Alpha Dog Advertising LLC

Alpha Dog is hiring! We’re looking for an experienced Senior Account Executive to join our growing team. These are just a handful of the perks we offer at the DOGHOUSE:
- Unlimited PTO
- New-business program offering additional income
- Paid personal days
- Paid birthday off
- Membership at Tread House
- Summer hours: Memorial Day – Labor Day

Interested in joining us? Check out our job posting on LinkedIn.

https://www.linkedin.com/jobs/view/3424526690/?refId=U7Mro8R925vj%2FwkUgnV0WQ%3D%3D (edited)

We believe the best is yet to come! Cheers to 2023. 🥂 Happy New Year from everyone at Alpha Dog Advertising!

#2023

“Strategy is a commodity, ex*****on is an art.” ― Peter Drucker

Join us in celebrating content specialist Aftan's birthday!

It's a pleasure having you in the office, Aftan, and we hope you have a great day!

Alpha Dog spent the day developing brand strategy and marketing communication tactics with Construction Specialties. Collaboration with clients and other supporting partners is key to a successful brand!

We're excited to celebrate Lancaster County's largest day of giving! This year, Alpha Dog proudly supports non-profits including the Lancaster Conservancy, Acorn Acres, Clare House, and the SPCA.

We love supporting the amazing work organizations are doing in Lancaster. Happy !

When it comes to getting your message across and engaging with your target audience, the importance of good copy can’t be understated. Our content specialist Aftan shares 4 tips to help you write better copy for your business in our latest blog post: https://alphadogadv.com/our_blog/4-copywriting-tips-for-your-business/

Alpha Dog Advertising would like to thank all veterans for their service to our country.

We had the honor of volunteering with the Lancaster Conservancy last week at Climbers Run Nature Preserve to help with an extensive ecological restoration project.

It was great to spend time outside together in beautiful Lancaster County, all while aiding in biodiversity protection!

Happy Halloween from the Pack! 🎃

This week, SGC Horizon had the opportunity to tour several of our clients’ facilities to see behind the scenes. We were excited to introduce editors from their commercial and residential publications to Mid-Atlantic Timberframes, B&D Builders, Vintage Millwork & Restoration and Construction Specialties.

Thank you to the editors from Building Design+Construction, Multifamily Design + Construction, Pro Builder Media, Pro Remodeler, Custom Builder Magazine, and PRODUCTS Magazine for a great visit!

The official winners of the ADA Village Greens Mini Golf Tournament:

Scout & the Boys — first place!
Mid-Size Sedan — a close second!
David & Jen — hole-in-one champs!

Congrats to our 2022 Fun Day winners, and better luck next time to the rest of the Pack! 🏆

Happy Boss's Day, Craig! We hope you enjoy your day and feel appreciated for everything you do. Alpha Dog is a wonderful place to work largely because of you!

Today was the perfect fall day for a trip to Paradise for our quarterly meeting with Mid-Atlantic Timberframes. We love visiting our clients, especially when they’re located in beautiful parts of Lancaster County!

If Facebook is something you’d like to learn about but don’t want to do so via sales calls or online courses, then our recent blog post is just for you. It provides the right amount of information to help the busy professional better understand this very important platform.

Written by David Jenkins, our Digital Marketing Coordinator.

The Pack Goes Tailgating! No better way to ring in the 2022 football season than by enjoying burgers & dogs at our favorite local burger joint, Route 66 in Lancaster!

Happy 7th anniversary to our content director, Erin! Your knowledge of copyediting and love for a correctly formatted document are greatly appreciated. We’re thankful for you!

In observance of Labor Day, we will be closed on Monday, Sept 5th. We hope you enjoy this national holiday with friends & family.

This summer we designed a registration page and matching lanyard tags for the recent AIA show in Chicago. We helped present a riverboat tour, “Steel Dreams & Concrete Giants,” presented by Fair Game A&D Marketing and Life of an Architect. Our clients Construction Specialties and Mid-Atlantic Timberframes were sponsors. The name tag opens up into a passport which provided information to a scavenger hunt to engage with each boat tour sponsor.

We're pleased to welcome Scout as our new assistant brand manager! Scout graduated with a BS in integrated marketing communications from Ithaca College and brings experience from both agency and in-house roles. She has a passion for brands and a strong desire to help clients realize and achieve their goals. When not in the office, you’ll find Scout exploring Lancaster city, cuddling with her kitten, or reading the latest novel on her Kindle.

Happy birthday, Shannon! Today, we celebrate you and your special day. Choose carefully from the present pile!

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein

Happy 4th of July! We hope your Independence Day celebration is filled with joy & fireworks. Our office will be closed to observe the national holiday.

We’re having a blast at this year’s AIA show in Chicago! Last night we helped present the boat tour “Steel Dreams & Concrete Giants,” presented by Fair Game A&D Marketing Boutique and Life of an Architect. Our clients Construction Specialties and Mid-Atlantic Timberframes were sponsors.

Attending trade shows is just one way we help clients connect with peers in their industries. It’s also how we stay connected with the AEC world. Glad to be back at live events!

On this Memorial Day, Alpha Dog Advertising remembers those who gave their lives while serving in our nation's armed forces.

This morning our team members and family supported the YWCA Lancaster and the Race Against Racism — a tradition for us each year!

Top Agency Experts: How to Manage Failure, Success, and Everything In-Between - Rise 25

We'd be lying if we said we weren't excited to be included in a roundup of top agency experts! Our founder and president, Craig Trout, was recently featured in Rise 25 's blog on how to manage the ups and downs of .

Top Agency Experts: How to Manage Failure, Success, and Everything In-Between - Rise 25 Running an agency is no easy task. It’s often accompanied by the fear of failure, the overwhelming stress of leadership, and an exorbitant amount of work to reach success. So, how can you manage the difficulties of agency life and get your business on a path you’ll be proud of? As Winston Church...

Our team is growing! We're hiring for positions in our content, account management, and creative departments. Interested in joining our team here on Queen Street? Check out our job postings on LinkedIn: https://buff.ly/3L7HX5T

Happy 5-year work anniversary to our lead brand manager, Shannon DePaul. Thank you for keeping us on our toes!

Please welcome our newest designer, Andrea Fahnestock! With a background in both print and digital creative, Andrea loves designing for a wide range of mediums. She graduated from Messiah University with a BA in studio art (concentrating in digital art and design) and a minor in Spanish.

When she isn’t behind the screen, she can be found either working as a veterinary nurse at a local vet hospital or curling up with her own loved ones at home.

PR is one of the best hidden secrets to grow revenue, but it's often overlooked, misunderstood, or undervalued. Check out our latest blog on 3 Ways Public Relations Works Toward Better Revenue. https://alphadogadv.com/our_blog/3-ways-public-relations-works-toward-better-revenue/

It's no easy task to stay creative and think on your toes every day! Below are some of our creative team's sources of inspiration. What do you do to stay inspired?
-In Her Studio magazine
-How to Be a Graphic Designer without Losing Your Soul by Adrian Shaughnessy
-Paying attention to packaging design at stores
-Viewing the world for accidental design solutions — paths that are taken because they are easier, choices made because they are more enticing

Introduction to UX/UI - Pennsylvania College of Art & Design | PCA&D

Our talented art director, Matt Hollenbach, is teaching an upcoming UX/UI course at PCAD, part of the college's continuing education program. If you are a professional looking to get a better understanding of how to create a good website, this course might be for you! The course begins January 25 and will be held remotely.

Introduction to UX/UI - Pennsylvania College of Art & Design | PCA&D 1 Credit - online Dates: January 25 - March 29 Times: 6 - 9 PM Meetings: 10 Days: Tuesdays Instructor: Matt Hollenbach

Interested in learning more about our agency? You can download our overview brochure or drop us a line on our site! https://buff.ly/3qYIgaZ

As we look back on 2021, we are so thankful we've been able to continue creating great work for our clients these past two years. Here's to 2022 and another year of watching our clients grow!

We are back in action this week until Friday afternoon! What is one thing you're looking forward to in 2022?

Wishing a very Merry Christmas to all of our clients, friends, and family! Our office will be closed for the holiday today and Monday, and we'll see you again on December 28. 🎄

It's always a good time working with MM Visuals! Here's some behind-the-scenes footage of our photoshoot today with our client Traffic Plan. Happy to keep those creative juices flowing in this nice weather! 📷

Wishing our clients, vendors, and friends a wonderful Thanksgiving! The Alpha Dog offices will be closed on Thursday and Friday, 11/25 and 11/26, in observance of the holiday.