Pure Options

Today, we’re highlighting the creativity and craft behind concentrates and extracts. Whether you’re curious about new formats or already a fan, our team is here to answer questions and share insights in a welcoming, informative way.

Stop by to connect, learn, and celebrate the spirit of innovation with us. Here’s to quality, knowledge, and good vibes—today and every day.

Heading to the lake this weekend? Stop by the newly remodeled Pure Options Muskegon.

We’ve refreshed our space and would love for you to check out the updates. Whether you’re on your way to the water or exploring Muskegon, our team is ready to welcome you with a bright, upgraded atmosphere and the same friendly service.

Come experience the new look and feel at Pure Options Muskegon—your local destination before you hit the lake.

LOUD & PROUD PARTNER SPOTLIGHT

We’re excited to announce Trap House Company as our featured partner for the Loud and Proud Lounge at Lansing Pride. Trap House Company stands out for their creative energy, commitment to quality, and support for the local LGBTQ+ community.

Join us at the Lounge to experience Trap House Company’s exclusive offerings, connect with their team, and celebrate Pride in true Lansing style. This partnership is all about elevating voices, honoring individuality, and making space for everyone to feel seen and heard.

Show your support, spread the word, and let’s make this Pride unforgettable together.

We’re bringing the vibes to this Saturday with the Loud and Proud Lounge, presented by Pure Options.

Special thanks to our amazing sponsors:
house.company.mi







Find us next to Sir Pizza for:

Lounge seating

Games and giveaways

A chance to win Lady Gaga tickets

Come celebrate with us—free to enter, all are welcome.

One Last Vibe Check!

Before You Hit the Road, Hit Muskegon

Rolling out of Rothbury this morning? We’re 30 minutes away with a fresh remodel and a full lineup waiting.

Doors open at 10 AM.

Make the drive smoother—swing through before heading home.

📍1965 Holton Rd, Muskegon, MI 49445
Open until 8:45 PM

Make it your last stop before the real world.

We loved seeing all your faces this week.

If you're heading out of Rothbury, swing through Muskegon and check out the remodel.

Fresh look. Same energy. Open daily until 8:45 PM.

1965 Holton Rd, Muskegon, MI 49445

Today we recognize Juneteenth — a day that marks freedom, resilience, and the ongoing fight for justice.

At Pure Options, our celebration goes beyond words.

We’re committed to:
• Supporting Black-owned brands in our stores
• Creating equitable opportunities within our company
• Investing in community organizations that uplift and empower

We know there’s more work to do.
We stand with those pushing for progress — every day of the year.



Today, we recognize Juneteenth — a day that marks freedom, resilience, and the ongoing fight for justice.

Muskegon got a glow up.

New layout. Same fire products.
Now open in-store and curbside.

Pull up before you hit Electric Forest.
Quick stop. Easy pickup. No stress.

📍 1965 Holton Rd, Muskegon, MI 49445
🛻 On the way. Out the lot. Back to the vibes.

PURE OPTIONS TICKET GIVEAWAY

We’re giving YOU the chance to win a pair of tickets to see , , and live at Grewal Hall on Friday, May 2nd.

Here’s how to enter:
* Tag 3 friends you’d bring to the show
* Follow and
* Share this post to your IG story for a bonus entry

One lucky winner will be announced tomorrow, Wednesday, April 30th, at 4:20 PM in our stories.

Good luck, and we’ll see you at the show.
Must be 21+ to enter. No purchase necessary. Giveaway runs 4/28–4/29.

Light up and let the love roll. 💨✨

Nothing is for sale. You must be 21+ to follow. All content is for educational and entertainment purposes only. All inquiries about product availability will be ignored.

🏈 It’s Game Day! Whether you’re here for the halftime show or every play, we're here to elevate your game-day experience.

Who are you cheering for? 🍃🏆

Nothing is for sale. You must be 21+ to follow. All content is for educational and entertainment purposes only. All inquiries about product availability will be ignored.