Clear Aim

⚠️ This is why it's risky to use copyrighted music without permission. Someone's attorney could already be counting how many of your posts to include in a lawsuit.

https://www.restaurantbusinessonline.com/marketing/crumbl-sued-24m-over-music-copyright-violations

Crumbl is sued for $24M over music copyright violations Warner Music Group has sued the dessert chain over allegedly unauthorized use of music by artists such as Taylor Swift, Lizzo and Beyoncé

Hosted our monthly Women in Business microgroup at with guest speakers Jon and Bianca from today. We had a great discussion about using organic and paid marketing tactics to reach your audience wherever they are online.

Joined local business leaders today for a great lunch workshop by Cedar Park Chamber of Commerce and Forward Partners. The discussion about uniting people by being intentional, prioritizing purpose, and offering steadiness and healthy vulnerability was perfectly timed and really well done. Good stuff.

Here's a reminder as the Olympics kick off that you cannot use their branding or language to promote your own company and brand. https://www.nbcnews.com/news/amp/rcna162917

In this lawsuit, they're challenging the use of trademarked terms, but their guidelines also explicitly prohibit using other brand elements, as well.

The USOPC website explicitly mentions, "DO NOT: Create your own "version" of any USOPC trademarks. For example, the Olympic Symbol should not be simulated using pizzas, onion rings, tires, beverages, basketballs, snowflakes, triangles, smiley faces, fruits and vegetables, etc."

Learn more: https://www.usopc.org/commercial-and-brand-usage-guidelines

U.S. Olympic Committee hits Logan Paul's drink brand with trademark infringement suit The U.S. Olympic and Paralympic Committee alleges that Prime Hydration used trademarked phrases to advertise its product in association with the Olympics.

Visiting family in California and had client calls before everyone was up this morning, so I snuck out to Craft Work in downtown Healdsburg. Couldn't ask for a better commute past the vinyards and wineries along the way, and I love this coworking spot. Great workspace, coffee, wifi, and vibes. 🙌

After a whirlwind weekend in California, I got to spend this morning at DISCO in Austin, with a client who also happens to be one of my favorite people, 🤩. Just like old times, but new, as we watched the introduction and welcome for DISCO CEO Eric Friedrichsen following the announcement of his new role. Can't wait to see what this team can accomplish next.

The best thing to try if you want to make your marketing and communications more effective? 📣 Ask for the action you want people to take. ⁠
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Every communication has a job to do. Yours should have a clear, strategic objective. ⁠
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If you ask someone to read the info you share, think about what you want them to do when they're done. Then, tell them. In marketing, this is a “Call to Action,” or CTA. ⁠
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You don’t have to ask for a sale every time. But you can use each opportunity to ask for an action, some type of engagement, or a result that achieves both your objective and theirs.⁠
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Click the link below to see examples in the blog post, "Close every prospect." ⁠
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Leave a ❤️ if you'll try this out, and share your feedback in the comments! Is there a CTA that's been working well for you? ⁠
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⁠🔗 Read more: https://clearaim.com/close-every-prospect/
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Business Leaders, what's top of mind for you right now? ⁠
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I'm hosting our local Chamber of Commerce Women in Business group and loving our conversations. ⁠
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This morning, we had women leaders from across industries: the non-profit space, coaching and wellness, event venues and commercial office design, branded merchandise, hospital systems, health insurance and virtual office administration, beverage sales and events, publishing and media, pet services, optical care, transportation, photography, and real estate. ⁠
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I loved hearing the variety of experiences from everyone and I wasn't surprised to hear the common themes in our stories, challenges, and priorities. ⁠
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The top 3 mentioned were:⁠
➡️ Finding new business & selling more products and services⁠
➡️ Marketing businesses more effectively⁠
➡️ Improving and automating processes ⁠..All while doing All. The. Things.
And still finding time for ourselves, our loved ones, and the things we care passionately about.⁠
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We talked about time management, delegating tasks, automation tools, reaching new audiences and customers, and creating great customer experiences. I can't wait to do it all again. ⁠
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What about you? What's on your list? ⁠And what tools or practices help you make the most of your time so you can focus on it? ⁠
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Share a comment below, or ♥️ if this sounds familiar.

We know some people like to say, "Content is King." And sure, content is key to communicating with your audience. ⁠
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But, they have to be able to read your message before it can have any impact. 👀 ⁠
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We see lots of social posts, web pages, outdoor signs, and other ads that people spent time and money on, only to fail at the one job they had to do. ⁠
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Why? Because the individual who created them didn't understand a key design principle. ⁠
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📣When you're using words to convey information, there must be enough contrast between the type and the background it's layered on, or your words won't be legible or accessible to your audience.📣⁠
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Check out our latest blog post for links to 3 free contrast checker tools to get the most of the content you're publishing for your brand or your business. ⁠
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🚫Tired of throwing money at marketing tactics that fall flat? It's time to elevate your brand. Your business deserves a brand strategy that's relevant to your customers, feels authentic to your company, and stands out in the crowd. 🌟 ⁠
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Let your brand strategy be a ✨North Star✨ to guide your marketing decisions, separating the impactful from the ineffective in the coming year. ⁠
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Feeling lost on where to start? We've got you covered! ⁠
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🚀 Follow for insights and click the link in our bio to snag a free consultation. Let's craft a strategy that makes the most of your marketing investments and propels your brand to new heights. 🚀 ⁠
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Spotify Wrapped is one of the best examples of using customer data and communication for brand building. It's the only end-of-year vendor communication I look forward to, and it has nothing to do with special offers or discounts. Instead, it reinforces their brand assets and personality, rewards customer behavior, encourages word of mouth advertising, and offers opportunities to surprise and delight users. The artists' thank you videos are a nice touch. Well done, Spotify 👏

Here's a peek into my head in 2023. Anything interesting or surprising in yours? What made your list of top podcasts?

📈 Big plans for 2024? We can help. 🙌

For startups and small businesses who want to attract more customers, we provide brand strategy and marketing services that get more people to notice and remember you, so that when it's time to buy, you're the one they choose. 🎯

Reach out for a quick, no-obligation call to see if we're a good fit, and get a jumpstart on growing your business in 2024. 🏃🏻