every handoff, and every outcome, a well-built chatbot does things no other tool does as cleanly.

What makes this feature different is that it’s a chatbot with agent capabilities that allow it to understand context and perform the next best action.

For instance, when a customer clicks a button or sends a message. ZEPIC detects the intent, reaches them on the right channel, updates the right system, and assigns to a human when the moment calls for it.

The marketer designs the flow. The customer gets a real outcome.

Here are the top 5 ways our customers are using it 👇

June is packed with massive marketing milestones, from global sports fever to community celebrations and holiday gifting.

If you haven't locked in your strategy yet, now is the time. We’ve broken down actionable ways to engage your audience across multiple channels to drive maximum impact this month.

Ready to scale your campaigns? Read the full breakdown on our latest blog.

Instagram is officially killing curation accounts.
If you’ve been building your page by reposting other people's content, your organic reach is about to hit a brick wall. The latest algorithm update is actively punishing accounts that don't create original work, completely cutting unoriginal curators off from the recommendations feed.
Swipe through to see the exact numbers behind this severe new penalty, why your follower count may have suddenly dropped, and the hidden metric that matters 15x more than a standard like.

Read the blog here: https://zepic.com/article/instagram-algorthim-updates-2026

We asked consumers about their biggest frustrations with automated customer service, and the results were telling.

While many assume people simply prefer humans over AI, the numbers reveal a structural issue with how businesses deploy automation.

Check out the full carousel to see the metrics and discover the missing link in your support strategy.

We are officially living in the age of Acommerce (Agentic Commerce). AI agents are going beyond and making buying decisions. If your brand isn’t showing up on their radar, you're effectively invisible.

Is your team hitting these critical markers?

Machine Readability: Are you optimized for AI scrapers and agents?

Real-Time API Sync: Is your inventory data live, or is it stale (and therefore ignored)?

AEO over SEO: Are you tracking your visibility in the major AI engines?

Check out our latest blog for a detailed breakdown: https://zepic.com/article/how-ai-is-changing-shopping-in-2026-5-things-ecommerce-brands-must-know

Most AI agents fail because they operate in isolation. While individual agents can handle specific tasks, they often lack the big picture required for complex business workflows.

Shared context is the key to fixing this problem. When AI agents can communicate and access a unified data layer, they move from simple automation to true autonomous collaboration.

Our latest article breaks down why context is the missing link and how inter-agent communication prevents common failure points.

Read the full deep dive here: https://zepic.com/article/why-ai-agents-fail-without-shared-context-and-why-they-need-to-talk-to-each-other

Are you still hitting the 256-contact wall on WhatsApp?

For most businesses, the standard WhatsApp broadcast limit is a major growth killer. But reaching more customers shouldn’t mean risking a spam ban.

We just put together a guide on how to maximize your limits, improve deliverability, and finally break that 256-contact cap in 2026.

Check it out now: https://zepic.com/article/whatsapp-broadcast-limits-2026-why-youre-stuck-at-256-and-how-to-break-it

Are Instagram hashtags dead?

Not exactly, but their job has changed. Instead of being your primary tool for discovery, they now act as classification signals to help Meta’s AI confirm what it already knows about your post.

If you want to stay ahead, you need to understand how Meta’s Rosetta is reading your content before you even hit publish.

🔗 Read the full breakdown of Instagram’s 2026 algorithm shift: https://zepic.com/article/beyond-visuals-how-instagrams-2026-ocr-and-semantic-analysis-are-replacing-hashtags-for-brands

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