Lancaster Collective

Highlights from our March AI workshop lead by the extremely talented Emily Hess of Make Your Markit. Thank you to everyone who signed up and attended. The insights gained were amazing!

Join us next Thursday for this hands-on workshop, where you’ll build a custom AI agent powered by your own knowledge and workflows. We’ll cover AI basics, how agents differ from chatbots and LLMs, and how to integrate them into CRMs and other marketing systems in ways that empower people and streamline operations.

Register ➡️ https://lancastercollective.com/event/ai-agents-101-stop-prompting-start-building/

💻 Please be sure to bring your laptop for this workshop.
🍽️ Lunch will be provided.

The workshop will be led by Emily Hess, the founder of Make Your Markit, a Lancaster-based consultancy that helps organizations get the most out of their marketing and operations technology. Specializing in HubSpot, workflow design, and smart automation, she builds systems that streamline operations, strengthen relationships, and make growth more manageable.

🚨 𝗠𝗮𝗿𝗰𝗵 𝗘𝘃𝗲𝗻𝘁 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 🚨
Join us on Thursday, March 19, for our March Workshop, 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝟭𝟬𝟭: 𝗦𝘁𝗼𝗽 𝗣𝗿𝗼𝗺𝗽𝘁𝗶𝗻𝗴. 𝗦𝘁𝗮𝗿𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴. This hands-on workshop will be led by Emily Hess of Make Your Markit.

During this 2-hour workshop, you’ll build a custom AI agent powered by your own knowledge and workflows. Emily will cover AI basics, how agents differ from chatbots and LLMs, and how to integrate them into tools like HubSpot in ways that empower people and streamline operations.

This event is for anybody looking to learn more about AI agents. Location is Lancaster Chamber, and seating is limited to 25 attendees. We expect it to sell out fast, so purchase your ticket today!

Learn more and purchase your tickets on our website: https://lancastercollective.com/event/ai-agents-101-stop-prompting-start-building/

We are still buzzing from the energy at our February Digital Ads Roundtable! ✨ Sharing a few favorite moments...✨

A huge thank you to everyone who joined the circle. The energy was high, and the insights were even higher! We took a deep dive into the world of Paid Influencer Marketing, and it was fascinating to hear the 'real talk' from both the marketing practitioner side and the agency perspective.

We truly believe we learn best when we learn from each other. Whether you were sharing your biggest wins or your toughest campaign hurdles, thank you for being so open!

For those who were there (or those who weren’t!): What is one 'must-have' in your influencer contracts this year? Let’s keep the conversation going in the comments! 👇

We are a little more than a week away from the 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 event (Feb. 19). Tickets are selling fast, so be sure to secure your ticket today: https://lancastercollective.com/event/digital-ads-roundtable-whats-working-now-whats-next/

For this roundtable, we're bringing together digital advertising specialists from Decades Lancaster, Warfel Construction, Shipley Energy, and NameSpark to lead a candid conversation on the current state of paid media.

What We Will Discuss:
🟥 The Landscape: The latest updates from major ad platforms and how they impact your strategy.
🟥 Real Success Stories: Case studies on what is working locally and globally.
🟥 New Opportunities: Deep dives into emerging and under-utilized platforms like Spotify Ads, Reddit Ads, and more.
🟥 Problem Solving: A chance to ask specific questions and troubleshoot issues with fellow professionals.

🗓️ Mark your calendars! Thursday, February 19, is our 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲.
🕚 11 am - 1 pm
📍 Lancaster Public Library

𝗘𝘃𝗲𝗻𝘁 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Digital advertising moves fast. To stay ahead, you need to know more than just the basics—you need to know what is actually driving results right now.

Join the Lancaster Collective for a specialized Digital Ads Roundtable. We are bringing together a group of 4-5 senior digital advertising specialists to lead a candid roundtable conversation on the current state of paid media.

𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝘁𝘁𝗲𝗻𝗱? This event is designed for agency-side specialists, marketing practitioners, and small business owners handling their own marketing. Whether you are looking to troubleshoot current campaigns or explore entirely new platforms, this is the room to be in.

Learn more and purchase tickets: https://lancastercollective.com/event/digital-ads-roundtable-whats-working-now-whats-next/