Redhead

Some crossover between marketing and operations is natural and necessary, but without clearly defined parameters, this dynamic can quickly shift from strategic to sticky. In our latest blog post, Jen shares how agencies can navigate this space to add value without diluting outcomes.

Read it here: https://redhead.studio/blog/strategy-structure-navigating-marketing-operations-overlap

At some point in many projects, you find yourself at a crossroads where the lines between marketing and operations blur. In our latest blog post, our principal and creative director Jen digs into why the best client-agency relationships don’t avoid this overlap — they manage it together.

Read it here: https://redhead.studio/blog/strategy-structure-navigating-marketing-operations-overlap

Community activations sit at the intersection of brands, places, and people. For an event to have a lasting impact in any of these realms, there needs to be a plan beyond simply getting people in the door. For an in-depth breakdown of Redhead’s approach to community activation events, check out our latest blog post. Read it here: https://redhead.studio/blog/planning-community-activation-event-start-here

It’s Tax Day, but thanks to our friends at CEDAM: The Community Economic Development Association of Michigan and the Michigan Economic Impact Coalition (MEIC), filing after April 15th doesn’t have to be stressful. For several years now, we’ve helped them spread the word about no-cost tax preparation services, available in many communities across the state. IRS-certified volunteers are trained to answer questions and help people navigate the tax filing process. Their services have a direct impact in communities across Michigan, ensuring that low-and moderate-income households, seniors, and people with disabilities claim every dollar they’ve earned.

To find services near you (or learn how you can become a volunteer), visit MichiganFreeTaxHelp.org

When done well, community activations can serve as both a marketing moment and an extension of your organization’s placemaking mission. In our latest blog post, our client services director Caleb shares Redhead’s roadmap for planning a strategic community activation event.

Read it here: https://redhead.studio/blog/planning-community-activation-event-start-here

Sometimes going analog is the best creative reset.

(And really, is anyone surprised we have a working typewriter floating around the Redhead office?)

Brands that consistently build engaged audiences, clear identities, and participatory spaces are far more likely to spark momentum when the right moment hits. For more on how smart brands can prep for virality before lightning strikes, check out our latest blog post. Read it here: https://redhead.studio/blog/what-punch-monkey-teaches-us-about-virality-and-human-connection

FSC Choice Fund is Michigan's longest-standing abortion fund. For more than 60 years, this non-denominational, community-funded, volunteer-powered organization has provided financial assistance to thousands of Michiganders seeking abortion care.

Our team recently had the privilege of working with the team at FSC Choice Fund to plan materials for the 2026 Fund-a-Thon: their annual spring fundraiser, which is now underway. When the opportunity arises to work with clients like FSC Choice Fund, it sustains us long after the work is complete. To the team of dedicated volunteers behind FSC Choice Fund, thank you for supporting this incredibly important work.

FSC Choice Fund’s 2026 Fund-a-Thon is now in full swing. The National Network of Abortion Funds (NNAF) will also match all funds raised, meaning your gift goes twice as far. If you are so moved, we hope you’ll join us in lifting up this historic organization by amplifying their message or joining the movement. You can learn more or give via Fund-a-Thon page here: https://fund.nnaf.org/campaign/fountain-street-church-choice-fund-2026/c767092

Nearly every social media marketer has heard a client say, “I want to go viral.” We get it — but artificially manufacturing something to go viral is a bit like escaping quicksand. The harder you try, the less likely it is to happen.

In our latest blog post, our content director Allison explains why viral moments aren’t engineered, they’re enabled by human connection. Read it here: https://redhead.studio/blog/what-punch-monkey-teaches-us-about-virality-and-human-connection