TaxProMarketer

Should your Google Business Profile description match your website homepage?

The core details (name, location, phone number, services), yes. Google uses both to verify that your business is legitimate, so consistency builds trust.

Where they differ is that your GBP description should be tight and hook-driven. You've only got a few seconds to give someone a reason to click your listing over the ones next to it.

From there, your homepage gets to do the rest. That's where you can unpack everything and share more about your services, expertise, and why you're the right fit.

When done well, your GBP gets them to click and your website gets them to call.

Before you write off Google Ads for your accounting firm, give us one hour of your time.

With the right strategy and setup, you can get 3-7x ROI via paid search. And we can help you do it.

Christian Jones and Noah Jenks are hosting a free webinar on CPAacademy.org to break down what actually makes PPC work for small CPA firms. Join them June 22nd at 12PM CT to learn the keys to setup, strategy, tracking, plus the proven keywords and ad copy you can use right away.

Register: https://www.cpaacademy.org/s/company?recordId=001C000001HQwIdIAL&ref=taxpromarketer

When was the last time you logged into your Google Business Profile? And when you set it up, was it actually optimized for local search dominance?

Your GBP is one of the most powerful tools you can leverage as a small accounting business owner. Not only is it one of the most trusted results in a Google search but it's also something ChatGPT and other LLMs lean into when showing local businesses. And a key thing to understand is: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗲, 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗳𝗿𝗲𝘀𝗵 𝗿𝗲𝘃𝗶𝗲𝘄𝘀.

So, here are six tips you can implement today to improve your GBP:

1. Complete every field - business name, address, phone number, website, hours, services. Gaps in your profile are gaps in your rankings.

2. Choose the right categories. Your primary category is one of the strongest signals you send to Google about what you do. "Accountant" and "Tax Preparation Service" are not the same thing, and which one you choose matters depending on who you're trying to reach.

3. Post regularly. Don't just set up your profile and never touch it again. Regular Google Business Profile posts signal to Google that your business is active, and active businesses rank better.

4. Get reviews consistently. (Not in one big push; consistently.) Recency matters as much as volume. A profile with 80 reviews but nothing in the last year tells a different story than one with 40 reviews and several from last week.

5. Add photos. Profiles with photos get 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 more clicks than ones without them. Showing things like your office and your team helps build trust before someone ever contacts you.

6. Respond to every review - the good ones 𝘢𝘯𝘥 the bad ones. This shows Google (and potential clients) that there's an active, engaged business behind the listing.

What if you didn't just get more leads and clients, but 𝘣𝘦𝘵𝘵𝘦𝘳 ones?

That's what smart marketing produces. And it's what Christian Jones and Noah Jenks are walking through on June 15th at 12PM CT in a free CPE webinar through CPAacademy.org.

They'll share keys to showing up on Google where your best prospects are 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 searching, how to design ad campaigns that drive results without draining your budget, building systems that keep leads from slipping through the cracks, and more.

If you've ever spent time and money on marketing that brought in less-than-ideal clients, or no clients at all, join us June 15th. Register here: http://cpaacademy.org/s/company?recordId=001C000001HQwIdIAL&ref=taxpromarketer

Christian Jones and Noah Jenks are going live at 1PM CT for a free webinar on how to boost revenue in your accounting business this year. Join us.

They're covering:
- How to restructure your website so it gets found in 𝘣𝘰𝘵𝘩 Google and AI-driven search
- How to harness the power of Google reviews and your Google Business Profile to build trust 𝘣𝘦𝘧𝘰𝘳𝘦 a prospect ever contacts you
- How to make paid ads more successful within a larger marketing system
- How to implement regular, relational email marketing to keep you in front of your clients and create more opportunities for higher-value services

Register here👇
https://zoom.us/webinar/register/1417792340097/WN_kGQTs4IESZKfyv4XGZeUxQ

Sometimes at the end of our all team meetings we like to do a team building exercise to boost morale. Last week, we started playing two truths and a lie as a fun way to learn more about our team. Up first were Vladmir and Trinity and so many of us were wrong about which one was the lie. Which one would you guess is the lie?

Where in the world is our founder Troy Lakey? At AICPA Engage to get the latest on what's happening in the accounting world. If you spot him, snap a pic and tag us! We love connecting with our clients and partners at conferences.