Paramount Communication Group

Enterprise email service provider. Email marketing and social media solutions to drive your business Paramount Communication Group is an Email Provider & Social Media Marketing Company.

We also search for the best online marketing news/tips & post them here.

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How Brands Succeed on Reddit 11/12/2021

How Brands Succeed on Reddit

Reddit is sometimes overlooked as a social channel for businesses. This article provides some examples and strategies brands can use to stand out on Reddit.

How Brands Succeed on Reddit Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers.

How to Create Emails that Foster Customer Loyalty - SitePoint 11/11/2021

How to Create Emails that Foster Customer Loyalty - SitePoint

Here are some best practices and tips to help you create engaging emails. From subject line to call to action, this is a good refresher for email strategies.

How to Create Emails that Foster Customer Loyalty - SitePoint Email is a powerful marketing tool, but getting it right is an art. Learn practical tips for sending emails that foster customer loyalty.

Less Is More, Says Holiday Subject-Line Study 11/10/2021

Less Is More, Says Holiday Subject-Line Study

A recent study looked at last year’s holiday emails to see what worked best for marketing campaigns.

Less Is More, Says Holiday Subject-Line Study The optimal number of words per subject line is three, Omnisend reports.

Facebook, LinkedIn or Instagram? Why Social Media Success Depends On Your Objectives 11/09/2021

Facebook, LinkedIn or Instagram? Why Social Media Success Depends On Your Objectives

Here are some things to consider when adding social channels to the marketing mix.

Facebook, LinkedIn or Instagram? Why Social Media Success Depends On Your Objectives The impact of the pandemic has had an immense impact on businesses, particularly SMEs. Traditional bricks and mortar marketplaces have…

The Black Friday Beat: The Best Email Cadences, And Who's Using Them 11/08/2021

The Black Friday Beat: The Best Email Cadences, And Who's Using Them

Need tips for setting up your Black Friday email promotions? How frequent should you send? What should you focus on? Take a look at this article for ideas.

The Black Friday Beat: The Best Email Cadences, And Who's Using Them Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report.

8 Tips to Turn Subscribers into Loyalists 11/05/2021

8 Tips to Turn Subscribers into Loyalists

Here are some great examples of email designs and loyalty programs that can help boost your marketing efforts.

8 Tips to Turn Subscribers into Loyalists I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret…

A Quick Guide to Effective Hashtag Use [Infographic] 11/04/2021

A Quick Guide to Effective Hashtag Use [Infographic]

Hashtags can be a way to add a little fun to your marketing while also helping your content gain exposure. Here is a refresher on hashtag use.

A Quick Guide to Effective Hashtag Use [Infographic] Despite them being around forever, hashtags remain widely misunderstood. Here's what you need to know.

10 Creative Ideas For Your Christmas Digital Marketing 11/03/2021

10 Creative Ideas For Your Christmas Digital Marketing

Looking for Christmas marketing ideas? This article shares some fun examples of how you can use your marketing channels to promote your business during the season.

10 Creative Ideas For Your Christmas Digital Marketing Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. With more…

How to Increase Your Conversion Rates With an Irresistible Offer 11/02/2021

How to Increase Your Conversion Rates With an Irresistible Offer

Offering a product or service offer can be a great way to increase conversions without using pushy sales tactics. Here are some things to consider.

How to Increase Your Conversion Rates With an Irresistible Offer Get an easy 'yes' from your ideal clients without pushy sales tactics.

Celebrating 50 years of email | Google Cloud Blog 11/01/2021

Celebrating 50 years of email | Google Cloud Blog

Google is joining with Amazon, Microsoft, Yahoo Mail, and others to celebrate the 50th anniversary of email. Here is a brief look at the history of email.

Celebrating 50 years of email | Google Cloud Blog As email turns 50, we look at where it’s been and where the @ symbol is headed next.

Facebook Officially Changes Its Name to Meta 10/29/2021

Facebook Officially Changes Its Name to Meta

Facebook’s Mark Zuckerberg announced yesterday that the company is renaming itself to "Meta" to encompass its role in what it calls, "the metaverse."

Facebook Officially Changes Its Name to Meta The name is meant to reflect the company's newest Metaverse project.

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications - Retail TouchPoints 10/28/2021

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications - Retail TouchPoints

A recent study showed the value of email for customer communication. See how sending the right communications to the right recipients on the right channel can help your marketing efforts.

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications - Retail TouchPoints Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and p...

Report: Increased focus on email - Email Marketing - BizReport 10/27/2021

Report: Increased focus on email - Email Marketing - BizReport

A recent study found two out of three marketers are investing in email marketing. This article looks at the increasing focus on email.

Report: Increased focus on email - Email Marketing - BizReport With several headlines this year that big tech names including Google and Apple are changing the way marketers can collect and utilize data, many have been looking for alternative ways to connect and target their core cases. One new way is actually and old one: many brands and executives are renewin...

Brands can leverage memes effectively. Here’s how. 10/26/2021

Brands can leverage memes effectively. Here’s how.

Memes can be a fun and inexpensive way for businesses to connect and engage with their audiences. Here are some tips to get started.

Brands can leverage memes effectively. Here’s how. Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.

5 Content Marketing Ideas for November 2021 10/25/2021

5 Content Marketing Ideas for November 2021

Here are some ideas for content and seasonal themes you can use in your email and social media campaigns next month.

5 Content Marketing Ideas for November 2021 Comparisons, top 10 lists, customer stories, an old mystery, and Thanksgiving leftovers are all topics that could influence your company's content marketing in November 2021. Content marketing is the act of creating, publishing, and promoting content with the express purpose of attracting, engaging,...

This Holiday Season Play The Long Game With Email Marketing 10/22/2021

This Holiday Season Play The Long Game With Email Marketing

A recent study found inbox volume has increased 94% since Q3 2020. Here are some tips to help your emails stand out this holiday season.

This Holiday Season Play The Long Game With Email Marketing The stakes around your email program are higher. Here is how to do right with email marketing this holiday season.

The Friendly Inbox: Making Emails Accessible For Subscribers With Disabilities 10/21/2021

The Friendly Inbox: Making Emails Accessible For Subscribers With Disabilities

Design elements related to color contrast, screen readers, and alt text can help you incorporate accessibility into your email campaigns.

The Friendly Inbox: Making Emails Accessible For Subscribers With Disabilities Almost 60% of brands consider accessibility during email production, Pathwire and Ascend2 report.

What Happens on the Internet Every Minute (2021 Version) [Infographic] 10/20/2021

What Happens on the Internet Every Minute (2021 Version) [Infographic]

A lot happens on the internet every day. Check out this infographic showing the average activity within one minute on any given day.

What Happens on the Internet Every Minute (2021 Version) [Infographic] The chart provides a fascinating overview of what happens online every minute.

How to Write Headlines That Get More Clicks (6 Tips) 10/19/2021

How to Write Headlines That Get More Clicks (6 Tips)

Looking for ideas for writing eye-catching titles for your headlines or email subject lines? Check out this article for some helpful tips.

How to Write Headlines That Get More Clicks (6 Tips) Have you ever wondered how to write compelling headlines that get more clicks? An eye-catching and enticing title can help…

How To Hello: These Are The Welcome Emails You Need - Litmus 10/18/2021

How To Hello: These Are The Welcome Emails You Need - Litmus

Welcome emails can be a great way to create a strong first impression and build trust between customers. Here are some best practices.

How To Hello: These Are The Welcome Emails You Need - Litmus Learn 4 ways to win at welcome and onboarding emails, and get inspired by examples that have new subscribers and customers coming back for more.

How to Run a Social Media Giveaway for Your eCommerce Store 10/15/2021

How to Run a Social Media Giveaway for Your eCommerce Store

Contests can be a fun way to drive engagement and give back to your audience. From hashtags to photo captions, this article highlights some ways to use contests with your marketing.

How to Run a Social Media Giveaway for Your eCommerce Store Want to know how to run a social media contest the right way? You’ve come to the right place! A…

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels 10/14/2021

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

The CTA (call-to-action) is the final prompt that pushes for a conversion on a marketing campaign. Here are some examples you can try with your marketing.

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels Here’s the thing: a call-to-action can make or break even the most comprehensive eCommerce marketing strategy. CTAs may seem like…

Windows 11 compatibility: Does your PC meet Microsoft's requirements? Find out now 10/13/2021

Windows 11 compatibility: Does your PC meet Microsoft's requirements? Find out now

Microsoft just released a new version of Windows that will soon be the main operating system for PCs. Read these tips to see if your PC is compatible.

Windows 11 compatibility: Does your PC meet Microsoft's requirements? Find out now Find out if your computer is ready for Microsoft's Windows 11 upgrade using the PC Health Check app, WhyNotWin11 and other options.

Facebook's failure highlights why email reigns 10/12/2021

Facebook's failure highlights why email reigns

Facebook, Instagram and WhatsApp had a serious outage last week. This article shows why email is the reigning digital marketing channel compared to social media.

Facebook's failure highlights why email reigns How email marketers seized the chance to capitalize on the Facebook/Instagram outage.

Windows 11 vs. Windows 10: All the big differences 10/11/2021

Windows 11 vs. Windows 10: All the big differences

Microsoft has a new operating system that is starting to roll out. This article highlights the major upgrades compared to Windows 10.

Windows 11 vs. Windows 10: All the big differences Microsoft's new OS has started to roll out. Here's every major upgrade compared to Windows 10.

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date 10/08/2021

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date

Apple's Mail Privacy Protection (MPP) had single-digit adoption rates during launch week starting on September 20. It has slowly grown to around 20%.

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date Some observers expected bigger numbers -- but they are big enough, Validity notes in the report.

Opt-in Email Marketing Benefits, Tips and Examples - business.com 10/07/2021

Opt-in Email Marketing Benefits, Tips and Examples - business.com

Opt-in email marketing can help businesses reach their audience, drive engagement, and support marketing efforts. Here are some things to consider.

Opt-in Email Marketing Benefits, Tips and Examples - business.com Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

Apple Delivers The Sauce: Content Is Being Prefetched On iOS15 10/06/2021

Apple Delivers The Sauce: Content Is Being Prefetched On iOS15

One of the new features for iOS 15 users is the prefetching of content for users of the Apple Mail client.

Apple Delivers The Sauce: Content Is Being Prefetched On iOS15 Apple's MPP prevents the use of opens as a metric, but brands can study clicks and extrapolate from that, Movable Ink reports.

The Preview Text Hack You May Want to Use in Every Email - Litmus 10/05/2021

The Preview Text Hack You May Want to Use in Every Email - Litmus

Preview text can help to drive engagement for your emails. This article shares some creative ways to make the preview stand out.

The Preview Text Hack You May Want to Use in Every Email - Litmus Create white space after your desired preview text with our preview text hack: zero-width non-joiners (͏‌) and non-breaking spaces ( ). Learn how!

5 Brilliant Giveaway Contest Ideas For Your Blog 10/04/2021

5 Brilliant Giveaway Contest Ideas For Your Blog

Giveaway contests can be a fun way to drive engagement and traffic to your website while also providing value to your followers.

5 Brilliant Giveaway Contest Ideas For Your Blog Blog giveaway contests are an excellent way to do something positive for your audience while driving engagement and traffic to…

11 Ways to Increase Your Email Marketing Response Rates 10/01/2021

11 Ways to Increase Your Email Marketing Response Rates

Need ideas to improve the response in your email marketing campaigns? Check out this article for some helpful tips.

11 Ways to Increase Your Email Marketing Response Rates You hear a lot of chatter about live videos and webinars but while these are awesome marketing tools you should…

Email Deliverability Remediation: Avoid Getting Burned - Litmus 09/30/2021

Email Deliverability Remediation: Avoid Getting Burned - Litmus

Email delivery issues can lead to huge losses of revenue and engagement. Here are some tips for getting back in the good graces of inbox filters and blocklists.

Email Deliverability Remediation: Avoid Getting Burned - Litmus Recover from deliverability issues (and stop them from happening again) with this email deliverability remediation plan and 6 ways to avoid the spam folder.

A Perfect Storm for 2021 Holiday Email Marketing | Practical Ecommerce 09/29/2021

A Perfect Storm for 2021 Holiday Email Marketing | Practical Ecommerce

It's never too early to prepare your email marketing campaigns for the Holiday rush! Here are some things to consider as you plan your strategies.

A Perfect Storm for 2021 Holiday Email Marketing | Practical Ecommerce Labor shortages, pent-up consumer demand, and supply chain disruptions could dramatically impact retailers this holiday season. Those developments, coupled with privacy changes on Apple's new iOS 15, mean email marketers face a perfect storm of uncertainty.

How BIMI will boost brand recognition, email engagement 09/28/2021

How BIMI will boost brand recognition, email engagement

BIMI (brand identifiers for message identification) can improve brand recognition and drive engagement for email campaigns.

How BIMI will boost brand recognition, email engagement Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.

SMS Marketing: A Guide in Text Advertising and Campaign 09/27/2021

SMS Marketing: A Guide in Text Advertising and Campaign

Mobile SMS campaigns could help you reach a larger audience and create a new, profitable marketing channel. Here are some tips to consider.

SMS Marketing: A Guide in Text Advertising and Campaign SMS marketing is an avenue little exploited by marketers. But did you know that the average person checks their phone…

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