Mobiniti

A keyword is a word someone texts to join your SMS list. That one small action can turn a website visitor, customer, or event attendee into someone you've been given permission to reach directly.

We put together a practical guide covering how keywords work, how to choose one people will actually remember, and a few simple ways to use them to grow your SMS list consistently.

Keywords 101: How to Use Mobiniti Keywords to Grow Your List - Mobiniti June 12, 2026 · James Gildea Keywords 101: How to Use Mobiniti Keywords to Grow Your List If you’ve ever wondered how businesses grow their SMS subscriber lists quickly and consistently, there’s usually one tool at the center of it: keywords. Keywords are one of the simplest and most effective ...

Most restaurants already have a list of people who know them, like them, and would probably come back. They just aren't reaching out at the right moment.

A well-timed text can turn a slow night into a busy one.

We put together some simple SMS strategies restaurants can use to fill more seats, build stronger customer relationships, and make those quieter nights a little less quiet.
https://hubs.la/Q04kplFY0

How Restaurants Can Use SMS to Boost Slow Nights - Mobiniti June 6, 2026 · James Gildea How Restaurants Can Use SMS to Boost Slow Nights Every restaurant has slow nights. Tuesday at 6 PM, the kitchen fully staffed, the dining room half-empty. It’s not a crisis, but it is a fixable problem, and most operators are underusing one of the simplest tools availa...

Most brand texts are fine. They do the job. Cool. Noted. Archived forever in the part of my brain reserved for things I'll never think about again.

But every month, a handful of texts make their way to me and are deemed worthy enough to screenshot/save/forward to my boss for this blog and share with you.

We're pulling the most creative, most swipe-worthy SMS campaigns we've come across and breaking down why they work so you can steal the idea (ethically) for your own program.
Read on for the juicy details:
https://hubs.la/Q04jtMv90

The Most Creative SMS/Text Campaigns We've Seen This Month - Mobiniti May 30, 2026 · James Gildea The Most Creative SMS/Text Campaigns We’ve Seen This Month A series where we round up the texts worth stealing. Most brand texts are fine. They do the job. Cool. Noted. Archived forever in the part of my brain reserved for things I’ll never think about again. But eve...

When people stop caring about what’s inside your text messages, what do you do?

We wrote about why SMS engagement starts slipping over time, what brands get wrong, and the shifts that make subscribers want to pay attention again.

Why Your SMS Engagement Is Dropping (And How to Fix It) - Mobiniti May 23, 2026 · James Gildea Why Your SMS Engagement Is Dropping (And How to Fix It) If your SMS engagement is declining, the message volume is probably the first place to look, but it’s rarely the whole problem. The more uncomfortable truth is that most brands have trained their subscribers to ig...

Some subscribers don’t unsubscribe. They just stop caring.
Sometimes all it takes is one thoughtful message to restart the conversation.
And sometimes the healthiest thing for your SMS list is letting people go.

We wrote about what to say to inactive subscribers, why 90 days is the magic number, and the re-engagement sequence that tends to work best 👇
https://hubs.la/Q04gSDwX0

Reactivation Texts: What to Say to a Subscriber Who Hasn't Engaged in 90 Days - Mobiniti May 15, 2026 · James Gildea Reactivation Texts: What to Say to a Subscriber Who Hasn’t Engaged in 90 Days Some relationships deserve a second chance. Some contacts deserve the delete key. Here’s how to tell the difference. Ninety days of silence from a subscriber is a business problem with a do...

Most comparison posts are written by people with financial ties to the winner or 45 minutes of free trial experience. We tried to do something different!

Our latest piece looks at where customer engagement platforms are heading into Q3 2026. Why the "more channels = better platform" logic deserves more scrutiny, what the engagement data says about SMS vs. email, and how to think through the build-vs-buy decision if you're not operating at Salesforce scale.

If you're evaluating tools or just trying to make sense of the AI noise right now, it's worth a read: https://hubs.la/Q04fczr10

Forecasting the Best Customer Engagement Platform for Q3 2026 - Mobiniti May 2, 2026 · James Gildea Forecasting the Best Customer Engagement Platform for Q3 2026 Every few months, a new wave of vendor comparison posts floods the internet declaring some platform the definitive winner in customer engagement. They’re usually produced by someone who has either a) a financ...

Your text message just landed next to one from someone's spouse asking what's for dinner. That's your actual competition. Not other brands. And yet, most SMS copy leads with "Don't miss out!!!" and wonders why no one clicks.

The marketers who get SMS right treat it less like a channel and more like a favor. It's a relevant piece of information delivered at the right moment to someone who actually wants it.

We broke down exactly how to write that kind of copy:

How to Write SMS Copy That Converts in 160 Characters or Less - Mobiniti April 25, 2026 · James Gildea How to Write SMS Copy That Converts in 160 Characters or Less Writing SMS copy that actually converts is one of the most underrated skills in marketing. Anyone can write a long-form email with subheadings and a call-to-action button and three different shades of brand ...

A2P 10DLC sounds complicated. It’s not. We promise. If you’re using SMS (or planning to), this is one of those things you want to understand before it becomes a problem.

It’s just the system carriers use to verify who you are and what you’re texting so your messages get delivered!

Don't stress! We broke it down in plain English 👇
https://hubs.la/Q04cCxyh0

A2P 10DLC Explained in Plain English - Mobiniti April 18, 2026 · James Gildea A2P 10DLC Explained in Plain English If you’ve spent any time setting up SMS marketing for your business, you’ve almost certainly run into the phrase “A2P 10DLC” and felt the specific kind of exhaustion that comes from reading three different explanations of so...

Most businesses spend a lot of time trying to get new customers, and not nearly as much time thinking about what happens right after someone buys for the first time. That’s where the real opportunity comes in! That first purchase is the moment people are paying attention. What you do (or don’t do) next plays a big role in whether they come back.

Cue SMS. It's simple. It's direct. It gives you a way to follow up that feels timely, personal, and useful.

Keep 'em coming back for more. Check out our latest blog for our thoughts on the matter. :)
👉 https://hubs.la/Q04bqgfM0

Turning First-Time Buyers Into Repeat Customers with SMS - Mobiniti April 11, 2026 · James Gildea Turning First-Time Buyers Into Repeat Customers with SMS Every week, someone in a marketing meeting says some version of the following: “We need to grow our customer base.” The team nods. Ads are bought, funnels are built, conversion rates are obsessed over. And so...

Most real estate deals fall through because someone else responded first.

When a new lead comes in, timing matters more than almost anything else. And the reality is… people aren’t checking email in that moment. But they are checking their phones.

That’s where SMS steps in. If you’ve been relying on email or slow follow-ups, we may have the perfect solution. Check out the blog below.

👉 https://hubs.la/Q049DgJG0

SMS Strategies for Real Estate Agents Who Want Faster Responses - Mobiniti April 4, 2026 · James Gildea SMS Strategies for Real Estate Agents Who Want Faster Responses Nobody is checking their email at 7pm on a Tuesday when a listing just hit the market. But everyone has their phone within arm’s reach at all times.  For real estate agents, that reality is either your b...