Adrian G.

Is your visual identity working as hard as you are?

Many small businesses have world-class services but "DIY" branding that holds them back. Whether you’re a local winery, a boutique restaurant, or a cultural institution, your design should reflect your expertise.

I specialize in creating minimalist, typography-focused brand systems that don't just look pretty—they build trust.

See how I’ve transformed conceptual brands like:
• Fiesta Winery: Modernizing tradition for the next generation.

• Quintana Barajas: Elevating local identity with sleek, structured layouts.

• The McNay: Bringing grid-based precision to high-end institutions.

Ready to give your business the professional edge it deserves? Let’s build something timeless.

View the full projects here:
👉 adrianguevara.myportfolio.com

Does your restaurant’s branding hold up on a tiny smartphone screen?

For The Lone Star restaurant concept, I redesigned the identity to ensure the brand felt premium yet approachable. My focus was on two critical areas:

Responsive Identity: I optimized the "Lone Star" mark to maintain its bold Texan character while staying perfectly legible on everything from large signage to small mobile menu icons.

Systemic Menu Design: I created a unified visual language across the menu, ensuring the BBQ, bar, and dessert sections feel like one cohesive family.

The result? A brand that’s as easy to navigate as it is to recognize.

Ready to give your restaurant a professional edge? Let’s talk.

See the full project here: adrianguevara.myportfolio.con

Design isn't just about a font—it's about a system.

Using Helvetica, I developed a poster project that highlights:

- Extreme Legibility: Tweaked for maximum readability at any scale (from pocket-sized to billboard).

- Systemic Harmony: A design language that keeps different categories of information looking like one family.

- Timeless Authority: Helping brands look established and trustworthy.

Stop letting messy layouts distract your customers. View the full project in my website!

👉 adrianguevara.myportfolio.com

The Bold Pour: Reimagining the Fiesta Winery Brand

I reimagined the Fiesta Winery identity to prove that "fun" and "functional" go hand-in-hand. By optimizing the logo for micro-legibility and creating a unified label architecture across their entire wine range, I’ve built a brand that’s ready for any shelf or smartphone.

See the full rebrand here: adrianguevara.myportfolio.com

Need a brand that stays sharp at any scale? DM me to start your refresh.

Quintana Barajas | A Conceptual Transformation

I’m excited to share my latest design project! I took a deep dive into the identity of Quintana Barajas to explore what a "next-generation" version of this brand could look like.

The Result? A brand identity that is sophisticated, timeless, and built for the future.

Explore the full rebrand on my portfolio: adrianguevara.myportfolio.com

What do you think?
If you like the new look, hit that Like button!
I’d love to hear your thoughts in the Comments—does this new direction feel right for the brand?

Evolving the Institution: A Strategic Rebrand of the theMcNay Museum

God 𝙄𝙨 a Designer

REMDEW

Do your plants need water? This app will remind you.

44 HUES
A fitness brand aiming to encompass everyone.

I present to you House of David a modern fashion brand. This brand is designed to connect past and future with christian values in mind.