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Building Brands That Change The Conversation RUSSO is a Strategic Branding Agency– and as a branding agency, we are believers.
Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of indu
06/05/2026
It’s not a logo exercise. It’s not a tagline brainstorm. And it’s definitely not “let’s throw words at the wall and see what sticks.”
RazorBranding is about getting clear.
On what matters. On what you stand for. On what people should actually remember about you.
We cut the noise. Challenge the assumptions. And get you to a message that holds up.
Not just in a meeting. But in the real world.
Because if your brand can’t be understood quickly, it won’t be remembered at all.
Take a closer look at how it works: brandrusso.com/razor-branding/
Too many brands stop at the numbers. But real marketing starts when you go beyond the dashboard and actually understand the people behind it.
In this episode of He Said, She Said: Razor Branding™, we break down why conversations—not just data—are what truly unlock audience insight.
Because if you don’t know who you’re talking to… what are you even doing?
Tune in for a real conversation on strategy before tactics, building intentional marketing, and why knowing your audience deeply changes everything: https://razorbranding.org/strategy-before-tactics/
06/02/2026
When marketing feels off, the default move is always the same: “Let’s create more content.”
More posts. More blogs. More emails.
But if the strategy isn’t clear, more content doesn’t fix anything. It just creates more noise.
Strong brands don’t just show up more. They show up with a point.
Are you creating content… or building something people actually recognize? Click below to read more.
More Content Won’t Fix a Broken Strategy Creating more content won’t solve a Broken Marketing Strategy. Learn why content without clarity leads to noise—and what does drives results.
Jaci Russo kicks off this clip with a very important disclaimer.
Our latest episode dives into AI, imposter syndrome, and why real relationships—not bigger budgets—win in community banking.
Listen to the full episode at https://razorbranding.org/relationships-over-rates/ or wherever you get your podcasts.
05/27/2026
Happy Birthday to Rye Hazlett, our Copywriter.
Rye brings a different angle to the work. The kind that makes you stop, reread, and think, “okay, that’s good.”
She’s not afraid to push ideas a little further or say things in a way others wouldn’t. Which is exactly what good writing should do. Somewhere between clever and clear, she finds the balance.
Help us wish Rye a great birthday today.
05/26/2026
A post goes viral and suddenly everyone’s paying attention. Feels like a win. But here’s the part most brands miss…
Not all attention is good attention.
If people remember the post but not your brand, what did you actually gain?
Strong brands don’t chase every viral moment. They know which ones reinforce what they stand for—and which ones just create noise.
Are you building recognition… or just borrowing attention? Click below to read more.
Not Every Viral Moment Is Good for Your Brand (And Most Aren’t Built to Last) Viral moments can create attention, but not always the right kind. Learn when virality helps your brand—and when it quietly works against it.
05/25/2026
Memorial Day is not about a sale. Or a long weekend. It’s about remembering the people who gave everything. And taking a moment to pause. Which, to be honest, most of us don’t do enough.
In branding, there’s a tendency to fill every space. Say more. Post more. Push more. But sometimes the most powerful thing you can do is be intentional about what you say… and why you’re saying it.
Today is a good reminder of that. Honoring those who served and sacrificed.
05/23/2026
Happy RUSSO-versary to Rye Hazlett, our Copywriter.
Over the past couple of years, Rye has brought a sharp point of view to everything she touches.
She knows when to keep it simple, when to push an idea further, and when to say what everyone else is trying to say… just better.
Because good copy doesn’t just sound nice. It actually does something. We’re glad she’s part of the team.
Help us celebrate Rye today.
Heather Johnson shares why her team at TIE Industrial runs a full marketing audit every year—and the game-changing move of bringing ALL their vendors into the process.
If you want alignment, better strategy, and stronger results… this is the move.
🎧 Listen to the full episode: From Agency Life to In-House Strategy at https://razorbranding.org/agency-to-in-house-strategy/ or wherever you get your podcasts.
“We deliver innovative solutions.” “We put our clients first.” “We’re a trusted partner.”
Sound familiar? That’s the problem.
Most brands aren’t competing on quality. They’re competing on who sounds less generic.
If your messaging could be swapped with your competitor’s and no one notices… you don’t have positioning. You have noise.
Clear brands say something specific. They take a stance. They sound like themselves.
Not like a template.
If your brand sounds a little too safe, there’s usually a reason. Contact us at brandrusso.com.
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116 E Congress Street
Lafayette, LA
70501
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |