EdwardsSchoen

Cybersecurity Training is a Hoot!

October is Cybersecurity Awareness Month
(and CyberHoot is where it's at!)

In the digital world we now live, companies handle a trove of sensitive data — client briefs, creative assets, internal roadmaps, proprietary concepts, and sometimes even personal data (e.g. contact lists, login credentials, payment information, etc). This makes your organization a high-value target for cybercriminals.

Learn more about why CyberHoot is a great partner for training and awareness!

Cybersecurity Training is a Hoot! October is Cybersecurity Awareness Month (and CyberHoot is where it's at!) In the world of advertising and marketing, agencies handles a trove of sensi ...

💥 WINNING WEDNESDAY 💥

Celebrating the Next Generation of Skilled Trades Professionals!

We’re proud to highlight a special achievement on the EdwardsSchoen Team – the son of one of our team members recently graduated from Universal Technical Institute’s IGNITE Program!

This unique, no-cost, 3-week summer program gives rising high school seniors a hands-on introduction to the world of technical and trade education. From exploring cutting-edge tools to building practical skills, IGNITE helps students experience the career possibilities that await in the trades industry.

Congratulations to this future leader in the trades, and THANK YOU to institutions like UTI for giving this next generation the opportunity!

💥 WINNING WEDNESDAY 💥

Let’s celebrate some momentum—and hear about yours, too!

We’re excited to share a recent client win:

🚀 In just 4 weeks of PPC management , the ES team successfully navigated a 32% reduction in budget for our client – yet still managed to increase lead flow by 12% and reduce cost-per-lead by 38%.

That’s the kind of ROI we love to see. Every. Time.

Now it’s your turn—what’s a win you’re proud of lately? Big or small, we want to hear it. Drop it in the comments so we can celebrate with you! 🎉👇

The Importance of Thought Leadership in B2B Marketing

In today’s crowded B2B marketplace, where buyers are increasingly skeptical and competitors are a Google search away, businesses need more than just a strong product or flashy sales pitch. They need trust. They need authority. They need recognition. That’s where thought leadership comes into play.

Thought leadership isn’t just another marketing

The Importance of Thought Leadership in B2B Marketing - Discover how thought leadership in B2B marketing builds trust, boosts SEO, improves AI search visibility, and attracts a loyal customer base.

Keeping the Kids Occupied While You Work from Home this Summer

Ah, summer. The birds are chirping, the sun is shining, and your kids are climbing the walls like caffeinated squirrels. If you’re like me, you sequester yourself in your home office while you’re just trying to make it through a Zoom call without someone yelling “I NEED A SNACK!” Thank

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The Rise of Online Program Managers in Higher Education

Unless you have been living way off the grid, it should come as no surprise that online higher education programs are continuing their expansion in both enrollment and popularity. In fact, according to a recent article in Forbes , about 10 million college students took at least one online class in

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The Top 10 Summer Blockbuster Movies Since 1975 (Popcorn Not Included)

Since 1975, the term “summer blockbuster” has come to define epic storytelling, jaw-dropping effects, and millions of people sitting in air-conditioned theaters saying, “One ticket, please!” But which films truly defined the summer box office? Grab your soda, dim the lights, and cue the dramatic music—here are the Top 10

The Top 10 Summer Blockbuster Movies Since 1975 (Popcorn Not Included) Grab your soda, dim the lights, and cue the dramatic music—here are the Top 10 Summer Blockbusters Since 1975, ranked by cultural impact, box office success, and the sheer amount of goosebumps they delivered.

Seasonal Marketing Strategies for Home Service Businesses

When you're running a home service business, whether it's HVAC, plumbing, landscaping, or pest control, timing matters. Just like the seasons impact what services your customers need, they should also shape the way you market your business. A smart, seasonal marketing strategy not only helps you stay top-of-mind all year

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The Impact of Rising Digital Marketing Costs in 2025 and How Small Businesses Can Combat Them

Trying to get the word out about your business can seem like an uphill battle in today’s world—a battle that’s increasingly difficult as we see an uptick in the costs of digital advertising and marketing. Owners of small and growing operations find themselves looking for the most cost-effective ways to

The Impact of Rising Digital Marketing Costs in 2025 - With the rise in costs of digital marketing, small business owners look for ways to stay competitive. ES provides ways to help do that!

The Continued Growth of AI in Marketing

Artificial intelligence (AI) is no longer just a buzzword tossed around in tech conferences or speculative articles. It’s here, it’s evolving fast, and it’s transforming how marketers connect with audiences, make decisions, and optimize content. From intelligent automation tools to AI-enhanced search engines that summarize web content for users, AI

The Continued Growth of AI in Marketing - Discover how AI is transforming marketing, from smarter search results to automated tools and brand optimization strategies and how you can leverage it.

Smart Marketing Moves for Higher Ed During the Slow Season

The summertime lull can affect a lot of different businesses and organizations, and higher education feels it more than most. Those hot, hazy days before the fall rush can feel like off-season, which can lead to things like “summer melt,” where schools see a solid percentage of enrolled, admitted students

Smart Marketing Moves for Higher Ed During the Slow Season - For a lot of high education institutions the summer tends to be a slow time, but there are things you can do to prep for the fall. ES provides some advice!

9 Reasons Why Every Small Business Needs a Blog and How You Can Quickly Start Your Own

Blogging is alive and well in 2025, and it can be a big benefit for small businesses looking to build their brand and customer base, while costing minimal overhead. With the prevalence of free and low-cost blogging platforms on the internet, it’s easier than ever to create one and start

9 Reasons Why Every Small Business Needs a Blog - The idea of starting a blog can be intimidating for small businesses. Having one is beneficial for your site. Here's why and how to easily get one started!